Situation — Sales Quota Increase at Leading Real Estate Firm
Zillow, the leading real estate marketplace and housing super app, wanted to transform their sales strategy to shift from product pitches to a consultative sales approach that fostered trust and drove business growth with their large real estate partners. To achieve this, they aimed to create unified business sales training to equip their teams in the following areas:
Complications — Sales Quota Increase at Leading Real Estate Firm
Implications — Sales Quota Increase at Leading Real Estate Firm
Approach
Taking a customized training program approach, the final solution incorporated the following key elements:
Results
Zillow achieved a 39% increase in quarter-over- quarter quota attainment within 90 days.
In addition to high relevancy scores from participants that validated the alignment and impact of the program on long-term success, sales performance improvement was fueled by several key behaviors and strategies, including:
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