Corporate leaders agree…to win, organizations need to be sure their business strategy aligns with their greater purpose.
This sounds simple but the challenge is in the details. As in the game of Jenga, every move you make counts. As a leader, you need to build a stable base (a meaningful purpose) and have a thoughtful plan (a clear and compelling strategy) to keep making the right moves to build your business, not undermine it.
Here’s what we mean.
A Meaningful Purpose
Think about your organization’s fundamental purpose. What are you truly trying to achieve as a business? Your purpose is not just about increasing revenue. That’s what every business needs to do stay alive. The purpose of your business should be specific to what you do and why you exist. Its view is long-term and unchanging. The best purpose statements inspire your employees to do good work and point toward the impact on the lives of those you serve.
For example, Amazon, the largest online retailer in the world, ruthlessly follows their mission to “strive to offer customers the lowest possible prices, the best available selection, and the utmost convenience.” As an Amazon Prime customer I can attest that Amazon follows through on this purpose. Amazon makes it clear who their customers are and how they intend to improve their customers’ lives. The purpose is simple, focused and motivational. At LSA Global, our mission is to “create a competitive advantage through people.”
Strategic clarity, the first step in getting aligned, accounts for 31% of the difference between high and low performing organizations. Done right, your company’s strategy should ruthlessly guide the choices you make about where you invest, win and fulfill your organization’s purpose. The key is to ensure that your company is 100% aligned behind your purpose in the way it thinks and behaves.
It should not be surprising that aligned companies and teams consistently achieve higher performance, but our recent organizational alignment research results blew us away. Based upon 410 companies across eight industries, highly aligned companies grow 58% faster and are 72% more profitable while outperforming unaligned companies at these rates:
As a leader, you need to make sure your strategy is understood, believable and implementable enough for your unique situation and purpose.
The Bottom Line
Syncing your strategy with your purpose is a smart first step to getting aligned and outperforming your competition.
To learn more, download How to Ensure Your Strategy is Clear Enough to Act
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In my years working with LSA, it seems like I’ve had a personal consultant at my fingertips to help me identify just the right solution to satisfy our needs. The entire LSA team has become a trusted friend of Actel — assuring we provide state-of-the-art learning to meet our complex, high-tech business and people needs.
On behalf of Roche and my staff I would like to sincerely thank you for your help with this. The English as a Second Language (ESL) assessment and coaching that you provided for our team was a great success.
I consistently look to LSA Global when I need custom programs put together for my client groups. I can always count on LSA to do a thorough needs analysis and to put together spectacular programs that are well received. Their management development and performance management expertise and professionalism make them one of my top-rated learning and development partners.
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Over the years, both at 3Com and now at Redback, I’ve found LSA Global to be a valuable resource. The recent compliance program that they delivered for Redback’s executive and management team was the right solution, of the highest of quality, and customized to our business and culture. I would highly recommend LSA to any company looking for top quality solutions.
Vice President of Human Resources
The Next Generation Management Development courses have helped me communicate more effectively with my peers and teammates. By utilizing effective communication techniques such as clarifying and confirming, and asking open ended questions, I have been able to clarify and understand information in situations where I would have otherwise asked limited questions and made false assumptions.
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I’ve been associated with LSA for the last 8 years and have found them to be an extremely professional, well managed full service training organization. Since working with LSA, I’ve participated in a number of solutions ranging from Performance Management to Assertiveness Training – I’ve found that the quality of the resources is superior. They are well prepared and have definitely done a considerable amount of pre-work in order to customize our culture and business into the total learning experience – making it most beneficial for our employees.
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VNUS Medical has been very pleased with the effective management development programs that LSA Global has delivered for us over the last four years. The programs have been universally facilitated by experienced and best in class instructors. The knowledge gained by our management team has been put into practice very quickly. VNUS is very happy to be working in partnership with LSA because they consistently deliver excellent programs that receive exceptional feedback from our management team.
Cindee Van Vleck
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We signed up with LSA early on–as their 22nd Member! Since then, our organization’s learning needs have increased and decreased and increased again with the changing times. The beauty of the LSA business model is its flexibility…when we needed to supplement our own internal resources, we used LSA services knowing that we could depend on the outstanding quality of the leadership development and management training programs they provide.
LSA helped us design and deliver a blended learning solution for our leaders to help drive our growth plans in a way that aligned with our specific culture and values. LSA understood our business, had deep expertise in the content areas, tailored the programs to fit our specific needs, and delivered great results. They constantly strive to deliver business impact and align their solutions with our business initiates, culture, and performance management systems. I highly recommend them to anyone looking to take their leaders to the next level.”
Beth A. Taylor
Vice President of Human Resources
The LSA Global team was very receptive and flexible to our needs every step of the way. Their staff and facilitator demonstrated attention to detail, responsiveness, and professional courtesy. The participants were thrilled with the outcome and rated the communication skills workshop and the facilitator as ‘Excellent’. I’d highly recommend working with the LSA Global team to meet your professional development needs.
I am very impressed with the quality of work and talent. LSA did a great job of listening to my needs and providing the exact management training program expertise I needed to get the job done.
Director, Business Planning & Analysis
We consider LSA Global our outsourced learning and development partner. We worked closely with LSA to customize a management development program to meet our growing business needs. I would highly recommend LSA to any company wanting to deliver quality learning solutions.
Vice President Human Resources
We value our relationship with LSA Global. We came to LSA because we wanted to improve overall behavioral based interviewing capabilities of our managers to increase the probability of both hiring top talent and future leaders. LSA designed a highly customized solution for our business and culture. We are currently rolling out this solution to our leaders. I would highly recommend LSA Global as a top quality resource.
HR Project Manager - Training & Development, PHR
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Because of the unique nature of our business, Excel is a core application in our accounting organization. After three attempts to find an Excel consultant who is capable of helping our finance team integrate advanced applications into our work processes we found LSA and Alex. He was not only a “Real” Excel expert but was masterful in helping us identify where to use Excel applications in our processes to increase our group’s efficiency.
SPO Partners & Co
Kim Silva, CFO
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