A 3-Step Guide to Evaluate Big Strategic Choices

a base jumper shows how to Evaluate Big Strategic Choices

Evaluate Big Strategic Choices
When you really want to win big, you can’t afford to miss a potential opportunity for success by going too cautiously or too slowly.  When it’s time to evaluate big strategic choices, make sure your organization is fully armed with a clear strategy that will support your big move and reduce your exposure to risk.

The Big Picture
To effectively evaluate big strategic choices, you need to be diligent and do your homework.  This means objectively evaluating your strategy for growth through multiple viewpoints.  It is rarely enough to just look at the financial implications; you need to look at the big picture effects in terms of your marketplace, strategy, culture and talent.

A Guide to Choosing Your Bold Strategic Move Wisely – Three Factors to Consider

1. Financial Performance Perspective
Like any business case, you must start by understanding the specific financial implications of your big strategic choices. How will your choices add value to the business both now and in the future compared to other available alternatives?  For example, one client recently launched its first product as a big strategic move into the consumer packaged goods marketplace.

This was a big bet with big financial implications.  Their current service offering runs at 80% gross margin while their new product will average close to 40% gross margins.  Yet, the move made sense because they are expanding revenue channels and using their services to drive products and visa-versa.

Another client invested heavily into entering an adjacent market to meet aggressive growth targets.  Unfortunately unexpected pricing pressures that did not match their value proposition forced them to scrap their big growth plans pretty late in the game.  They did not understand the structural attractiveness of the market or their target buyers.

The financial perspective is a great place to start to evaluate big strategic choices and market potential.  Use it as a checkpoint to ensure that it is worth the time and effort to keep your big bets moving forward.

2. Capacity to Deliver Perspective
Even if you assess financial performance and market potential wisely, if you don’t have the capacity in place, your strategy will fall flat. You need to have the right organizational structures, workplace culture, people, systems and processes to execute your plans.  Without the foundation for an implementable and successful strategy, your bold move will falter.

For example, one client recently made a big strategic choice to sell software and services instead of their legacy hardware products to combat a declining and shifting market.  Unfortunately, they failed to invest in the customer centric culture or consultative selling skills required to be successful.  Combined with misaligned metrics and reward systems, their foray into a more attractive market has missed the mark.

3. Unique Customer Competitive Advantage Perspective
This factor is all about competitive advantage. How well do you set yourself apart from the competition in the eyes of your ideal target customers?  Bold strategic moves require that you deeply know your company, your target customers, and your competitors.  The better you understand your capabilities vis-à-vis your competition and marketplace priorities, the better able you will be to choose your bold move with confidence.

Do you have what it takes to win with your target clients the majority of the time?

The Bottom Line
No one said that designing a winning strategy, let alone one that includes a bold move or two, was easy.  But it can be done and done well.  Analyze your current position carefully and objectively; build in what you know about market opportunities and your competition; and allocate and invest the resources you will need to accomplish your goals.

To learn more about how to evaluate big strategic choices, download How Strategic Clarity Distinguishes High Performing Leaders

Comments are closed.

In my years working with LSA, it seems like I’ve had a personal consultant at my fingertips to help me identify just the right solution to satisfy our needs. The entire LSA team has become a trusted friend of Actel — assuring we provide state-of-the-art learning to meet our complex, high-tech business and people needs.

Linda Mitchell
Training Manager

The refreshing thing about LSA is that they focus on understanding our business situation and helping me succeed instead of selling a product. With over 150 experts, they are an invaluable resource that helps me deliver higher quality results faster. I recommend them to anyone looking to improve the performance of their workforce.

Stacie Rodgers
VP of Human Resources


I am very impressed with the quality of work and talent. LSA did a great job of listening to my needs and providing the exact management training program expertise I needed to get the job done.

Don Pryor
Director, Business Planning & Analysis

We consider LSA Global our outsourced learning and development partner. We worked closely with LSA to customize a management development program to meet our growing business needs. I would highly recommend LSA to any company wanting to deliver quality learning solutions.

Terri Wright-Scheer
Vice President Human Resources

The Next Generation Management Development courses have helped me communicate more effectively with my peers and teammates. By utilizing effective communication techniques such as clarifying and confirming, and asking open ended questions, I have been able to clarify and understand information in situations where I would have otherwise asked limited questions and made false assumptions.

Robert Breckner
Firmware Engineering Manager

“We turned to LSA to help us custom design and deliver a leadership and management development curriculum to help drive performance. They have done an excellent job diagnosing the business situation, designing an approach that fits our culture, and delivering a first class solution.”

