4 Areas to Assess Your Company Culture and Personality

A cartoon shows a man in a haz-mat suit about to enter the business office of a person with a toxic personality Assess Your Company Culture

Should You Assess Your Company Culture and Personality?

Everyone Has a Personality
Personality is a conglomeration of characteristics or traits…the way individuals think, feel and behave. For example, some people are naturally sociable and friendly; others, as in the cartoon, are anti-social and irritable.

Companies Have Personalities Too…We Just Call It Culture.
In an organization, corporate culture is the way employees think, feel and work. It is how things get done.  A company’s “personality” or culture includes the values and assumptions that influence key business practices and behaviors. It is often best exemplified in company leaders and in who they choose to hire and promote.

Workplace Culture Matters
No longer just a nice-to-have, corporate culture has become integral to a company’s success. When the right environment is created, when it aligns with a company’s strategy and when a company hires with the desired culture in mind, the organization is well on its way to peak performance.

Culture matters…a lot. In fact, a recent research report from Harvard Business School maintains that an effective culture can be the reason for up to half of the difference in performance between organizations in the same business. Our own organizational alignment research found that cultural factors account for up to 40% of the difference between high and low growth companies.

How to Assess Your Company Culture and Personality
If corporate culture is so important, we should have some way to measure it. Only then can we know how well positioned we are in the marketplace vis-à-vis the competition. To assess the viability of your culture, we offer four aspects of culture that lend themselves to a system of metrics:

1. How aligned are your strategic drivers?
The foundation of every company strategy is the alignment of its vision, mission and values. We call these three important components “strategic drivers.” We define vision as what the company hopes to become…the business it will be in tomorrow.

  • Effective vision statements focus on unique, inspiring, challenging, motivating and memorable future possibilities.
  • Powerful mission statements lay out the organization’s business and fundamental purpose in a manner that is short, believable, relevant and achievable.
  • Meaningful corporate values describe your fundamental beliefs that guide your most important decisions and actions.

If you want to get a sense of your corporate culture, start by determining if employees understand, believe in and are committed to your vision, mission and values. Check around and ask your employees from one end of the enterprise to the other. If there are gaps, there will also be holes in the culture you are trying to create.

2. How well do employees communicate within and across teams?
Our recent organizational alignment research pinpointed information flow and transparency as one of the top five factors in creating faster growth, greater profits and higher employee engagement. An open culture is distinguished by the ease and flow of moving ideas and suggestions from one employee to the one who can evaluate and implement them. Check to see that there are no barriers to formal and informal channels of communication.

Are your employees be able to send, receive and understand information and innovative thoughts freely?

3. How agile are you when change is needed?
Our organizational alignment research highlighted market responsiveness as the most influential alignment factor and change agility, how well leaders and employees respond to key changes required to remain competitive, as the third most important cultural factor for high growth companies. As a leader, you may not always be the first to know of changes in the marketplace.

Stay on top of what is happening on the front lines. Seek feedback from employees on what they observe of the competition so you are not caught flatfooted when you need to make shifts in product mix, sales approach, or resource allocation.

How well do your employees respond to change?

4. How accountable are employees for their performance?
Every employee should clearly understand what is expected of them in their job and how their success and failure will be measured. Then it is up to management to see that performance standards are clear, transparent, fair, timely, accurate and maintained. For those who excel, see that suitable recognition and rewards are given.

And by the same token, for those who perform below expectations, see that there are consequences. When performance accountability is high, people know where they stand, are clear about where they need to go and know what they need to avoid.

Do your people know where they stand?

The Bottom Line
Strong cultures help companies perform.  Assess your company culture regularly and keep track of how your culture is developing because it matters.

if you want to see if your culture is aligned with your strategy, download Do You Have a High Performance Organizational Culture to Drive Your Strategy?

Share:
Facebook Twitter Google+ Email LinkedIn

Comments are closed.

On behalf of Roche and my staff I would like to sincerely thank you for your help with this. The English as a Second Language (ESL) assessment and coaching that you provided for our team was a great success.

Cam Greig
Associate Director

Roche

LSA exceeded all my expectations. We interviewed 7 potential training and consulting partners and selected LSA due to their expertise, flexibility, and breadth and depth of solutions. We were able to construct a management training course from the modules most appropriate to our needs, and are able to provide additional training from their well developed portfolio of experts. Our managers galvanized as a team throughout the session and are better prepared for the rigors of a competitive market.

Mitch Mandich
CEO

Edify

We recently contacted LSA Global to assist us with a unique training request. We gave LSA a very short deadline and LSA custom designed a training program to meet our exact requirements within the limited time allotted to them. We found their facilitator to be well versed in the subject matter and very credible; the design provided practical and valuable information to our team of managers. I highly recommend LSA Global, particularly in the area of management training.

