Sales Quota Increase at Leading Real Estate Firm

Sales Quota Increase Real estate

Situation — Sales Quota Increase at Leading Real Estate Firm

Zillow, the leading real estate marketplace and housing super app, wanted to transform their sales strategy to shift from product pitches to a consultative sales approach that fostered trust and drove business growth with their large real estate partners. To achieve this, they aimed to create unified business sales training to equip their teams in the following areas:

  • New Logos: Convert new customers in a highly competitive market.
  • Up-Selling and Cross-Selling: Sell higher-quality services at a premium price by differentiating from lower-cost alternatives.
  • Customer Adoption:  Drive adoption of their total integrated solution.
  • Decision Makers: Expand relationships from buyers to executive-level decision-makers.
  • Customer Loyalty: Increase customer loyalty by fostering long term engagement and trust.

Complications — Sales Quota Increase at Leading Real Estate Firm

  • Competition for new business was increasing.
  • Low cost alternatives were diluting certain unique value propositions.
  • Sellers were hesitant to sell fully integrated and more complex solutions.
  • Reaching executive decision makers was difficult and therefore increasing sales cycles.

Implications — Sales Quota Increase at Leading Real Estate Firm

  • If the company did not change sales reps behaviors, they risk not executing their new sales strategy..

Approach

Taking a customized training program approach, the final solution incorporated the following key elements:

  1. Customization
    Based upon interviews and discovery, our solution selling training program was customized to reflect Zillow’s unique language and culture, becoming the Zillow Way of Selling.
  2. Training Across Sales Hunters and Farmers
    The program was deployed across both the Acquisition and Growth & Retention teams, driving
    alignment throughout the organization.
  3. Leadership Integration
    Sales leadership training was incorporated to foster a coaching culture among Zillow’s sales managers to equip them with the skills to lead, manage, and coach their teams to sustain high performance over time.
  4. A.I.-Powered Performance Tracking
    GONG’s smart trackers were integrated to monitor sales behavioral changes and engagement metrics post-training.
  5. Training Measurement
    Participant feedback measured the effectiveness of the program, ensuring its alignment with Zillow’s strategic sales objectives.

Results

Zillow achieved a 39% increase in quarter-over- quarter quota attainment within 90 days.
In addition to high relevancy scores from participants that validated the alignment and impact of the program on long-term success, sales performance improvement was fueled by several key behaviors and strategies, including:

  • 103% Trusted Advisor Improvement
    Account Executives who consistently exhibited the characteristics of a Trusted Advisor outperformed relationship managers and transactional sellers by 103% and scored 88% higher in their ability to build value, driving stronger partnerships and more meaningful outcomes.
  • 300% Increase in Engaged Selling Time
    Reps shifted from less productive conversations to consultative discussions focused on customer needs and business growth.
  • 68% More Frequent Sales Progress
    Top performers applied client-first concepts 68% more often than low performers, excelling in engaging decision-makers, moving meetings forward, and building value through integrated solutions.

LSA Global has been a great partner in helping us move toward being “the leading developer of talent in the service performance management industry.”

I have engaged LSA to help develop best-in-class programs in the areas of: Executive On-boarding, Manager Training, Sales Training and Coaching, Employee Engagement, and Instructional Design.

They have consistently met or exceeded my (very) high expectations and are always responsive to my needs to increase performance, engagement, customer satisfaction, and sales growth.

Mike Normant
Senior Director, Training & Development

Service Source

LSA Global demonstrated excellent expertise in sales and sales leadership, spent the time required to make sure the objectives were clear, and showed flexibility in shaping and sustaining everything that they did.

They “MEDRADized” the session to meet our unique needs, looked beyond the obvious, and got the key points across in a way that made sense.  Thank you!

Doug Stantial
North America Sales Training Manager

At the onset of our engagement with LSA, I was skeptical that an outside firm would be able to understand and dissect our organization’s highly complex and technical business challenges.

However, through the leadership team interview and strategy retreat processes that LSA utilized, they provided a fresh, innovative, and practical perspective that created tremendous strategic value and focus for our executive leadership team.

As a result, I would highly recommend LSA Global to any leader struggling with building the strategic alignment and high performance teams necessary to generate sales growth, in a way that fits their unique corporate culture.

Robert Laudati
Managing Director

L3Harris_Logo-LSAGlobal

LSA is a great and high quality training and consulting resource. In less than a week turnaround time, they were able to design and deliver a ‘best in class’ inside sales solution to meet my team’s unique needs.

