Improve Loyalty & Penetration: Regional Bank

Improving Customer Loyalty & Penetration at a Banking Company

Client Case Study

Situation

This regional banking client with assets of over $3 billion wanted to improve the overall customer experience to increase customer loyalty to drive more business.

 

Complications

  • Customer call volume is down 3% from the previous year
  • Bank transactions are declining at a rate of 5% per year
  • Overall consumer loans are down from the previous year

Approach

  1.  Transition the direct banking center from a reactive transactional organization to a proactive full service retail organization.
  2. Equip the tellers and personal bankers with the sales and customer relationship skills required to increase referrals and discover the need for additional services.

Results
In twelve months:

  • 248% increase of deposits booked (call center)
  • 72.34% increase of loans booked
  • 168% increase of deposits booked (branch)
  • 22% increase of Personal Banker sales/month

Related Information

At the onset of our engagement with LSA, I was skeptical that an outside firm would be able to understand and dissect our organization’s highly complex and technical business challenges.

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Robert Laudati
Managing Director

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I’m so happy we took a more strategic approach to sales performance with LSA.  Thank you for making this fit our culture.

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Director Human Resources

Trimble

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Vice President of Marketing

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Senior Director, Training & Development

Service Source

ServiceSource has relied on LSA Global’s expertise for a variety of core initiatives, from strategy design and implementation, to business sales skills, to sales coaching. We recently engaged LSA Global to create a competency matrix for our inside sales team that will serve as our roadmap for employee on-boarding, development, succession planning, and retention.

This critical project had a tight timeline with high visibility. LSA Global completed the deliverable ahead of schedule and surpassed our expectations.

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Senior Vice President

Service Source

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Director, Global Sales & Technical Field Enablement

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Manager, Worldwide Sales L&D

AMD

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Senior Project Manager

Hyperion

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President

Service Source

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Director of Sales

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They have become an integral part of my sales team as we rapidly scale. I would recommend them to any sales  leader looking for a true partner.

Anthony Lanham
SVP, Sales North America

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What a refreshing change from the half-baked psycho-babble you normally get from training and consulting organizations. LSA gives you the practical and results-oriented assistance you need to define and reach your goals.

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Director of Merchandising

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Phil Rosenberg
Senior Vice President of Sales

We hired LSA to help align our sales strategy with our business strategy to sustain our hardware business while driving high growth in software and services. LSA’s ability to measure our level of strategic alignment, pinpoint areas of leverage, and get the entire executive sales team to agree upon what matters most exceeded our expectations.

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SVP Worldwide Sales

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