Sales Quota Increase at Leading Real Estate Firm

Sales Quota Increase Real estate

Situation — Sales Quota Increase at Leading Real Estate Firm

Zillow, the leading real estate marketplace and housing super app, wanted to transform their sales strategy to shift from product pitches to a consultative sales approach that fostered trust and drove business growth with their large real estate partners. To achieve this, they aimed to create unified business sales training to equip their teams in the following areas:

  • New Logos: Convert new customers in a highly competitive market.
  • Up-Selling and Cross-Selling: Sell higher-quality services at a premium price by differentiating from lower-cost alternatives.
  • Customer Adoption:  Drive adoption of their total integrated solution.
  • Decision Makers: Expand relationships from buyers to executive-level decision-makers.
  • Customer Loyalty: Increase customer loyalty by fostering long term engagement and trust.

Complications — Sales Quota Increase at Leading Real Estate Firm

  • Competition for new business was increasing.
  • Low cost alternatives were diluting certain unique value propositions.
  • Sellers were hesitant to sell fully integrated and more complex solutions.
  • Reaching executive decision makers was difficult and therefore increasing sales cycles.

Implications — Sales Quota Increase at Leading Real Estate Firm

  • If the company did not change sales reps behaviors, they risk not executing their new sales strategy..

Approach

Taking a customized training program approach, the final solution incorporated the following key elements:

  1. Customization
    Based upon interviews and discovery, our solution selling training program was customized to reflect Zillow’s unique language and culture, becoming the Zillow Way of Selling.
  2. Training Across Sales Hunters and Farmers
    The program was deployed across both the Acquisition and Growth & Retention teams, driving
    alignment throughout the organization.
  3. Leadership Integration
    Sales leadership training was incorporated to foster a coaching culture among Zillow’s sales managers to equip them with the skills to lead, manage, and coach their teams to sustain high performance over time.
  4. A.I.-Powered Performance Tracking
    GONG’s smart trackers were integrated to monitor sales behavioral changes and engagement metrics post-training.
  5. Training Measurement
    Participant feedback measured the effectiveness of the program, ensuring its alignment with Zillow’s strategic sales objectives.

Results

Zillow achieved a 39% increase in quarter-over- quarter quota attainment within 90 days.
In addition to high relevancy scores from participants that validated the alignment and impact of the program on long-term success, sales performance improvement was fueled by several key behaviors and strategies, including:

  • 103% Trusted Advisor Improvement
    Account Executives who consistently exhibited the characteristics of a Trusted Advisor outperformed relationship managers and transactional sellers by 103% and scored 88% higher in their ability to build value, driving stronger partnerships and more meaningful outcomes.
  • 300% Increase in Engaged Selling Time
    Reps shifted from less productive conversations to consultative discussions focused on customer needs and business growth.
  • 68% More Frequent Sales Progress
    Top performers applied client-first concepts 68% more often than low performers, excelling in engaging decision-makers, moving meetings forward, and building value through integrated solutions.

We hired LSA to help align our sales strategy with our business strategy to sustain our hardware business while driving high growth in software and services. LSA’s ability to measure our level of strategic alignment, pinpoint areas of leverage, and get the entire executive sales team to agree upon what matters most exceeded our expectations.

I would recommend them to any sales leader who wants to drive sales performance.

Dan Dica
SVP Worldwide Sales

OneSpan_Logo-LSAGlobal

We engaged with LSA Global to deliver a highly customized sales territory planning and management workshop. They have a unique ability to quickly understand our business and needs. This keen understanding allowed for a sales solution that was specific and impactful.

Their sales consultants and facilitators were well prepared and ingrained themselves to become one of us. We’ve come to see LSA Global as a true sales partner.

Pratiksha Patel
Assistant Vice President Talent

L'Oreal

We partnered with LSA to help custom design, deliver, and measure an advanced new employee on-boarding process. It was well thought out and bought into by sales leadership.  The combination of targeted sales tools, technology, coaching, performance plans, training, and reinforcement made all the difference.  The solution quantifiably improved new employee and hiring manager satisfaction and increased the speed to sales quota for new hires.

I would highly recommend LSA Global for any sales enablement team looking to increase the engagement and speed to productivity of their sales force. We are excited to implement the program globally as we continue to scale.

Rochana Golani
Director, Global Sales & Technical Field Enablement

We recently hired LSA Global to help take our sales team to the next level. Specifically we focused on targeting the ideal client, differentiating our solutions, getting more qualified leads, and closing a higher percentage of our pipeline through a proven referral selling methodology.

