Are You Using Engagement Strategically to Retain Top Talent?
Aggressive recruiters are always out there – the poachers who would love to pluck your top talent from the nest you have provided for them. It is your job to use engagement strategically to feather that nest in a way that your high performers are not even tempted by other opportunities. How confident are you that you are engaging and retaining your top talent?
The War for Talent
Poaching used to be defined as the illegal hunting of wild animals. In the corporate world, poaching is the act of snatching an employee from a competitor with the lure of a better offer. It happens and it happens frequently. There’s a lot of buzz about how ethical this practice is in the workplace. We think that, rather than worry about what others are doing, your efforts are better spent making sure that your top talent is happy and challenged where they are.
3 Ways to Use Engagement Strategically to Retain Top Talent
Decades of employee engagement training has taught us that the “feathers” that work to keep your top talent aboard are not higher pay or benefits, but a healthy organizational culture that suits them. Here are three ways you can guard against the poaching of your critical talent:
In addition to a proven annual employee engagement survey, ask for their ideas on ways to improve and listen carefully. Show that you value them by enacting the suggestions that make sense for you, for them, and for the company.
By the way, this is not a technique that is reserved just for your top talent. It works for all employee levels and should be a key component of your regular one-on-one meetings with your direct reports.
The message? Be intentional about creating your organizational culture. Make your culture unique and genuine so it would be difficult to copy. Let your company become known for the culture you adopt – like Zappos is known for wowing their customers or Southwest is known for making air travel more fun.
A compelling vision paints a clear picture of the future that you hope to create. It defines where you want to go and what it will be like when you get there. The more detailed it is, the more compelling it will be. To increase employee engagement levels, give shape and direction to the company’s future and be clear about how your high performers specifically fit into those future plans.
The goal is to make sure that your top talent will be intrigued and challenged enough to want to see that goal realized. Done right, it can be the glue that keeps them where they are and safe from any poaching attempts.
The Bottom Line
Companies that use engagement strategically have higher levels of discretionary effort, loyalty, and retention. If you want to increase employee engagement, get frequent employee feedback, use your culture to boost your employee value proposition, and ensure that you have a meaningful purpose to help rally the troops.
To learn more about how to increase employee engagement and retain top talent, download 2 Steps for Every CHRO to Retain Top Performers
4 Keys to Keeping Talent Up to Date
Why Employees Change Their Mind
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VP Human Resources
We recently contacted LSA Global to assist us with a unique training request. We gave LSA a very short deadline and LSA custom designed a training program to meet our exact requirements within the limited time allotted to them. We found their facilitator to be well versed in the subject matter and very credible; the design provided practical and valuable information to our team of managers. I highly recommend LSA Global, particularly in the area of management training.
Julaine K. Souza
Senior Vice President
We value our relationship with LSA Global. We came to LSA because we wanted to improve overall behavioral based interviewing capabilities of our managers to increase the probability of both hiring top talent and future leaders. LSA designed a highly customized solution for our business and culture. We are currently rolling out this solution to our leaders. I would highly recommend LSA Global as a top quality resource.
HR Project Manager - Training & Development, PHR
We consider LSA our true business partner in the areas of Learning and Organizational Development. From Strategic Planning to Presentation Skills and Management Training, they continue to provide excellent value and extremely high quality solutions – not just one time events. I recommend them to anyone looking to drive true business results.
Michelle A. Mitchell
Vice President, Worldwide Human Resources
LSA’s Employee Engagement Consulting and Survey work has provided critical visibility into: how well our people are holding up under the general economic environment, as well as, the specific challenges that face biotechnology companies in their efforts to discover and develop new medicines; their level of alignment and commitment to XOMA’s Vision and mission critical strategies; how leadership practices and management systems support an environment that engender commitment, and the specific actions that our leaders can take to improve on areas that are important to our people. I highly recommend LSA’s employee engagement solutions.
Vice President, HR and IT
I consistently look to LSA Global when I need custom programs put together for my client groups. I can always count on LSA to do a thorough needs analysis and to put together spectacular programs that are well received. Their management development and performance management expertise and professionalism make them one of my top-rated learning and development partners.
HR Program Manager
LSA’s consultant designed and delivered a half-day team building solution for our recent conference. It included careful customization to integrate the design with our new mission and values. Everyone had fun and identified key issues with our teamwork. Altogether a great program!
Director of HR
VNUS Medical has been very pleased with the effective management development programs that LSA Global has delivered for us over the last four years. The programs have been universally facilitated by experienced and best in class instructors. The knowledge gained by our management team has been put into practice very quickly. VNUS is very happy to be working in partnership with LSA because they consistently deliver excellent programs that receive exceptional feedback from our management team.
Cindee Van Vleck
Director Human Resources
We have worked with LSA Global for our learning and development needs and have always had great success. They helped us recently with customized Management Workshops that we held for the second time. It was fantastic, and I would highly recommend LSA to anyone that is attempting to get immediate and impactful improvements.
HR Manager, BU Radiology Informatics
LSA has become the gold standard in team building and management training at Genomic Health! I have a hard time finding facilitators that come close to their level of customization, expertise and experience.
Director of Human Resources
Thank you to LSA Global for their partnership and support in helping us to design and roll-out our valuable management development training program. I personally have partnered with LSA Global at four of my previous companies. It continues to be a delight working with LSA. We look forward to partnering with them at Blackhawk Networks for future training and consulting needs.
VP Human Resources
LSA Global’s consultant brought a fresh perspective to our behavioral based interviewing strategy for two key executive positions we needed to fill, and their consultant helped us develop questions that produced a much deeper understanding of candidates’ capabilities. I am confident that the two new executives joining our organization have the right skills to add significant value. Throughout the process LSA was also very responsive in dealing with short lead time requests.
Because of the unique nature of our business, Excel is a core application in our accounting organization. After three attempts to find an Excel consultant who is capable of helping our finance team integrate advanced applications into our work processes we found LSA and Alex. He was not only a “Real” Excel expert but was masterful in helping us identify where to use Excel applications in our processes to increase our group’s efficiency.
SPO Partners & Co
Kim Silva, CFO
I had been working with LSA for many years with my prior company. Currently, I’m with a company who hadn’t done much basic management skills training. After identifying and presenting a program recently, our managers are excited and talking in the halls about the great experience. LSA saves us time in delivering the right training for our needs.
We have been able to utilize LSA’s extensive network of top-notch resources to leverage our investment in employee development. The result has been the cost effective and highly efficient delivery of quality educational and management training programs.
Vice President, Human Resources
Hyperion has a commitment to lifelong learning. LSA helps us provide the right business sales training, management training programs, and leadership development programs at the right time to meet the needs of both individuals and departments. I especially appreciate their ability to listen to my needs and recommend the appropriate facilitators, solutions and content.
Senior Project Manager
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