A 3-Step Guide to Evaluate Big Strategic Choices

a base jumper shows how to Evaluate Big Strategic Choices

Evaluate Big Strategic Choices
When you really want to win big, you can’t afford to miss a potential opportunity for success by going too cautiously or too slowly.  When it’s time to evaluate big strategic choices, make sure your organization is fully armed with a clear strategy that will support your big move and reduce your exposure to risk.

The Big Picture
To effectively evaluate big strategic choices, you need to be diligent and do your homework.  This means objectively evaluating your strategy for growth through multiple viewpoints.  It is rarely enough to just look at the financial implications; you need to look at the big picture effects in terms of your marketplace, strategy, culture and talent.

A Guide to Choosing Your Bold Strategic Move Wisely – Three Factors to Consider

1. Financial Performance Perspective
Like any business case, you must start by understanding the specific financial implications of your big strategic choices. How will your choices add value to the business both now and in the future compared to other available alternatives?  For example, one client recently launched its first product as a big strategic move into the consumer packaged goods marketplace.

This was a big bet with big financial implications.  Their current service offering runs at 80% gross margin while their new product will average close to 40% gross margins.  Yet, the move made sense because they are expanding revenue channels and using their services to drive products and visa-versa.

Another client invested heavily into entering an adjacent market to meet aggressive growth targets.  Unfortunately unexpected pricing pressures that did not match their value proposition forced them to scrap their big growth plans pretty late in the game.  They did not understand the structural attractiveness of the market or their target buyers.

The financial perspective is a great place to start to evaluate big strategic choices and market potential.  Use it as a checkpoint to ensure that it is worth the time and effort to keep your big bets moving forward.

2. Capacity to Deliver Perspective
Even if you assess financial performance and market potential wisely, if you don’t have the capacity in place, your strategy will fall flat. You need to have the right organizational structures, workplace culture, people, systems and processes to execute your plans.  Without the foundation for an implementable and successful strategy, your bold move will falter.

For example, one client recently made a big strategic choice to sell software and services instead of their legacy hardware products to combat a declining and shifting market.  Unfortunately, they failed to invest in the customer centric culture or consultative selling skills required to be successful.  Combined with misaligned metrics and reward systems, their foray into a more attractive market has missed the mark.

3. Unique Customer Competitive Advantage Perspective
This factor is all about competitive advantage. How well do you set yourself apart from the competition in the eyes of your ideal target customers?  Bold strategic moves require that you deeply know your company, your target customers, and your competitors.  The better you understand your capabilities vis-à-vis your competition and marketplace priorities, the better able you will be to choose your bold move with confidence.

Do you have what it takes to win with your target clients the majority of the time?

The Bottom Line
No one said that designing a winning strategy, let alone one that includes a bold move or two, was easy.  But it can be done and done well.  Analyze your current position carefully and objectively; build in what you know about market opportunities and your competition; and allocate and invest the resources you will need to accomplish your goals.

To learn more about how to evaluate big strategic choices, download How Strategic Clarity Distinguishes High Performing Leaders

Comments are closed.

VNUS Medical has been very pleased with the effective management development programs that LSA Global has delivered for us over the last four years. The programs have been universally facilitated by experienced and best in class instructors. The knowledge gained by our management team has been put into practice very quickly. VNUS is very happy to be working in partnership with LSA because they consistently deliver excellent programs that receive exceptional feedback from our management team.

Cindee Van Vleck
Director Human Resources

We contacted LSA to help us with customized management development. LSA worked with me to identify a solution that would meet our exact needs. We decided to start at the top and ran the program for our executive team. It was such a great success that we hope to roll it out companywide. We look forward to a long-term partnership with LSA Global and their team of experts.

Barry L. Byrd, SPHR
Human Resources Manager

LSA exceeded all my expectations. We interviewed 7 potential training and consulting partners and selected LSA due to their expertise, flexibility, and breadth and depth of solutions. We were able to construct a management training course from the modules most appropriate to our needs, and are able to provide additional training from their well developed portfolio of experts. Our managers galvanized as a team throughout the session and are better prepared for the rigors of a competitive market.

