Stickiness is not something we consider desirable in most contexts. But insofar as corporate training is concerned, stickiness is a measure of training effectiveness. Training stickiness gauges whether or not participants in a training program consistently and effectively adopt the desired skills, behaviors, knowledge, and attitudes on the job. Is your corporate training sticky enough?
In other words, will participants go beyond awareness and insight and demonstrate proficiency and competence when it matters most?
Training Stickiness Best Practices
Here is what we know about business training that accomplishes desired behavior change on the job. To be truly effective, corporate training needs to be:
The Role of Management for Sticky Training
The key to sticky training is to have managers actively aboard from the beginning. Not only do they need to believe that the new behaviors will have a significant positive impact on their team’s success, they must be willing to invest the time and effort to hold their employees accountable.
Do managers know what to look for and how to coach effectively? Do they know how to provide constructive feedback? Are they committed to doing the hard groundwork necessary before positive results buoy the effort on their own?
The Bottom Line
Building the right talent for the right job at the right time takes a strategic view of what the business needs to succeed. Training may well be the answer to build the capabilities of your workforce. The stickier the training, the better the adoption and impact. Is your corporate training sticky enough and are you doing all you can to prepare your management and your learners for training that will make a difference?
To learn more about how to increase corporate training adoption and impact, download Increasing the Adoption & Impact of Training Using RAI
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