Sally Buchannan
VP Human Resources

Our company engaged LSA to do a specialized “train the trainer” program, and the consultant’s performance outdid our exceptionally high standards for such a program. Very crucial to the success of this program was the work done upfront to discuss our needs and to interview key members of our organization so that the program specifically met our goals. Our facilitators continue to comment on the success of the program. Thanks also for the follow-up.

Frank Abbott
Chief Financial Officer

The LSA Global team was very receptive and flexible to our needs every step of the way. Their staff and facilitator demonstrated attention to detail, responsiveness, and professional courtesy. The participants were thrilled with the outcome and rated the communication skills workshop and the facilitator as ‘Excellent’. I’d highly recommend working with the LSA Global team to meet your professional development needs.

John Mastrorilli
FRDP Leader


We contacted LSA to help us with customized management development. LSA worked with me to identify a solution that would meet our exact needs. We decided to start at the top and ran the program for our executive team. It was such a great success that we hope to roll it out companywide. We look forward to a long-term partnership with LSA Global and their team of experts.

Barry L. Byrd, SPHR
Human Resources Manager

What a personal and professional pleasure it has been to Partner with LSA. They are truly a strategic partner with Wyse. For more than 5 years, LSA has been engaged in delivering various training and development solutions for Wyse, from custom on-site programs targeting specific core competencies, to working individually with clients to build job skills, and offering invaluable services to me and my team as we continue to build our learning programs. LSA’s representatives do more than sell a product, they offer a full service solution: they understand our business, our strategic initiatives, and the needs of our customers.

Jeff Rangel
Director of HR

LSA custom designed a Management Development program that is absolutely “on target” for our technical managers. Their facilitator has done a superb job delivering the material in a way that is fast paced, highly interactive, and fun. She presents practical solutions to the people situations that our managers face every day. I regard LSA as an excellent partner that understands our business needs and a virtual member of our HR department.

Judith Onton
Vice President Human Resources

LSA Global’s consultant brought a fresh perspective to our behavioral based interviewing strategy for two key executive positions we needed to fill, and their consultant helped us develop questions that produced a much deeper understanding of candidates’ capabilities. I am confident that the two new executives joining our organization have the right skills to add significant value. Throughout the process LSA was also very responsive in dealing with short lead time requests.

Because of the unique nature of our business, Excel is a core application in our accounting organization. After three attempts to find an Excel consultant who is capable of helping our finance team integrate advanced applications into our work processes we found LSA and Alex. He was not only a “Real” Excel expert but was masterful in helping us identify where to use Excel applications in our processes to increase our group’s efficiency.

SPO Partners & Co
Kim Silva, CFO

VNUS Medical has been very pleased with the effective management development programs that LSA Global has delivered for us over the last four years. The programs have been universally facilitated by experienced and best in class instructors. The knowledge gained by our management team has been put into practice very quickly. VNUS is very happy to be working in partnership with LSA because they consistently deliver excellent programs that receive exceptional feedback from our management team.

Cindee Van Vleck
Director Human Resources

I continue to be impressed by the level of leadership development and management expertise and quality of advice and facilitation that LSA has to offer. What a smart and client-centric group of great people who really know how to help leaders attract, engage, develop and retain top talent.

Tracy Esposito
Director, HR Business Partner

I’ve been associated with LSA for the last 8 years and have found them to be an extremely professional, well managed full service training organization. Since working with LSA, I’ve participated in a number of solutions ranging from Performance Management to Assertiveness Training – I’ve found that the quality of the resources is superior. They are well prepared and have definitely done a considerable amount of pre-work in order to customize our culture and business into the total learning experience – making it most beneficial for our employees.

Duane Schroeder
Human Resource Manager

Evaluate your Performance



Download key published insights and tools from industry experts highlighting best practices in the areas of talent, strategy and culture.


Health Checks

Health Checks

Want to know how you stack up against leading organizations?  Receive a complimentary benchmarking analysis courtesy of an LSA Expert.




Get up to speed on timely solutions critical to your business. Published by LSA Experts based upon client feedback and key industry trends.




First we identify the key metrics you want to improve. Then we assemble a dedicated team of elite experts who have successfully solved similar problems with similar clients.



Stay up to do date with the latest information on how we help high growth companies align their culture and talent with strategy.


Case Studies

Client Case Studies

Real world consulting and training approaches from LSA projects, providing insights on how your company can outperform the competition.