Increasing Employee Retention: Technology

Helping Leaders to Retain Top Talent at a Technology Company

Client Case Study

Situation

This fast-growing Hardware and Software Company began to experience heightened attrition among its North American sales force.

The relationships, technical skills, and creative problem-solving methods which characterized the Field Organization became highly attractive as the marketplace for such services dramatically expanded.

When attrition in one mission-critical field group hit 25%, customers began to complain the loss of continuity and talent was seriously affecting service levels.

Complications

  • Talent Squeeze: Mature competitors, as well as start ups, began to raid the company’s top talent.

Approach

  1. Surveyed the compensation marketplace and ascertained that compensation was at or above marketplace norms.
  2. Assessed the underlying causes of attrition and found the major drivers of turnover stemmed from managerial practices. (However, most managers did not understand or feel a sense of ownership for their role in retention.)
  3. Implemented Retaining Top Talent with field managers at every level to improve the management practices proven to increase retention.
  4. Improved selection and employee assimilation efforts.

Results
In twelve months:

  • 40% decrease of attrition in the critical group (25% to 15%)
  • 36% decrease of overall attrition in the field workforce (18.5% to 11.7%)

Related Information

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VP of Human Resources

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Leadership Development

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Senior Director Talent Management

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President & CEO

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Lisa Bruun
SVP Human Resources

Ellie Mae

I wanted to let you know how much I enjoyed working with LSA on the design and delivery of the experiential new employee on-boarding training.

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Steven Gray
US Enterprise Services

LSA Global has been a great partner in helping us move toward being “the leading developer of talent in the service performance management industry.”

I have engaged LSA to help develop best-in-class programs in the areas of: Executive On-boarding, Manager Training, Sales Training and Coaching, Employee Engagement, and Instructional Design.

They have consistently met or exceeded my (very) high expectations and are always responsive to my needs to increase performance, engagement, customer satisfaction, and sales growth.

Mike Normant
Senior Director, Training & Development

Service Source

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