Mitch Mandich


LSA’s customized Effective Presentation Skills program has helped me elevate my presentation skills to the next level. I now have a much greater self-awareness of my presentation skills and can leverage off of my strengths while working to improve upon other areas. I would definitely recommend this solution to anyone for whom business presentations are an integral part of their job.

Jim Elliott
Senior Marketing Manager


For our go to training outsourcing partner, LSA provides exactly what we want. As always, they deliver outstanding work!

Elizabeth Siebert
Director, Organizational Excellence & Development


“We turned to LSA to help us custom design and deliver a leadership and management development curriculum to help drive performance. They have done an excellent job diagnosing the business situation, designing an approach that fits our culture, and delivering a first class solution.”

Sally Buchannan
VP Human Resources

I consistently look to LSA Global when I need custom programs put together for my client groups. I can always count on LSA to do a thorough needs analysis and to put together spectacular programs that are well received. Their management development and performance management expertise and professionalism make them one of my top-rated learning and development partners.

Stephanie Webb
HR Program Manager


I continue to be impressed by the level of leadership development and management expertise and quality of advice and facilitation that LSA has to offer. What a smart and client-centric group of great people who really know how to help leaders attract, engage, develop and retain top talent.

Tracy Esposito
Director, HR Business Partner

Understanding and conforming to legal compliance was very important to our company. We turned to LSA Global to provide a quality and cost effective way to ensure that we were AB 1825 compliant. Their interactive eLearning program was top-notch. It allowed our managers to learn at their own pace, and on their own time. The program was tailored to include our logo and our internal harassment policies. It was interactive and met all federal and state legal requirements. I would highly recommend LSA Global to any company looking for an efficient and effective and top quality way to train their managers to be in compliance.

Kelly Warren, SPHR
Director, HR & Compliance

LSA helped us design and deliver a blended learning solution for our leaders to help drive our growth plans in a way that aligned with our specific culture and values. LSA understood our business, had deep expertise in the content areas, tailored the programs to fit our specific needs, and delivered great results. They constantly strive to deliver business impact and align their solutions with our business initiates, culture, and performance management systems. I highly recommend them to anyone looking to take their leaders to the next level.”

Beth A. Taylor
Vice President of Human Resources


The Next Generation Management Development courses have helped me communicate more effectively with my peers and teammates. By utilizing effective communication techniques such as clarifying and confirming, and asking open ended questions, I have been able to clarify and understand information in situations where I would have otherwise asked limited questions and made false assumptions.

Robert Breckner
Firmware Engineering Manager

LSA has become the gold standard in team building and management training at Genomic Health! I have a hard time finding facilitators that come close to their level of customization, expertise and experience.

Emily Couey
Director of Human Resources

On behalf of Roche and my staff I would like to sincerely thank you for your help with this. The English as a Second Language (ESL) assessment and coaching that you provided for our team was a great success.

Cam Greig
Associate Director


We recently partnered with LSA Global to offer our Supervisors and Managers a customized two-day management training program. Everyone who attended said it was by far the best management training program they had ever attended. The content was rich and highly interactive. The case studies were relevant. Each participant walked away from the training much better equipped to lead their teams.

Jeff Coon
Director of Human Resources

The LSA Global team was very receptive and flexible to our needs every step of the way. Their staff and facilitator demonstrated attention to detail, responsiveness, and professional courtesy. The participants were thrilled with the outcome and rated the communication skills workshop and the facilitator as ‘Excellent’. I’d highly recommend working with the LSA Global team to meet your professional development needs.

John Mastrorilli
FRDP Leader


Evaluate your Performance



Download key published insights and tools from industry experts highlighting best practices in the areas of talent, strategy and culture.


Health Checks

Health Checks

Want to know how you stack up against leading organizations?  Receive a complimentary benchmarking analysis courtesy of an LSA Expert.




Get up to speed on timely solutions critical to your business. Published by LSA Experts based upon client feedback and key industry trends.




First we identify the key metrics you want to improve. Then we assemble a dedicated team of elite experts who have successfully solved similar problems with similar clients.



Stay up to do date with the latest information on how we help high growth companies align their culture and talent with strategy.


Case Studies

Client Case Studies

Real world consulting and training approaches from LSA projects, providing insights on how your company can outperform the competition.