National Customer Event Preparation: Global Technology

Improving Presentation Skills for a Fortune 1000 Technology Company

Client Case Study

Situation

This Fortune 1000 Global Technology Company recently held their first-ever, national customer event. They wanted to pull out all the stops to ensure that the presentations reflected the company’s highest standards and brand.

 

Complications

  • High Stakes: While the company had done client presentations for years, the visibilty and impact of this event had a direct impact on their go to market strategy.

Approach

  1. Customized Skill Building: Trained all twenty-five presenters in content and delivery skills in order to help them:
    •  Quickly organize their thoughts and data for clarity and positive impact
    • Present their ideas and information with confidence and credibility
    • Use verbal and non-verbal techniques that build trust
    • Employ proven techniques for using visual aids effectively
    • Constructively deal with tough or challenging questions
    • Interact with their audience and be “real”
    • Adapt their presentations for different audiences
    • Interactive design

Approach (cont)

2.  Practice and Feedback: The workshop used videotaped practices and professional feedback to build targeted skills.

3.  Expert Coaching:  Was used on skills and techniques that enabled presenters to get their messages across confidently with clarity, credibility, and enthusiasm.

Results

  • 98% audience satisfaction

Related Information

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Cindy Steffen
National Manager, Telesales

The sales strategy and goal setting session was right on target. It was a very valuable process that I highly recommend to any sales team.

Phil Rosenberg
Senior Vice President of Sales

We recently hired LSA to help us take our client delivery methodology to the next level as we continue to grow and help our clients succeed. The custom strategy and design session exceeded our expectations. They really understood our business and delivered within tight time frames.  They were the best I have seen for this type of complex, visible and strategic work. LSA’s ability to get a group of 20+ executives from around the globe on the same page, push their thinking to new heights, and ensure an executable plan was excellent. I would recommend LSA to anyone looking to take their strategy and strategic execution to the next level.

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EVP Client Delivery

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One of the most dynamic sales training programs I have had the pleasure of being involved in. Nothing I have experienced comes close to them. The sales principles are unique to contact centers and can be applied effectively in sales and customer service-oriented operations.

Software Company
Director of Sales Development

We selected LSA over a handful of other experts to assist with a key sales leadership imperative. LSA added value every step of the way throughout the entire engagement. Their customized approach to sales presentation training exceeded expectations, and we are excited about global implementation across our offices in more than 100 countries. LSA’s unique Strategy-to-Results approach is an added game changer.  I recommend them to anyone looking to get high quality results when it matters most.

Eric Mugele
Executive Director Global Learning

Grant Thornton

LSA’s customized Effective Presentation Skills program has helped me elevate my presentation skills to the next level. I now have a much greater self-awareness of my presentation skills and can leverage off of my strengths while working to improve upon other areas. I would definitely recommend this solution to anyone for whom business presentations are an integral part of their job.

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Senior Marketing Manager

Samsung

We turned to LSA Global to help us take our executive selling and solution selling skills to the next level. Their ability to formally assess our situation, identify key sales skill gaps, develop a plan to measure the results, and fully implement a key sales initiative – has been outstanding. LSA delivers the full solution; not just sales training.  I recommend them to any organization looking to transform its sales force the “right way” to sell higher and wider.

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Director of Sales-Enterprise Accounts

Avid

LSA custom designed and delivered the best sales training session that I have ever attended. They focused on our industry, our customers, and our competitors. The materials and facilitators were world class. They were passionate about helping our global sales force understand the fundamentals necessary to be successful and not leave money on the table. I recommend them to any sales force looking to drive profitable revenue and beat the competition.

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Sales

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PHR, Manager - L & D

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Director, Global Field Readiness

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Americas Retail Sales

Sandisk

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Director Human Resources

Trimble

ServiceSource has relied on LSA Global’s expertise for a variety of core initiatives, from strategy design and implementation, to sales skills, to sales coaching. We recently engaged LSA Global to create a competency matrix for our inside sales team that will serve as our roadmap for employee on-boarding, development, succession planning and retention. This project had a tight timeline with high visibility. LSA Global completed the deliverable ahead of schedule and surpassed our expectations.

PMO and Outside Sales Operations
Senior Vice President

Service Source

Seagate has always found LSA to be a valuable resource. LSA delivers top quality solutions when we need them with just one call. The recent business sales training programs they’ve delivered for Seagate University have been the right solution, highest of quality and customized to our business and culture. I would highly recommend LSA to any company interested in offering top notch learning solutions.

Tammy Dujmovich
Sales, Marketing & Customer Service

Seagate

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