Julaine K. Souza
Senior Vice President

LSA’s approach and ability to bring the best resources to eBay has been a great asset. They really focus on helping us succeed in any way they can and are very flexible in meeting our management and talent needs.

Mike Normant
Learning & Development

ebay

Working with LSA Global has proven to be extremely valuable and worthwhile. LSA understands our business, has deep expertise in content areas, and tailors the programs to deliver great results. The facilitator was extremely knowledgeable about Working Globally with India and her energy and passion made the session interesting, fun, and enjoyable for all that attended. The participants walked away extremely pleased along with highly useful practices and tools. I would highly recommend LSA Global to any company that has partners or offices in India.

Glenn McGillivray
Human Resources Business Partner

Intuit

I’ve been associated with LSA for the last 8 years and have found them to be an extremely professional, well managed full service training organization. Since working with LSA, I’ve participated in a number of solutions ranging from Performance Management to Assertiveness Training – I’ve found that the quality of the resources is superior. They are well prepared and have definitely done a considerable amount of pre-work in order to customize our culture and business into the total learning experience – making it most beneficial for our employees.

Duane Schroeder
Human Resource Manager

Here’s a token of my appreciation for ALL your efforts. I’m offering my most sincere appreciation, and it extends to all the folks who made our customized management development programs possible.

Susan Anderson
Workforce Planning Bureau

The Next Generation Management Development courses have helped me communicate more effectively with my peers and teammates. By utilizing effective communication techniques such as clarifying and confirming, and asking open ended questions, I have been able to clarify and understand information in situations where I would have otherwise asked limited questions and made false assumptions.

Robert Breckner
Firmware Engineering Manager

We engaged LSA to design and deliver a 6-month custom executive coaching program for a group of our key leaders. The focus of the program was to help a core group of senior leaders to leverage previous investments in management training, to ensure the engagement and retention of key employees, and to push critical strategic initiatives forward. Even with the high expectations of our senior people, LSA has completely exceeded our expectations. I would recommend them to anyone looking to create and implement a custom coaching methodology using proven tools to drive true change.

Ivan Fukumoto
Senior HR Manager - Staffing, Training, & Development

I highly recommend LSA Global to anyone who is looking to improve individual or organizational effectiveness through their top quality programs and broad range of expertise.

Greg Pappas
VP of Human Resources

For our go to training outsourcing partner, LSA provides exactly what we want. As always, they deliver outstanding work!

Elizabeth Siebert
Director, Organizational Excellence & Development

Intuit

I consistently look to LSA Global when I need custom programs put together for my client groups. I can always count on LSA to do a thorough needs analysis and to put together spectacular programs that are well received. Their management development and performance management expertise and professionalism make them one of my top-rated learning and development partners.

Stephanie Webb
HR Program Manager

Rambus

The refreshing thing about LSA is that they focus on understanding our business situation and helping me succeed instead of selling a product. With over 150 experts, they are an invaluable resource that helps me deliver higher quality results faster. I recommend them to anyone looking to improve the performance of their workforce.

Stacie Rodgers
VP of Human Resources

Cutera

LSA’s customized Effective Presentation Skills program has helped me elevate my presentation skills to the next level. I now have a much greater self-awareness of my presentation skills and can leverage off of my strengths while working to improve upon other areas. I would definitely recommend this solution to anyone for whom business presentations are an integral part of their job.

Jim Elliott
Senior Marketing Manager

Samsung

PalmSource has found our relationship with LSA extremely beneficial. We worked closely with LSA to customize the right Management Training Program solution to meet our unique business needs. LSA is a quality organization, one that I’d recommend to any company looking for a first class training and consulting partner.

Ken Boehm
Vice President of Human Resources

Evaluate your Performance

Toolkits

Toolkits

Download key published insights and tools from industry experts highlighting best practices in the areas of talent, strategy and culture.

More

Health Checks

Health Checks

Want to know how you stack up against leading organizations?  Receive a complimentary benchmarking analysis courtesy of an LSA Expert.

More

Whitepapers

Whitepapers

Get up to speed on timely solutions critical to your business. Published by LSA Experts based upon client feedback and key industry trends.

More

Methodology

Methodologies

First we identify the key metrics you want to improve. Then we assemble a dedicated team of elite experts who have successfully solved similar problems with similar clients.

More

Blogs

Stay up to do date with the latest information on how we help high growth companies align their culture and talent with strategy.

More

Case Studies

Client Case Studies

Real world consulting and training approaches from LSA projects, providing insights on how your company can outperform the competition.

More