They definitely met my high expectations and were very responsive to my specific objectives.  Thank you!

Olivia Flach
Americas Retail Sales

Sandisk

We turned to LSA Global to help us take our executive selling and solution selling skills to the next level.

Their ability to formally assess our sales situation, identify key sales skill gaps, develop a plan to measure the results, and fully implement a key sales initiative has been outstanding.

LSA delivers the full solution; not just sales training.  I recommend them to any organization looking to transform its sales force the “right way” to sell higher and wider.

Daniel Heckman
Director of Sales-Enterprise Accounts

Avid

We needed a way to improve customer training. We had to reach a disparate group of people in a very short period time. LSA gave us a new training methodology and a better way to go to market with our customer training that improved their experience and our brand positioning.

LSA delivered exactly what we needed and exceeded our expectations.  Thank you.

Hinda Chalew
Vice President of Marketing

Seagate has always found LSA to be a highly valuable consulting, training, and coaching resource.

The recent business sales training programs they’ve delivered for Seagate University have been the right solution, of highest of quality, and highly customized to our unique business and culture.

I would highly recommend LSA to any company interested in offering top notch learning solutions that make a difference.

Tammy Dujmovich
Sales, Marketing & Customer Service

Seagate

From beginning to end, LSA was as invested in making sure the program succeeded as we were. They not only met the needs of our sales organization, but they helped us meet our very tight launch deadline.

The consultant operated with the sense of urgency necessary to ensure that we were ready to roll the business sales training program in a way that made sense.

Without their dedication and sales expertise we would not have been able to launch the program with the success that we did. Thank you LSA for being a valued business partner!

Erin Surprise
PHR, Manager - L & D

We selected LSA Global over several other sales experts based upon their ability to clarify and align our sales strategy, their expertise in identifying the critical sales scenarios necessary to meet our growth targets, and their willingness to stand behind the results with targeted sales management training and coaching and a pay-for-performance guarantee.

They have become an integral part of my sales team as we rapidly scale. I would recommend them to any sales  leader looking for a true partner.

Anthony Lanham
SVP, Sales North America

Jumio-Logo-LSAGlobal

LSA has consistently delivered top notch value to Seagate’s Corporate University Program. The level of facilitator involvement and continuous program evolution has kept the sales negotiation training engaging, relevant, and impactful.

We look forward to working with LSA in the future.

Geoff Purnell
Sales Executive, Seagate Data Recovery Services

Seagate

Originally, we launched a RFP to partner with a sales training provider to improve the sales skills of our global distributor network.

LSA Global challenged our thinking by suggesting we focus on the systemic sales strategy, culture, and talent factors that create sales success before we invested in the more symptomatic needs of sales skills and knowledge.

LSA Global identified the critical strategic actions to improve overall sales performance and then designed and delivered world class business sales training across the globe to help increase revenue and margin.

I’m so happy we took a more strategic approach to sales performance with LSA.  Thank you for making this fit our culture.

Kim Benson
Director Human Resources

Trimble

LSA Global’s sales negotiation training and assessment process provided the sales negotiation tools and practices that have significantly enhanced our negotiations process. Their facilitators understood our business, its challenges, and framed the learning in a way that we understood.

I am very happy with the value we have received and would highly recommend LSA to others looking to improve their sales negotiations results.

Jeff Bizzack
President

Service Source

We wanted our Channel Managers to get sales strategies and tools that would increase partner revenue and strengthen partner relationships. LSA Global’s ability to quickly understand our business and to bring experienced and proven resources to the table created credibility with both the executive and sales team.

We look forward to continuing our sales partnership with them.

Chip Whitman
Channel Excellence Manager

Thermo Fisher

ServiceSource has relied on LSA Global’s expertise for a variety of core initiatives, from strategy design and implementation, to business sales skills, to sales coaching. We recently engaged LSA Global to create a competency matrix for our inside sales team that will serve as our roadmap for employee on-boarding, development, succession planning, and retention.

This critical project had a tight timeline with high visibility. LSA Global completed the deliverable ahead of schedule and surpassed our expectations.

PMO and Outside Sales Operations
Senior Vice President

Service Source

We value the relationship we have with LSA Global. They customize and deliver top quality sales solutions when we needed them. They pay special attention to ensuring the solution fits our unique needs, business, and culture.

I would recommend them to anyone looking to greatly improve the skills of their sales force.

Carol M. Harbin
Manager, Worldwide Sales L&D

AMD

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