4 Steps to Create Strategic Alignment

birds in an arrow to 4 Steps to Create Strategic Alignment

What Is Strategic Alignment?
Strategic alignment occurs when your business strategy is clearly articulated, fully understood, and consistently executed across your organization.  The steps to create strategic alignment set you and your team up to be collectively firing on all cylinders.  Strategic alignment is also a prerequisite for creating an aligned culture and a high performing workforce.

Strategic Alignment Accounts for 31% of the Difference
Our organizational alignment research found that strategic alignment accounts for 31% of the difference between high and low performing companies and teams.  Highly aligned companies grow 58% faster and are 72% more profitable while outperforming unaligned companies at these rates:

  • Customer Retention 2.23-to-1
  • Customer Satisfaction 3.2-to-1
  • Leadership Effectiveness 8.71-to-1
  • Employee Engagement 16.8-to-1

Yet, IBM found that less than 10% of well formulated strategies are effectively executed and our own research finds that employees rate corporate strategies half as clear as their executive teams rate them.

4 Steps to Achieve Strategy Execution and Create Strategic Alignment

1. Get Leaders on the Same Page
The executive team is ultimately responsible for outlining clear and compelling choices about where to play and what actions to take. Done right, a successful strategic plan sets a company up to perform beyond just the sum of its parts. Before you can expect your teams to consistently execute the strategy across the company, your leadership team must collectively agree that the strategy is clear enough, believable enough and implementable enough to be success.

Invest the time and energy required to get your leaders on the same page regarding your vision, mission, values, target market, value proposition, metrics for success, and strategic priorities.

2. Actively Involve Next Level Leadership
To achieve true strategic alignment, next level leaders (those one level below the executive team) need to buy into and commit to the strategic direction. To achieve this, they must be actively involved in the strategy design process.  After you get the executive team on the same page in step #1 above, we recommend getting honest and straightforward feedback from next level leaders regarding what they need clarified, added, changed, or deleted in order for the strategy to be clear enough, believable enough, and implementable enough to move forward in unison.

Then have a healthy discussion with next level leaders about the changes you did and did not incorporate into your strategic plan and the rationale behind your thinking.  Do this until everyone is ready to march to the same game plan for success.

3. Show Line Managers and Individual Contributors How They Contribute to Success
Line managers and employees will be far more invested in the strategic plan for success if they understand where they fit in. From the cafeteria worker who knows that a healthy and appealing meal sends employees back to their jobs well-nourished to the accountant who understands that accurate and timely reporting accelerates decision making, each employee plays a part.

Make sure everyone understands the overall strategy and then help them to define their specific goals, roles, metrics for success and unique contribution.  What will it take for your team to achieve its goals?  What will provide a sense of meaning and pride in doing their job in an outstanding way?  How should we recognize those who go above and beyond so others are motivated also to do their best?

4. Keep the Plan Front and Center
Your communication around the strategy should be clear, consistent, and ongoing. Every meeting should discuss strategic links, highlight progress, raise any issues, and solve emerging problems before they get too big to handle.  The plan and progress should be visible to all employees, through emails, one-on-one discussions, company newsletters, social media, whatever means you have at your disposal.  Be creative and be transparent.

The Bottom Line
Are you at risk of being among the 9 out of 10 organizations that fail to effectively execute their strategic plans?  Create strategic alignment throughout your organization by involving your employees from the start and encouraging them all along the path to success.

To learn more about how to create strategic alignment, download Three Big Mistakes to Avoid When Cascading Your Corporate Strategy

Comments are closed.

VNUS Medical has been very pleased with the effective management development programs that LSA Global has delivered for us over the last four years. The programs have been universally facilitated by experienced and best in class instructors. The knowledge gained by our management team has been put into practice very quickly. VNUS is very happy to be working in partnership with LSA because they consistently deliver excellent programs that receive exceptional feedback from our management team.

Cindee Van Vleck
Director Human Resources

Over the years, both at 3Com and now at Redback, I’ve found LSA Global to be a valuable resource. The recent compliance program that they delivered for Redback’s executive and management team was the right solution, of the highest of quality, and customized to our business and culture. I would highly recommend LSA to any company looking for top quality solutions.

Gina Fulton
Vice President of Human Resources

LSA helped us design and deliver a blended learning solution for our leaders to help drive our growth plans in a way that aligned with our specific culture and values. LSA understood our business, had deep expertise in the content areas, tailored the programs to fit our specific needs, and delivered great results. They constantly strive to deliver business impact and align their solutions with our business initiates, culture, and performance management systems. I highly recommend them to anyone looking to take their leaders to the next level.”

