How to Create the Right Strategic Message

make sure to send the right strategic message

Send the Right Strategic Message
The right strategic message matters…what you say, whom you send it to and how you say it.  Effective strategic messaging creates strategic alignment and affects employee motivation, behavior and commitment.

A clear business strategy defines what matters most and enables leaders to prioritize resources and efforts.  Done right, your strategy should set you up to perform beyond the sum of its parts.  Communicated effectively your strategy should harness the energy of your employees and advance your business.

Your Strategic Drivers
Your first strategic message should highlight your key strategic drivers – your vision, mission and core values – and what sets you apart from the competition.  These key strategic drivers define what your organization hopes to become, your fundamental purpose, your core beliefs, and why you should win.  Employees are motivated when there is meaning to the work they do and when they feel like they are part of a winning team.

In very simple terms, help employees recall that meaning and recharge their engines for doing their jobs the best they can.  Take it up a level from simply talking about “products” to providing a “unique customer outcome” that truly makes a difference.  You want your employees focused on building cathedrals, not just laying stones.

How You Want Work to Get Done
The right strategic message is not just about the “what.”  It is also about the “how.”  Because strategy must go through people and culture to get implemented, simple, direct language should point the way to the critical few behaviors that best move the strategy forward.  Our clients select two or three cultural dimensions that matter most.

For example, Walmart focuses on behaviors related to low process variance and customer transactional excellence to ensure price leadership.  Apple focuses on cultural norms that drive market leadership and an external customer focus to support their strategy of innovation.  What cultural dimensions matter most for your strategic success?

How You Convey the Message
Authenticity counts.  Each and every messenger must believe the message.  Then, and only then, will your teams really pay attention.  Though effective corporate communications may first be conveyed in a company-wide approach, each key strategic message should be workshopped within small teams to gather feedback and increase active involvement.

You will know you are on the right path when everyone:

  • Can articulate the strategy in a way that makes sense to them and their role
  • Believes the strategy can win in your marketplace
  • Knows the critical few behaviors required to move the strategy forward

Don’t Scrimp
If your strategy is important, how you share your key strategic message should be fully funded.  Use all avenues – newsletters, emails, social media, games, one-on-ones, bag lunches – to increase active involvement and buy-in.  And stick with it.  Not just a one-time deal, the key strategic messages should be reinforced so they becomes fully integrated into the DNA of the company.

The Bottom Line
What you say and how you say it can have a powerful effect on how fully engaged your employees are in moving your strategy forward.  Are you sure you’re sending the right message and in the most effective way?

Want more strategy communication tips?  Download The 3 Big Mistakes to Avoid When Cascading Your Corporate Strategy

Comments are closed.

We recently contacted LSA Global to assist us with a unique training request. We gave LSA a very short deadline and LSA custom designed a training program to meet our exact requirements within the limited time allotted to them. We found their facilitator to be well versed in the subject matter and very credible; the design provided practical and valuable information to our team of managers. I highly recommend LSA Global, particularly in the area of management training.

Julaine K. Souza
Senior Vice President

We contacted LSA to help us with customized management development. LSA worked with me to identify a solution that would meet our exact needs. We decided to start at the top and ran the program for our executive team. It was such a great success that we hope to roll it out companywide. We look forward to a long-term partnership with LSA Global and their team of experts.

Barry L. Byrd, SPHR
Human Resources Manager

Each program is preceded by an assessment of the participants. The course is then designed to fit the specific parameters and needs of the group. The highly interactive delivery is provided by recognized experts in their fields. On the spot coaching is provided during the program and each participant receives individual follow-up after the course. Courses can be delivered in-person or virtually. Given the nature of Cisco’s business and the way we operate, these remote workshops are a must for anyone who joins our company. Their work is eye opening. Great content and fantastic delivery.

Frank J. Kuypers
Business Development Manager

LSA’s consultant designed and delivered a half-day team building solution for our recent conference. It included careful customization to integrate the design with our new mission and values. Everyone had fun and identified key issues with our teamwork. Altogether a great program!

Bob Ward
Director of HR

I had been working with LSA for many years with my prior company. Currently, I’m with a company who hadn’t done much basic management skills training. After identifying and presenting a program recently, our managers are excited and talking in the halls about the great experience. LSA saves us time in delivering the right training for our needs.

