Creating a Better Employee Experience
The employee experience is the sum of everything people see, feel, and navigate across their entire journey with an organization — from early brand impressions during recruitment all the way through their transition to alumni status. It is the lived reality of what it means to work for you, not the aspirational version written in a handbook.
Creating a stronger experience requires leaders to understand and intentionally shape the moments that matter most. These touchpoints influence trust, motivation, connection, and ultimately performance. Among the most critical elements are:
Getting these touchpoints right matters.
Leaders who manage the employee experience with intention create environments where people can do their best work — and choose to stay and contribute at a higher level. How employees experience their jobs on a day-to-day basis has a direct impact on organizational health and performance.
Smart talent leaders, especially in highly competitive markets for talent, purposefully empower and engage employees through meaningful employee experiences that align with their business and people strategies and with their desired workplace culture. Because an employees’ experience is in constant flux, effective employee experiences are consistently monitored and improved.
However, in spite of extensive efforts to improve the employee experience, almost half of the employees in a recent Gartner study reported that they were largely dissatisfied. Companies that want to win the war for talent will have to find ways to buck this trend.
3 Steps to a More Positive Employee Experience
Efforts to shape a better employee experience will have a greater impact if you focus on improving employees’ feelings. When done the right way, the benefits are real: employees are more likely to stay, to expend greater discretionary effort, and to perform at higher levels.
Leaders should gather feedback that reveals not just current expectations, but also emerging needs tied to shifting market conditions, team dynamics, and organizational strategy. This means striking the right balance between company-wide priorities and individual preferences so that decisions feel both equitable and personalized.
The real question is straightforward: What matters most to your workforce right now? And how will those priorities influence how they show up each day? Employees’ answers will typically point toward a few consistent themes where you can make an impact.
Understanding what matters most is the foundation for building a workplace where people choose to contribute their best, not because they have to, but because they want to.
Give employees the clarity, context, and boundaries they need to influence how they work and how they grow. Equip them with transparent information, accessible resources, and supportive leadership so they can personalize aspects of their experience in ways that align with organizational objectives.
When employees are active participants — not passive recipients — the employee experience becomes more relevant, more motivating, and more sustainable.
Collect ongoing feedback, track how employee expectations shift, and stay alert to changes in strategy, workload, and cultural norms. When something is no longer working, adjust quickly and transparently. A study in Organizational Dynamics by Rousseau & Tomprou shows that timely updates to the employee experience strengthen psychological contracts and trust.
The Bottom Line
When you prioritize your employees’ experience — listening to what matters most to them, creating opportunities for growth, and putting systems in place that make their work more satisfying and meaningful — they, in turn, invest their energy, talent, and loyalty back into your business. Employees who feel seen, supported, and empowered become the driving force behind stronger performance, innovation, and long-term organizational success.
To learn more about how to create a better employee experience, download The Top 6 Forces Driving Employee Engagement and Strategies to Move the Engagement Needle

Tristam Brown is a seasoned business consultant and organizational development expert with more than three decades of experience helping organizations accelerate performance, build high-impact teams, and turn strategy into execution. As CEO of LSA Global, he works with leaders to get and stay aligned™ through research-backed strategy, culture, and talent solutions that produce measurable, business-critical results. See full bio.
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