Client Case Study
Situation
Technical presentation success. This Fortune 100 Technology Company understood that many important business goals cannot be achieved without the support of excellent technical presentation and fundamental communication skills. When sales and marketing presentations — even for world-class products, services, and solutions — are created or delivered in a second-best manner, millions in revenue can be lost.
Complications
Technical Presentation Success Disconnect
The 70 presenting researchers and scientists perceived that their business presentations were succinct compelling, and influencing while their less technically-oriented audiences, including customers, analysts, industry groups, and the press disagreed.
Approach
Approach (cont.)
2. Practice and Feedback
The workshop used videotaped practice and professional feedback to build targeted technical presentation skills.
3. Expert Coaching
Was used on technical content creation, delivery skills, and persuasion techniques that enabled technical presenters to get their messages across confidently with clarity, credibility, and enthusiasm.
Results
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