“Change” Has Evolved
More than three-quarters of CEOs recognize that their organizations must reinvent themselves to stay competitive for both customers and talent. Unlike the past — when change often occurred within isolated functions or regions — today’s change is enterprise-wide, complex, and fast-moving. Change management training experts know that successful transformation now requires a holistic approach: aligning every facet of the business, coordinating initiatives across teams, moving decisively, and the ability to better manage the human side of change.
Successful Change Requires A Focus on the Human Side of Change
Executives take note: achieving complex, lasting organizational change depends on your ability to prioritize the human side of transformation. Understanding how change affects the people who must live it is the first step toward reducing change resistance, fostering engagement, and winning the commitment of hearts and minds across your organization.
How to Better Manage the Human Side of Change
Here are some tips from change management simulation data and change management consulting experts on how to do it “right”:
- Align All Senior Executives Around Change
A successful transformation cannot rest on the CEO alone. Every senior leader must clearly understand, articulate, and fully support a compelling business case for change. This requires visible, consistent, and active engagement — communicating the change, modeling the new behaviors, and holding themselves accountable for delivering the desired outcomes.
- Actively Engage Stakeholders from the Start
Traditional approaches to change relied heavily on top-down communications, with executives announcing initiatives rather than involving employees early in the process. The results are clear: Bain reports that only 12% of change programs achieve their intended outcomes, while more than a third fail outright.
To improve your odds, actively engage those most affected by the change — early and often — in shaping the vision, refining the business case, and contributing to implementation plans. Involving people at this level is how you secure the commitment and energy of those who matter most.
- Craft a Clear and Compelling Change Vision
From the top of the organization down to every individual impacted, the vision for change must be vivid, credible, and motivating. It should clearly convey what the future will look and feel like, explain why the changes will create meaningful improvements, and make it unmistakably clear why acting now is critical.
- Achieve Alignment on the Current Situation
Executive teams often rush to design the future state, eager to accelerate results — and they frequently ask if the current state analysis can be skipped. Doing so is a critical mistake.
A thorough current state analysis creates a shared, accurate, and systemic understanding of how work truly gets done — beyond how leaders think it happens. Skipping this step undermines urgency, breeds confusion, and opens the door to faulty assumptions, finger-pointing, and misaligned initiatives that fail to address root causes.
- Invest in the Skills That Drive Change
Prepare your organization for change by equipping employees with the skills needed to succeed in the desired new ways of working. Accenture research shows that upskilling during a transformation can triple the value of the initiative.
Are you providing customized training that builds both the competence and confidence your people need to thrive in the new environment?
- Ensure Culture Supports the Change
Workplace culture — how work actually gets done, along with the attitudes, behaviors, and assumptions that guide it — determines whether change succeeds or fails. For initiatives to take hold, they must flow through your people and your culture. New ways of working require new mindsets and behaviors, and those shifts must be actively cultivated.
Proactively identify and remove barriers to desired behaviors, and continuously monitor that your company’s core values and beliefs support the direction you are heading. Without cultural alignment, even the best-laid change plans are destined to falter.
- Monitor Progress and Adapt
Track not only the pace and milestones of your change initiatives but also their impact on the human side side of change — employee engagement, development, and support. Post-project analyses consistently show that understanding stress points allows leaders to adjust approaches, reduce resistance, and improve the likelihood of success.
Are you actively measuring how employees feel and visibly integrating their feedback into your change process?
The Bottom Line
Before tackling complex organizational change, ask yourself: have you fully considered its impact on the people most affected by it? Transformation will fall short of expectations unless you rigorously address the human side of change — using the principles above to guide engagement, alignment, and support throughout the journey.
To learn more about how to better manage the human side of change, download The 5 Science-Backed Perspectives of Change that Matter Most