Are You Using Engagement Strategically to Retain Top Talent?
Aggressive recruiters are always out there – the poachers who would love to pluck your top talent from the nest you have provided for them. It is your job to use engagement strategically to feather that nest in a way that your high performers are not even tempted by other opportunities. How confident are you that you are engaging and retaining your top talent?
The War for Talent
Poaching used to be defined as the illegal hunting of wild animals. In the corporate world, poaching is the act of snatching an employee from a competitor with the lure of a better offer. It happens and it happens frequently. There’s a lot of buzz about how ethical this practice is in the workplace. We think that, rather than worry about what others are doing, your efforts are better spent making sure that your top talent is happy and challenged where they are.
3 Ways to Use Engagement Strategically to Retain Top Talent
Decades of employee engagement training has taught us that the “feathers” that work to keep your top talent aboard are not higher pay or benefits, but a healthy organizational culture that suits them. Here are three ways you can guard against the poaching of your critical talent:
In addition to a proven annual employee engagement survey, ask for their ideas on ways to improve and listen carefully. Show that you value them by enacting the suggestions that make sense for you, for them, and for the company.
By the way, this is not a technique that is reserved just for your top talent. It works for all employee levels and should be a key component of your regular one-on-one meetings with your direct reports.
The message? Be intentional about creating your organizational culture. Make your culture unique and genuine so it would be difficult to copy. Let your company become known for the culture you adopt – like Zappos is known for wowing their customers or Southwest is known for making air travel more fun.
A compelling vision paints a clear picture of the future that you hope to create. It defines where you want to go and what it will be like when you get there. The more detailed it is, the more compelling it will be. To increase employee engagement levels, give shape and direction to the company’s future and be clear about how your high performers specifically fit into those future plans.
The goal is to make sure that your top talent will be intrigued and challenged enough to want to see that goal realized. Done right, it can be the glue that keeps them where they are and safe from any poaching attempts.
The Bottom Line
Companies that use engagement strategically have higher levels of discretionary effort, loyalty, and retention. If you want to increase employee engagement, get frequent employee feedback, use your culture to boost your employee value proposition, and ensure that you have a meaningful purpose to help rally the troops.
To learn more about how to increase employee engagement and retain top talent, download 2 Steps for Every CHRO to Retain Top Performers
4 Keys to Keeping Talent Up to Date
Why Employees Change Their Mind
We have worked with LSA Global for our learning and development needs and have always had great success. They helped us recently with customized Management Workshops that we held for the second time. It was fantastic, and I would highly recommend LSA to anyone that is attempting to get immediate and impactful improvements.
HR Manager, BU Radiology Informatics
LSA is an instrumental training outsourcing partner in helping us to build management capacity and strategically invest in our people. Their flexibility, depth, and breadth of expertise allows us to deliver top quality solutions that are directly tied to key business plans. Their ability to custom design, deliver, and evaluate our Management Curriculum has been excellent. They are true business partners and a pleasure to work with.
Margaret M. Mader
Vice President, Human Resources
LSA exceeded all my expectations. We interviewed 7 potential training and consulting partners and selected LSA due to their expertise, flexibility, and breadth and depth of solutions. We were able to construct a management training course from the modules most appropriate to our needs, and are able to provide additional training from their well developed portfolio of experts. Our managers galvanized as a team throughout the session and are better prepared for the rigors of a competitive market.
I have worked with other training companies and found it to be more of a seller/buyer relationship than one of matching the right expertise to our business issues. That’s what LSA does – ask the hard questions, listen, and understand our business needs. We receive the benefit of their expertise from assistance with personal development plans to enhancing team performance, to looking at enterprise-wide challenges. It’s all about helping our business succeed as we grow. Right now, LSA is providing great ideas, a fresh approach, and valuable guidance as we develop our management team and accelerate our client relationship management results.
Director, Team Development
We signed up with LSA early on–as their 22nd Member! Since then, our organization’s learning needs have increased and decreased and increased again with the changing times. The beauty of the LSA business model is its flexibility…when we needed to supplement our own internal resources, we used LSA services knowing that we could depend on the outstanding quality of the leadership development and management training programs they provide.
Harmonic has worked with LSA for over 8 years. We have found their partnership extremely beneficial. We recently implemented a Management Development Program that was designed and customized to support our company’s strategic initiative of hiring, building, and retaining key intellectual property and human talent. We worked closely with LSA to target and implement the right solutions with the greatest impact. I would recommend LSA to any company that’s looking for a trusted training and development partner.
Director of Human Resources
LSA helped to meet the needs of my teams within a very narrow timeframe. My team walked away with highly useful management tools and practices. LSA saved us time in delivering the right solution for our specific needs.
Director, Software Engineering, EPG
The LSA Global team was very receptive and flexible to our needs every step of the way. Their staff and facilitator demonstrated attention to detail, responsiveness, and professional courtesy. The participants were thrilled with the outcome and rated the communication skills workshop and the facilitator as ‘Excellent’. I’d highly recommend working with the LSA Global team to meet your professional development needs.
Our company engaged LSA to do a specialized “train the trainer” program, and the consultant’s performance outdid our exceptionally high standards for such a program. Very crucial to the success of this program was the work done upfront to discuss our needs and to interview key members of our organization so that the program specifically met our goals. Our facilitators continue to comment on the success of the program. Thanks also for the follow-up.
Chief Financial Officer
Congratulations on your pro-activity in establishing this program and developing such an effective New Employee Orientation course.
President and Chief Executive Office
On behalf of Roche and my staff I would like to sincerely thank you for your help with this. The English as a Second Language (ESL) assessment and coaching that you provided for our team was a great success.
We recently partnered with LSA Global to offer our Supervisors and Managers a customized two-day management training program. Everyone who attended said it was by far the best management training program they had ever attended. The content was rich and highly interactive. The case studies were relevant. Each participant walked away from the training much better equipped to lead their teams.
Director of Human Resources
We consider LSA our true business partner in the areas of Learning and Organizational Development. From Strategic Planning to Presentation Skills and Management Training, they continue to provide excellent value and extremely high quality solutions – not just one time events. I recommend them to anyone looking to drive true business results.
Michelle A. Mitchell
Vice President, Worldwide Human Resources
LSA custom designed a Management Development program that is absolutely “on target” for our technical managers. Their facilitator has done a superb job delivering the material in a way that is fast paced, highly interactive, and fun. She presents practical solutions to the people situations that our managers face every day. I regard LSA as an excellent partner that understands our business needs and a virtual member of our HR department.
Vice President Human Resources
I’ve been associated with LSA for the last 8 years and have found them to be an extremely professional, well managed full service training organization. Since working with LSA, I’ve participated in a number of solutions ranging from Performance Management to Assertiveness Training – I’ve found that the quality of the resources is superior. They are well prepared and have definitely done a considerable amount of pre-work in order to customize our culture and business into the total learning experience – making it most beneficial for our employees.
Human Resource Manager
Download key published insights and tools from industry experts highlighting best practices in the areas of talent, strategy and culture.
Want to know how you stack up against leading organizations? Receive a complimentary benchmarking analysis courtesy of an LSA Expert.
Get up to speed on timely solutions critical to your business. Published by LSA Experts based upon client feedback and key industry trends.
First we identify the key metrics you want to improve. Then we assemble a dedicated team of elite experts who have successfully solved similar problems with similar clients.
Stay up to do date with the latest information on how we help high growth companies align their culture and talent with strategy.
Real world consulting and training approaches from LSA projects, providing insights on how your company can outperform the competition.