How to Raise the Level of Urgency During Organizational Change

Urgency for organizational change

The level of urgency during organizational change has a direct correlation to successfully implementing an important change initiative.  And the urgency for change cannot be false or driven by fear, anxiety or anger. The urgency for organizational change must be driven by market and competitive realities and the fundamental risks and opportunities they present at the individual, team and organizational levels.

If you read the articles on change management consulting and training, you know that there are many reasons organizational change initiatives fail.  Some change efforts don’t even get off the ground…and this is often because there has not been enough urgency established around the need for change.

Unless you can convince your organization, from the top down, that the status quo is more dangerous (and not as appealing) than the change you recommend, your change initiative is in trouble. You need to communicate with a sense of importance, not exaggerating the facts, but painting a picture of the dire consequences of not changing. What will be the result of your declining competitive position…loss of market share, decreased revenue, new or increased competition, unhappy customers?

Until your senior management understands what is at risk and your employees accept that change is necessary for survival, the attempt at transformation will typically languish. It takes energy, hard work, courage and great leadership to effect change.  Don’t be stalled at stage one.  Raise the urgency quotient so you get everybody on board at the outset by:

  1. Getting Client-Centric Feedback.  Start with your current, potential and target customers.  Then speak with partners and front-line employees. Use the information to paint a compelling and pressing picture of the reality in terms of the current situation, the complications, the implications of not changing, the desired path forward and the anticipated benefits of completing the change.  One client successfully used video-taped interviews of clients to get the unfiltered need to change across.
  2. Sharing the Truth.  Too many leaders are afraid to share bad news or interactions with unhappy customers because they do not want to create a sense of doom or failure.  Smart change leaders know sharing data throughout the organization that supports the claim that change is necessary is a critical step toward creating the urgency necessary to gain commitment.  Sure, you must be smart about how you share information, but do not be afraid to treat those affected like adults.
  3. Behaving with Urgency.  While this may seem obvious, you would be surprised how many leadership teams do not act with a sense of urgency commensurate with their proposed need for organizational change.
  4. Creating Accountability.  Smart change leaders enforce the requirements of change and hold people accountable for living the change.  This includes having clear and significant consequences for those who resist change and creating meaningful recognition and rewards for those who get on board.

To learn more about effective organizational change management training and consulting and how to create a positive sense of urgency, download the 5 New Lenses of Change Leadership Now

Comments are closed.

We recently partnered with LSA Global to offer our Supervisors and Managers a customized two-day management training program. Everyone who attended said it was by far the best management training program they had ever attended. The content was rich and highly interactive. The case studies were relevant. Each participant walked away from the training much better equipped to lead their teams.

Jeff Coon
Director of Human Resources

LSA helped change our entire culture around meetings, making them more effective and efficient, thus enabling us to concentrate on driving more business.

Terry Wassman
VP of Human Resources

I consistently look to LSA Global when I need custom programs put together for my client groups. I can always count on LSA to do a thorough needs analysis and to put together spectacular programs that are well received. Their management development and performance management expertise and professionalism make them one of my top-rated learning and development partners.

Stephanie Webb
HR Program Manager

Rambus

LSA custom designed a Management Development program that is absolutely “on target” for our technical managers. Their facilitator has done a superb job delivering the material in a way that is fast paced, highly interactive, and fun. She presents practical solutions to the people situations that our managers face every day. I regard LSA as an excellent partner that understands our business needs and a virtual member of our HR department.

Judith Onton
Vice President Human Resources

Thank you to LSA Global for their partnership and support in helping us to design and roll-out our valuable management development training program. I personally have partnered with LSA Global at four of my previous companies. It continues to be a delight working with LSA. We look forward to partnering with them at Blackhawk Networks for future training and consulting needs.

Suzanne Kinner
VP Human Resources

Blackhawk Network

On behalf of Roche and my staff I would like to sincerely thank you for your help with this. The English as a Second Language (ESL) assessment and coaching that you provided for our team was a great success.

Cam Greig
Associate Director

Roche

I am very impressed with the quality of work and talent. LSA did a great job of listening to my needs and providing the exact management training program expertise I needed to get the job done.

Don Pryor
Director, Business Planning & Analysis

LSA exceeded all my expectations. We interviewed 7 potential training and consulting partners and selected LSA due to their expertise, flexibility, and breadth and depth of solutions. We were able to construct a management training course from the modules most appropriate to our needs, and are able to provide additional training from their well developed portfolio of experts. Our managers galvanized as a team throughout the session and are better prepared for the rigors of a competitive market.

Mitch Mandich
CEO

Edify

LSA’s approach and ability to bring the best resources to eBay has been a great asset. They really focus on helping us succeed in any way they can and are very flexible in meeting our management and talent needs.

Mike Normant
Learning & Development

ebay

The refreshing thing about LSA is that they focus on understanding our business situation and helping me succeed instead of selling a product. With over 150 experts, they are an invaluable resource that helps me deliver higher quality results faster. I recommend them to anyone looking to improve the performance of their workforce.

Stacie Rodgers
VP of Human Resources

Cutera

Working with LSA Global has proven to be extremely valuable and worthwhile. LSA understands our business, has deep expertise in content areas, and tailors the programs to deliver great results. The facilitator was extremely knowledgeable about Working Globally with India and her energy and passion made the session interesting, fun, and enjoyable for all that attended. The participants walked away extremely pleased along with highly useful practices and tools. I would highly recommend LSA Global to any company that has partners or offices in India.

Glenn McGillivray
Human Resources Business Partner

Intuit

Congratulations on your pro-activity in establishing this program and developing such an effective New Employee Orientation course.

Farhat Ali
President and Chief Executive Office

Fujitsu

“We turned to LSA to help us custom design and deliver a leadership and management development curriculum to help drive performance. They have done an excellent job diagnosing the business situation, designing an approach that fits our culture, and delivering a first class solution.”

Sally Buchannan
VP Human Resources

We value our relationship with LSA Global. We came to LSA because we wanted to improve overall behavioral based interviewing capabilities of our managers to increase the probability of both hiring top talent and future leaders. LSA designed a highly customized solution for our business and culture. We are currently rolling out this solution to our leaders. I would highly recommend LSA Global as a top quality resource.

Rae Phillips
HR Project Manager - Training & Development, PHR

LSA’s Employee Engagement Consulting and Survey work has provided critical visibility into: how well our people are holding up under the general economic environment, as well as, the specific challenges that face biotechnology companies in their efforts to discover and develop new medicines; their level of alignment and commitment to XOMA’s Vision and mission critical strategies; how leadership practices and management systems support an environment that engender commitment, and the specific actions that our leaders can take to improve on areas that are important to our people. I highly recommend LSA’s employee engagement solutions.

Chris Wells
Vice President, HR and IT

Evaluate your Performance

Toolkits

Toolkits

Download key published insights and tools from industry experts highlighting best practices in the areas of talent, strategy and culture.

More

Health Checks

Health Checks

Want to know how you stack up against leading organizations?  Receive a complimentary benchmarking analysis courtesy of an LSA Expert.

More

Whitepapers

Whitepapers

Get up to speed on timely solutions critical to your business. Published by LSA Experts based upon client feedback and key industry trends.

More

Methodology

Methodologies

First we identify the key metrics you want to improve. Then we assemble a dedicated team of elite experts who have successfully solved similar problems with similar clients.

More

Blogs

Stay up to do date with the latest information on how we help high growth companies align their culture and talent with strategy.

More

Case Studies

Client Case Studies

Real world consulting and training approaches from LSA projects, providing insights on how your company can outperform the competition.

More