Phyllis Moracco
HR Director

We have been able to utilize LSA’s extensive network of top-notch resources to leverage our investment in employee development. The result has been the cost effective and highly efficient delivery of quality educational and management training programs.

Steve Feller
Vice President, Human Resources

LSA’s Employee Engagement Consulting and Survey work has provided critical visibility into: how well our people are holding up under the general economic environment, as well as, the specific challenges that face biotechnology companies in their efforts to discover and develop new medicines; their level of alignment and commitment to XOMA’s Vision and mission critical strategies; how leadership practices and management systems support an environment that engender commitment, and the specific actions that our leaders can take to improve on areas that are important to our people. I highly recommend LSA’s employee engagement solutions.

Chris Wells
Vice President, HR and IT

LSA provided top notch solutions right when and how we needed them. They exceeded my expectations from a speed, quality, and cost standpoint. I recommend them to anyone looking for a true business partner in the Learning and Development arena. The breadth and depth of their expertise has helped us hit tight deadlines across multiple projects.

Fortune 500 Financial Services Company
Director of Infrastructure & Technology

I highly recommend LSA Global to anyone who is looking to improve individual or organizational effectiveness through their top quality programs and broad range of expertise.

Greg Pappas
VP of Human Resources

I’ve partnered with LSA Global at two companies now, and I consider them a valuable and trusted training and consulting resource. They recommended just the right solution to address our management development needs and have wonderful facilitators that match YuMe’s culture and style of our management team. I would highly recommend LSA Global to any company wanting to deliver quality learning solutions with a valuable learning and development partner.

Maya Paul
HR Director

We partnered with LSA to pilot a customized behavioral interviewing program to help ensure that we continue to hire the best and brightest as we continue to rapidly scale. LSA’s ability to understand our business and our unique culture combined with their desire to ensure that the best practices framework truly fits our performance environment and is highly adopted by our people is a real blessing. Most other firms want to just ‘give you training.’ Not LSA, they are focused on helping me hit our hiring forecasts and attract A players.

Jennifer Remling
Director of Global Recruiting

AKQA

LSA’s customized Effective Presentation Skills program has helped me elevate my presentation skills to the next level. I now have a much greater self-awareness of my presentation skills and can leverage off of my strengths while working to improve upon other areas. I would definitely recommend this solution to anyone for whom business presentations are an integral part of their job.

Jim Elliott
Senior Marketing Manager

Samsung

LSA has been a tremendous asset to my portfolio, both at my current company and my past company. As an HR leader, I am always looking for ways to find external resources that can provide a solution to our management training needs. LSA does that for me. Their solutions are presented in a much more leadership-oriented manner so as to be crisp, business relevant, and easy to apply right back on the job. I will continue to augment our programs using LSA solutions.

Ken Boehm
VP of Human Resources

Congratulations on your pro-activity in establishing this program and developing such an effective New Employee Orientation course.

Farhat Ali
President and Chief Executive Office

Fujitsu

Harmonic has worked with LSA for over 8 years. We have found their partnership extremely beneficial. We recently implemented a Management Development Program that was designed and customized to support our company’s strategic initiative of hiring, building, and retaining key intellectual property and human talent. We worked closely with LSA to target and implement the right solutions with the greatest impact. I would recommend LSA to any company that’s looking for a trusted training and development partner.

Janice Passarello
Director of Human Resources

Evaluate your Performance

Toolkits

Toolkits

Download key published insights and tools from industry experts highlighting best practices in the areas of talent, strategy and culture.

More

Health Checks

Health Checks

Want to know how you stack up against leading organizations?  Receive a complimentary benchmarking analysis courtesy of an LSA Expert.

More

Whitepapers

Whitepapers

Get up to speed on timely solutions critical to your business. Published by LSA Experts based upon client feedback and key industry trends.

More

Methodology

Methodologies

First we identify the key metrics you want to improve. Then we assemble a dedicated team of elite experts who have successfully solved similar problems with similar clients.

More

Blogs

Stay up to do date with the latest information on how we help high growth companies align their culture and talent with strategy.

More

Case Studies

Client Case Studies

Real world consulting and training approaches from LSA projects, providing insights on how your company can outperform the competition.

More