Beth A. Taylor
Vice President of Human Resources


We have been able to utilize LSA’s extensive network of top-notch resources to leverage our investment in employee development. The result has been the cost effective and highly efficient delivery of quality educational and management training programs.

Steve Feller
Vice President, Human Resources

The Next Generation Management Development courses have helped me communicate more effectively with my peers and teammates. By utilizing effective communication techniques such as clarifying and confirming, and asking open ended questions, I have been able to clarify and understand information in situations where I would have otherwise asked limited questions and made false assumptions.

Robert Breckner
Firmware Engineering Manager

LSA’s approach and ability to bring the best resources to eBay has been a great asset. They really focus on helping us succeed in any way they can and are very flexible in meeting our management and talent needs.

Mike Normant
Learning & Development


Hyperion has a commitment to lifelong learning. LSA helps us provide the right business sales training, management training programs, and leadership development programs at the right time to meet the needs of both individuals and departments. I especially appreciate their ability to listen to my needs and recommend the appropriate facilitators, solutions and content.

Sarah Parks
Senior Project Manager


In my years working with LSA, it seems like I’ve had a personal consultant at my fingertips to help me identify just the right solution to satisfy our needs. The entire LSA team has become a trusted friend of Actel — assuring we provide state-of-the-art learning to meet our complex, high-tech business and people needs.

Linda Mitchell
Training Manager

We engaged LSA to design and deliver a 6-month custom executive coaching program for a group of our key leaders. The focus of the program was to help a core group of senior leaders to leverage previous investments in management training, to ensure the engagement and retention of key employees, and to push critical strategic initiatives forward. Even with the high expectations of our senior people, LSA has completely exceeded our expectations. I would recommend them to anyone looking to create and implement a custom coaching methodology using proven tools to drive true change.

Ivan Fukumoto
Senior HR Manager - Staffing, Training, & Development

Here’s a token of my appreciation for ALL your efforts. I’m offering my most sincere appreciation, and it extends to all the folks who made our customized management development programs possible.

Susan Anderson
Workforce Planning Bureau

What a personal and professional pleasure it has been to Partner with LSA. They are truly a strategic partner with Wyse. For more than 5 years, LSA has been engaged in delivering various training and development solutions for Wyse, from custom on-site programs targeting specific core competencies, to working individually with clients to build job skills, and offering invaluable services to me and my team as we continue to build our learning programs. LSA’s representatives do more than sell a product, they offer a full service solution: they understand our business, our strategic initiatives, and the needs of our customers.

Jeff Rangel
Director of HR

I am very impressed with the quality of work and talent. LSA did a great job of listening to my needs and providing the exact management training program expertise I needed to get the job done.

Don Pryor
Director, Business Planning & Analysis

The Managing Virtual Teams program was extremely valuable. Your consultant/ facilitator’s fundamental knowledge of Synopsys as a company provided an incredible base to build upon while tackling the complications of managing and working with globally distributed teams. My team walked away walked away with highly useful practices and tools. It was an excellent use of our time.

Debra Martucci
Vice President, Information Technology

Understanding and conforming to legal compliance was very important to our company. We turned to LSA Global to provide a quality and cost effective way to ensure that we were AB 1825 compliant. Their interactive eLearning program was top-notch. It allowed our managers to learn at their own pace, and on their own time. The program was tailored to include our logo and our internal harassment policies. It was interactive and met all federal and state legal requirements. I would highly recommend LSA Global to any company looking for an efficient and effective and top quality way to train their managers to be in compliance.

Kelly Warren, SPHR
Director, HR & Compliance

LSA’s consultant designed and delivered a half-day team building solution for our recent conference. It included careful customization to integrate the design with our new mission and values. Everyone had fun and identified key issues with our teamwork. Altogether a great program!

Bob Ward
Director of HR

Evaluate your Performance



Download key published insights and tools from industry experts highlighting best practices in the areas of talent, strategy and culture.


Health Checks

Health Checks

Want to know how you stack up against leading organizations?  Receive a complimentary benchmarking analysis courtesy of an LSA Expert.




Get up to speed on timely solutions critical to your business. Published by LSA Experts based upon client feedback and key industry trends.




First we identify the key metrics you want to improve. Then we assemble a dedicated team of elite experts who have successfully solved similar problems with similar clients.



Stay up to do date with the latest information on how we help high growth companies align their culture and talent with strategy.


Case Studies

Client Case Studies

Real world consulting and training approaches from LSA projects, providing insights on how your company can outperform the competition.