“Everyone gets something different out of this business strategy simulation. If you work with purchasing, you learn about brand image, and if you’re in marketing you learn about finance and strategy.”
Simon Eade | Senior Leadership Development Specialist | Volvo Car Group
Description
This proven and highly experiential Business Strategy Simulation can be delivered live or virtually. It immerses leaders in the complexities and implications of strategy design and strategy execution. Participants experience realistic business outcomes based on their choices of running an enterprise in a competitive and ever-changing environment.
The goal is to effectively build and sustain shareholder value by strategically acquiring new clients while simultaneously expanding and retaining current accounts.
Teams of 4 compete with other teams for the same clients in the same markets. Leaders learn how to offer the right product or service mix and how build a profitable and high performing organization with the right talent supported by efficient processes.
Leaders must make high stakes strategy decisions to help their company stand out in a competitive market, be willing to adjust when circumstances change, and embrace data to meet changing client demands. The highly experiential simulation allows participants to see the big picture of their organization and understand how to make a greater business impact.
Objectives
In this proven business strategy simulation, participants elevate their business, operational, and financial acumen for commercial strategy by:
Target Audience
Available in over 10 languages, this proven business strategy simulation is for high potentials and leaders (e.g., Directors and above) who want to enhance their business strategy skills, decision-making capabilities, business acumen, and financial acumen.
Key Concepts
Customized to meet your unique situation, typical decisions participants face involve understanding and applying concepts related to main business drivers such as:
| Business Area | Key Topics |
|---|---|
| Customer Behavior |
|
| Customer Segmentation |
|
| Business Finance |
|
| Key Performance Indicators |
|
| Strategy |
|
| Intangible Assets |
|
| Operations Efficiency |
|
| Forecasting |
|
| Growth and Profitability |
|
To speak with an LSA Expert and learn about business strategy simulation program customization and delivery options onsite at your company, please contact us.
A business strategy simulation is an experiential learning exercise where participants manage a virtual company and make strategic decisions in areas such as pricing, marketing, operations, finance, product development, and investment. As market conditions and competitors respond, participants experience the business consequences of their decisions in a realistic, risk-free environment. Unlike traditional classroom learning, simulations accelerate strategic thinking by allowing people to practice making complex business decisions under competitive pressure.
Business strategy simulations are ideal for executives, directors, managers, high-potential leaders, cross-functional teams, sales leaders, finance professionals, operations managers, and anyone responsible for making decisions that affect business performance. They are especially valuable for organizations seeking to strengthen strategic thinking, improve business and financial acumen, break down functional silos, and help leaders understand how decisions in one area affect results across the enterprise.
A business strategy simulation helps participants build the practical skills required to make better business decisions. Participants strengthen strategic thinking, financial and business acumen, competitive analysis, cross-functional collaboration, risk assessment, resource allocation, and data-driven decision making while experiencing the real-world consequences of their choices. Because they actively apply these skills in a realistic competitive marketplace rather than simply learning concepts in a classroom, participants retain the lessons longer and gain greater confidence in leading their organizations to stronger business results.
Traditional strategy training often focuses on concepts and frameworks. A business strategy simulation requires participants to apply those concepts by making real-time decisions in a competitive marketplace. Teams experience how changes in customer demand, competitor actions, operational constraints, and financial performance interact over multiple business cycles. This immersive approach helps participants connect strategy to execution while building confidence in making complex business decisions.
When aligned with business objectives, a business strategy simulation can help organizations improve strategic alignment, increase financial literacy, strengthen cross-functional collaboration, accelerate leadership development, increase accountability, and improve the quality and speed of business decisions. Participants leave with a broader enterprise perspective, a deeper understanding of value creation, and practical experience balancing growth, profitability, customer satisfaction, and long-term competitive advantage.
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