Does a People First Corporate Culture Make Sense?
Most employees believe that a people first corporate culture makes sense. Their argument? Employee engagement and employee happiness result in more customer loyalty and more profitable customers.
Should People Really Come First? Before Customers? Before Investors?
The short answer – it depends on your business strategy regarding whether you should invest in a people first corporate culture.
Everyone Wants to Work in a Healthy Culture
Regardless of whether you put employees, customers, or profits first, every company needs to maintain minimum levels of organizational health to thrive. And people want to work in a healthy environment. In general, the health of an organization encompasses the well-being of your employees and their ability to function, adapt, grow, and perform.
But, Cultural Health is Just a Ticket to Play the Game
While cultural health has been proven to be necessary for success regardless of industry, it rarely, in and of itself, differentiates the performance of one company from another. An organization must be healthy enough to be set up for success; but health alone will not set you apart from your peers.
What Does Set a Corporate Culture Apart?
Our organizational alignment research found that workplace culture accounts for 40% of the difference between high and low performing organizations. The secret sauce of the high performance was not organizational health, but the level of alignment between the workplace culture (how things get done) and the business strategy (what gets done and why it matters).
What Matters Most? People, Profits, Products or Customers?
So now that we know the difference between a healthy culture and an aligned culture, should your corporate culture put people first? It depends upon your strategy and how you want to differentiate yourself in the marketplace.
Six Steps to Take If a People-First Culture Makes Sense for You
So if you decide that, for your unique business in your specific industry with your desired workforce and overall strategy for success, people really should come first, here are six initial big picture steps to consider:
The Bottom Line
Assuming it makes sense for your business strategy, each of these steps takes you further toward a workplace where the employee is first priority. The good news is that we know engaged employees create loyal customers and higher profits.
If you want to learn more about whether a people first corporate culture makes sense, download 3 Levels of a High Performance Culture Strategy
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