So far, the results from the business sales training have been great. We were pleasantly surprised with the results-oriented approach and thoughtful follow-through plan to ensure that the new sales practices “stick.”

We look forward to a long-term relationship, and I would recommend LSA to anyone looking to increase the effectiveness of their sales force.

Patrick Arnold
President

Filice

At the onset of our engagement with LSA, I was skeptical that an outside firm would be able to understand and dissect our organization’s highly complex and technical business challenges.

However, through the leadership team interview and strategy retreat processes that LSA utilized, they provided a fresh, innovative, and practical perspective that created tremendous strategic value and focus for our executive leadership team.

As a result, I would highly recommend LSA Global to any leader struggling with building the strategic alignment and high performance teams necessary to generate sales growth, in a way that fits their unique corporate culture.

Robert Laudati
Managing Director

L3Harris_Logo-LSAGlobal

LSA’s introduction and continuous reinforcement of the MEDRAD objectives, vision, and mission were very impressive. The majority now understands and is openly able to verbalize these key items.

LSA did a wonderful job introducing the importance of sales coaching and reinforcement and was able to keep everyone focused.

Cindy Steffen
National Manager, Telesales

LSA Global has been a great partner in helping us move toward being “the leading developer of talent in the service performance management industry.”

I have engaged LSA to help develop best-in-class programs in the areas of: Executive On-boarding, Manager Training, Sales Training and Coaching, Employee Engagement, and Instructional Design.

They have consistently met or exceeded my (very) high expectations and are always responsive to my needs to increase performance, engagement, customer satisfaction, and sales growth.

Mike Normant
Senior Director, Training & Development

Service Source

In an effort to establish a solid foundation of consultative selling skills for our client-facing teams that can be built on over time, we engaged with LSA Global. By understanding our business and our markets, LSA Global was able to design and deliver the relevant sales skills, tools, and processes that have established the foundation for our future success.

We are extremely satisfied with our decision to work with LSA.  Thank you!.”

Kevin Wiley
Chief Operating Officer

Nelnet

We value the relationship we have with LSA Global. They customize and deliver top quality sales solutions when we needed them. They pay special attention to ensuring the solution fits our unique needs, business, and culture.

I would recommend them to anyone looking to greatly improve the skills of their sales force.

Carol M. Harbin
Manager, Worldwide Sales L&D

AMD

We engaged with LSA Global to help our sales team identify opportunities to accelerate our commitment to sales excellence. The facilitator’s shared passion for our goals created a foundation for sales skill adoption, as did LSA’s keen understanding of our unique business environment.

This insight allowed LSA to deliver customized and impactful business sales training workshops which were adapted to reflect our specific business dynamics and provided our employees with the sales models and tools to leverage on every call with customers.

Grant Clarke
Director Client Delivery

Service Source

We wanted our Channel Managers to get sales strategies and tools that would increase partner revenue and strengthen partner relationships. LSA Global’s ability to quickly understand our business and to bring experienced and proven resources to the table created credibility with both the executive and sales team.

We look forward to continuing our sales partnership with them.

Chip Whitman
Channel Excellence Manager

Thermo Fisher

LSA is an excellent sales and leadership outsource partner! They listen to our needs, are responsive, and work at a pace that keeps up with our rapid speed.

We have found LSA to bring strategic, innovative, and practical solutions to meet our business priorities by partnering effectively with our key staff. I consider them to be an important external extension of our team.

Thank you!

Wendy Chinn
Sr. Director, Global Sales Enablement

Seagate has always found LSA to be a highly valuable consulting, training, and coaching resource.

The recent business sales training programs they’ve delivered for Seagate University have been the right solution, of highest of quality, and highly customized to our unique business and culture.

I would highly recommend LSA to any company interested in offering top notch learning solutions that make a difference.

Tammy Dujmovich
Sales, Marketing & Customer Service

Seagate

LSA Global’s sales negotiation training and assessment process provided the sales negotiation tools and practices that have significantly enhanced our negotiations process. Their facilitators understood our business, its challenges, and framed the learning in a way that we understood.

I am very happy with the value we have received and would highly recommend LSA to others looking to improve their sales negotiations results.

Jeff Bizzack
President

Service Source

We selected LSA over a handful of other experts to assist with a key sales leadership imperative. LSA added value every step of the way throughout the entire engagement. Their customized approach to sales presentation training exceeded expectations, and we are excited about global implementation across our offices in more than 100 countries.

LSA’s unique Strategy-to-Results approach is an added game changer.  I recommend them to anyone looking to get high quality results when it matters most.

Eric Mugele
Executive Director Global Learning

Grant Thornton

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