Getting Your Sales Strategy Back on Track Matters
If you want to get your sales strategy back on track, you should feel reassured that when it comes to sales performance, sales strategy matters. Our organizational alignment research found that strategic sales clarity accounts for 31% of the difference between high and low performing sales teams in terms of:
Does this Sales Strategy Scenario Sound Familiar?
Everyone seemed to be on board when you outlined the corporate sales strategy for the coming year. But now, as the end of the quarter is drawing closer, you notice that the sales team is not really following the strategic plan. You notice they are chasing short-term gains and unqualified sales leads rather than following your sales strategy of focusing on building long-term relationships with a chosen few target and qualified accounts.
Three Ways to Get Your Sales Team Pointed in the Right Direction
How can you as a sales leader redirect their efforts and get your sales strategy back on track? Solution selling training experts recommend three ways to keep on track with your sales strategy:
1. Measure the Right Activities
Determine first which critical few behaviors align with and lead to achieving your sales strategy and sales targets; then measure them and share them with the team. If, for instance, frequent on-site visits help build the desired long-term relationships and revenue, establish how often your reps should call on their key clients and measure visit frequency.
Just make sure that any sales metrics are considered to be fair, accurate, relevant, possible, consistent and timely by your entire sales team.
2. Set Clear Behavioral Priorities
First, create a plan that prioritizes the “money making” sales activities that bring the results you desire. Then coach your sales managers to see that their teams follow the sequence of these behaviors that align with and promote your overall sales strategy.
3. Coach Frequently and Consistently
Both in one-on-one meetings and on-the-spot so sales reps learn the most important behaviors that matter most for your unique sales strategy and culture. Be consistent and focus on continuously and consistently improving sales proficiency. Sales reps who receive consistent sales performance coaching outperform their peers 4-to-1.
The Bottom Line
If you want to get your sales strategy back on track, focus on strategic sales clarity by measuring the right activities, setting clear behavioral priorities and coaching frequently and consistently.
To learn more about getting your sales strategy back on track, download 7 Ways to Stress Test Your Sales Strategy
How to Sell Value versus Price
7 Threats to a Positive Company Culture
Thank you to LSA Global for their partnership and support in helping us to design and roll-out our valuable management development training program. I personally have partnered with LSA Global at four of my previous companies. It continues to be a delight working with LSA. We look forward to partnering with them at Blackhawk Networks for future training and consulting needs.
VP Human Resources
LSA exceeded all my expectations. We interviewed 7 potential training and consulting partners and selected LSA due to their expertise, flexibility, and breadth and depth of solutions. We were able to construct a management training course from the modules most appropriate to our needs, and are able to provide additional training from their well developed portfolio of experts. Our managers galvanized as a team throughout the session and are better prepared for the rigors of a competitive market.
I had been working with LSA for many years with my prior company. Currently, I’m with a company who hadn’t done much basic management skills training. After identifying and presenting a program recently, our managers are excited and talking in the halls about the great experience. LSA saves us time in delivering the right training for our needs.
Understanding and conforming to legal compliance was very important to our company. We turned to LSA Global to provide a quality and cost effective way to ensure that we were AB 1825 compliant. Their interactive eLearning program was top-notch. It allowed our managers to learn at their own pace, and on their own time. The program was tailored to include our logo and our internal harassment policies. It was interactive and met all federal and state legal requirements. I would highly recommend LSA Global to any company looking for an efficient and effective and top quality way to train their managers to be in compliance.
Kelly Warren, SPHR
Director, HR & Compliance
LSA’s consultant designed and delivered a half-day team building solution for our recent conference. It included careful customization to integrate the design with our new mission and values. Everyone had fun and identified key issues with our teamwork. Altogether a great program!
Director of HR
I have worked with other training companies and found it to be more of a seller/buyer relationship than one of matching the right expertise to our business issues. That’s what LSA does – ask the hard questions, listen, and understand our business needs. We receive the benefit of their expertise from assistance with personal development plans to enhancing team performance, to looking at enterprise-wide challenges. It’s all about helping our business succeed as we grow. Right now, LSA is providing great ideas, a fresh approach, and valuable guidance as we develop our management team and accelerate our client relationship management results.
Director, Team Development
Each program is preceded by an assessment of the participants. The course is then designed to fit the specific parameters and needs of the group. The highly interactive delivery is provided by recognized experts in their fields. On the spot coaching is provided during the program and each participant receives individual follow-up after the course. Courses can be delivered in-person or virtually. Given the nature of Cisco’s business and the way we operate, these remote workshops are a must for anyone who joins our company. Their work is eye opening. Great content and fantastic delivery.
Frank J. Kuypers
Business Development Manager
LSA’s Employee Engagement Consulting and Survey work has provided critical visibility into: how well our people are holding up under the general economic environment, as well as, the specific challenges that face biotechnology companies in their efforts to discover and develop new medicines; their level of alignment and commitment to XOMA’s Vision and mission critical strategies; how leadership practices and management systems support an environment that engender commitment, and the specific actions that our leaders can take to improve on areas that are important to our people. I highly recommend LSA’s employee engagement solutions.
Vice President, HR and IT
Working with LSA Global has proven to be extremely valuable and worthwhile. LSA understands our business, has deep expertise in content areas, and tailors the programs to deliver great results. The facilitator was extremely knowledgeable about Working Globally with India and her energy and passion made the session interesting, fun, and enjoyable for all that attended. The participants walked away extremely pleased along with highly useful practices and tools. I would highly recommend LSA Global to any company that has partners or offices in India.
Human Resources Business Partner
LSA has become the gold standard in team building and management training at Genomic Health! I have a hard time finding facilitators that come close to their level of customization, expertise and experience.
Director of Human Resources
LSA’s approach and ability to bring the best resources to eBay has been a great asset. They really focus on helping us succeed in any way they can and are very flexible in meeting our management and talent needs.
Learning & Development
LSA custom designed a Management Development program that is absolutely “on target” for our technical managers. Their facilitator has done a superb job delivering the material in a way that is fast paced, highly interactive, and fun. She presents practical solutions to the people situations that our managers face every day. I regard LSA as an excellent partner that understands our business needs and a virtual member of our HR department.
Vice President Human Resources
The refreshing thing about LSA is that they focus on understanding our business situation and helping me succeed instead of selling a product. With over 150 experts, they are an invaluable resource that helps me deliver higher quality results faster. I recommend them to anyone looking to improve the performance of their workforce.
VP of Human Resources
I’ve partnered with LSA Global at two companies now, and I consider them a valuable and trusted training and consulting resource. They recommended just the right solution to address our management development needs and have wonderful facilitators that match YuMe’s culture and style of our management team. I would highly recommend LSA Global to any company wanting to deliver quality learning solutions with a valuable learning and development partner.
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