Why Training By Itself Is a Waste – 5 Things to Do Now

Graphic of someone throwing away a clock to show that Training By Itself Is a Waste

Training By Itself Is a Waste
Without proper support and reinforcement, training by itself is a waste of time, money and resources.  Don’t waste your investments in developing your carefully hired talent.  People need targeted nurturing to produce, thrive and make a difference.

Unreinforced Training Is Just Wishful Thinking
No matter how well received or how well designed, if workplace training is not applied on-the-job in a way that changes behavior and performance, all the effort, time, and dollars will be wasted. How do we know?  We measured over 800 corporate training programs and found only 1-in-5 participants change their behavior and performance from training alone.

Whereas you had hoped for maximum impact and true business results, even if the skills were mastered by the learners, if they are not used in the workplace, your return on investment will be close to zero.

Starting Off on the Right Foot
It is so discouraging to see learning and development organizations do everything right at first. They spend time

But Then Learning Fails
Even with the best of intentions, too many L&D practitioners fail to create the circumstances for participants and their managers to:

  • Follow up on what was learned
  • Ensure the new skills and behaviors will be applied, measured and rewarded on-the-job

Don’t Let This Happen to Your Company.
To impact behavior and performance change, you need to manage the entire learning process to ensure that those skills are transferred and applied on-the-job.

5 Steps to Ensure Training By Itself Is NOT a Waste
Here’s how to see that the training sticks and is actually applied on the job.

1. Relevance
Ensure every learning solution is relevant enough to three key stakeholders

  • The Target Audience
  • Their Bosses
  • The Business

Without business relevance, learning leaders often struggle to get initiatives off the ground or fully implemented.  Make sure all three understand their role in communicating and reinforcing the need for and benefits of the training.

2. Active Involvement
Enlist your target audience, their bosses and the business in assessment, design, delivery, reinforcement and measurement of your learning and development effort. They are the key to its success.

3. Clear Expectations
Managers need to clearly and consistently communicate skill, knowledge, behavior and performance expectations. Leaders must spell out a clear and compelling plan for supporting and applying the new learning through incentives, consequences, and recognition.

4. Partnership
The target audience, their bosses and the business need to work actively together to ensure continuous improvement through frequent and consistent coaching, mentoring, follow-up, and refreshers.

5. Measurement
All impactful and relevant learning should be measured to track and measure business results and, if you are making an impact, to drive accountability for execution and to provide feedback for coaching that is simple, relevant and actionable.

The Bottom Line
Before you launch a learning and development program, ask yourself how you plan to manage and fully execute your training investment to get the results required for the business.

If you liked Why Training By Itself Is a Waste, download 3 Steps to Building a Smarter Training Initiative

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Chief People Officer

We consider LSA Global our outsourced learning and development partner. We worked closely with LSA to customize a management development program to meet our growing business needs. I would highly recommend LSA to any company wanting to deliver quality learning solutions.

Terri Wright-Scheer
Vice President Human Resources

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Jennifer Remling
Director of Global Recruiting

AKQA

I have worked with other training companies and found it to be more of a seller/buyer relationship than one of matching the right expertise to our business issues. That’s what LSA does – ask the hard questions, listen, and understand our business needs. We receive the benefit of their expertise from assistance with personal development plans to enhancing team performance, to looking at enterprise-wide challenges. It’s all about helping our business succeed as we grow. Right now, LSA is providing great ideas, a fresh approach, and valuable guidance as we develop our management team and accelerate our client relationship management results.

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Director, Team Development

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Director Human Resources

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Workforce Planning Bureau

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Blackhawk Network

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Chris Wells
Vice President, HR and IT

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