The Ability to Motivate Employees When Strategy Shifts Matters
There are all kinds of internal and external reasons to purposefully shift your strategy. But they all involve reacting to a major change in your business typically driven by new leaders, new technologies, new markets, new competitors or new disruptions. Regardless of the cause, the best leaders know how to motivate employees when strategy shifts occur.
The Need for Strong Leadership
When a shift in strategy is required, leaders need to handle the change with clarity, skill and confidence. While employees want leaders to be open to feedback and to making adjustments, employees do not want to see any leadership anxiety or indecision. Employees want leaders to be well prepared, clear on goals, and focused on the path ahead.
In other words, leaders need to do their job – to lead and to lead well. They need to keep their teams motivated and on target even when the strategic plan shifts.
4 Steps to Motivate Employees When Strategy Shifts
In order to keep your team motivated and engaged, you need to:
1. Evaluate Team Capability
Does your team they have what it takes to succeed within the new context? This requires both a short- and long-term view. Your people need to be ready to quickly shift to the new demands and, at the same time, be prepared in terms of their knowledge, skills and experience to succeed over the longer term.
Aligning capabilities to goals is one of the best ways to motivate employees when strategy shifts.
2. Inspire with a Compelling Vision
Harness the passion and commitment of your team by articulating a clear and compelling vision of what you hope to become in the future. Compelling visions are future focused, inspiring, challenging, vivid, motivating, memorable, meaningful, emotional, purpose-driven and unique.
A meaningful purpose is one of the best ways to motivate employees when strategy shifts.
3. Outline the Strategy and Then Listen
Be clear about what it will take to achieve success and the road map to get there. Then actively invite input and questions from your team. Pay special attention to involving those who were not part of crafting the new strategic direction; they should participate heavily in designing how to best meet the new strategic objectives.
Active involvement is one of the best ways to motivate employees when strategy shifts.
4. Take a Step Back
Once the team has understood and signed on to the new strategic plan, give them the resources they need to succeed and the leeway to do it their way. Share goals across functions and transparently publish milestones and shortfalls. The team should work together to solve common problems and celebrate successes.
Ownership is one of the best ways to motivate employees when strategy shifts.
Reiterate the Message
Help keep the team on target by repeatedly communicating the rationale for why the strategy is shifting and what’s in it for them individually and for the company as a whole. Then support them as they navigate through the challenges of doing their job in a new way.
Communication is one of the best ways to motivate employees when strategy shifts.
The Bottom Line
When you must change the strategy for the sake of the business, stay focused on how this will affect your workforce. Position your team for success and then give them the support they need to get the job done and stay motivated. You can’t execute the strategy without them.
To learn more about how to increase your chances of strategic implementation, download 3 Big Mistakes to Avoid When Cascading Your Corporate Strategy
Corporate Change Is Personal
Harmonic has worked with LSA for over 8 years. We have found their partnership extremely beneficial. We recently implemented a Management Development Program that was designed and customized to support our company’s strategic initiative of hiring, building, and retaining key intellectual property and human talent. We worked closely with LSA to target and implement the right solutions with the greatest impact. I would recommend LSA to any company that’s looking for a trusted training and development partner.
Director of Human Resources
We signed up with LSA early on–as their 22nd Member! Since then, our organization’s learning needs have increased and decreased and increased again with the changing times. The beauty of the LSA business model is its flexibility…when we needed to supplement our own internal resources, we used LSA services knowing that we could depend on the outstanding quality of the leadership development and management training programs they provide.
I’ve partnered with LSA Global at two companies now, and I consider them a valuable and trusted training and consulting resource. They recommended just the right solution to address our management development needs and have wonderful facilitators that match YuMe’s culture and style of our management team. I would highly recommend LSA Global to any company wanting to deliver quality learning solutions with a valuable learning and development partner.
We consider LSA Global our outsourced learning and development partner. We worked closely with LSA to customize a management development program to meet our growing business needs. I would highly recommend LSA to any company wanting to deliver quality learning solutions.
Vice President Human Resources
PalmSource has found our relationship with LSA extremely beneficial. We worked closely with LSA to customize the right Management Training Program solution to meet our unique business needs. LSA is a quality organization, one that I’d recommend to any company looking for a first class training and consulting partner.
Vice President of Human Resources
The LSA Global team was very receptive and flexible to our needs every step of the way. Their staff and facilitator demonstrated attention to detail, responsiveness, and professional courtesy. The participants were thrilled with the outcome and rated the communication skills workshop and the facilitator as ‘Excellent’. I’d highly recommend working with the LSA Global team to meet your professional development needs.
LSA is an instrumental training outsourcing partner in helping us to build management capacity and strategically invest in our people. Their flexibility, depth, and breadth of expertise allows us to deliver top quality solutions that are directly tied to key business plans. Their ability to custom design, deliver, and evaluate our Management Curriculum has been excellent. They are true business partners and a pleasure to work with.
Margaret M. Mader
Vice President, Human Resources
LSA custom designed a Management Development program that is absolutely “on target” for our technical managers. Their facilitator has done a superb job delivering the material in a way that is fast paced, highly interactive, and fun. She presents practical solutions to the people situations that our managers face every day. I regard LSA as an excellent partner that understands our business needs and a virtual member of our HR department.
Vice President Human Resources
“We turned to LSA to help us custom design and deliver a leadership and management development curriculum to help drive performance. They have done an excellent job diagnosing the business situation, designing an approach that fits our culture, and delivering a first class solution.”
VP Human Resources
What a personal and professional pleasure it has been to Partner with LSA. They are truly a strategic partner with Wyse. For more than 5 years, LSA has been engaged in delivering various training and development solutions for Wyse, from custom on-site programs targeting specific core competencies, to working individually with clients to build job skills, and offering invaluable services to me and my team as we continue to build our learning programs. LSA’s representatives do more than sell a product, they offer a full service solution: they understand our business, our strategic initiatives, and the needs of our customers.
Director of HR
LSA’s customized Effective Presentation Skills program has helped me elevate my presentation skills to the next level. I now have a much greater self-awareness of my presentation skills and can leverage off of my strengths while working to improve upon other areas. I would definitely recommend this solution to anyone for whom business presentations are an integral part of their job.
Senior Marketing Manager
I’ve been associated with LSA for the last 8 years and have found them to be an extremely professional, well managed full service training organization. Since working with LSA, I’ve participated in a number of solutions ranging from Performance Management to Assertiveness Training – I’ve found that the quality of the resources is superior. They are well prepared and have definitely done a considerable amount of pre-work in order to customize our culture and business into the total learning experience – making it most beneficial for our employees.
Human Resource Manager
We recently partnered with LSA Global to offer our Supervisors and Managers a customized two-day management training program. Everyone who attended said it was by far the best management training program they had ever attended. The content was rich and highly interactive. The case studies were relevant. Each participant walked away from the training much better equipped to lead their teams.
Director of Human Resources
Our company engaged LSA to do a specialized “train the trainer” program, and the consultant’s performance outdid our exceptionally high standards for such a program. Very crucial to the success of this program was the work done upfront to discuss our needs and to interview key members of our organization so that the program specifically met our goals. Our facilitators continue to comment on the success of the program. Thanks also for the follow-up.
Chief Financial Officer
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