4 Areas to Assess Your Company Culture and Personality

A cartoon shows a man in a haz-mat suit about to enter the business office of a person with a toxic personality Assess Your Company Culture

Should You Assess Your Company Culture and Personality?

Everyone Has a Personality
Personality is a conglomeration of characteristics or traits…the way individuals think, feel and behave. For example, some people are naturally sociable and friendly; others, as in the cartoon, are anti-social and irritable.

Companies Have Personalities Too…We Just Call It Culture.
In an organization, corporate culture is the way employees think, feel and work. It is how things get done.  A company’s “personality” or culture includes the values and assumptions that influence key business practices and behaviors. It is often best exemplified in company leaders and in who they choose to hire and promote.

Workplace Culture Matters
No longer just a nice-to-have, corporate culture has become integral to a company’s success. When the right environment is created, when it aligns with a company’s strategy and when a company hires with the desired culture in mind, the organization is well on its way to peak performance.

Culture matters…a lot. In fact, a recent research report from Harvard Business School maintains that an effective culture can be the reason for up to half of the difference in performance between organizations in the same business. Our own organizational alignment research found that cultural factors account for up to 40% of the difference between high and low growth companies.

How to Assess Your Company Culture and Personality
If corporate culture is so important, we should have some way to measure it. Only then can we know how well positioned we are in the marketplace vis-à-vis the competition. To assess the viability of your culture, we offer four aspects of culture that lend themselves to a system of metrics:

1. How aligned are your strategic drivers?
The foundation of every company strategy is the alignment of its vision, mission and values. We call these three important components “strategic drivers.” We define vision as what the company hopes to become…the business it will be in tomorrow.

  • Effective vision statements focus on unique, inspiring, challenging, motivating and memorable future possibilities.
  • Powerful mission statements lay out the organization’s business and fundamental purpose in a manner that is short, believable, relevant and achievable.
  • Meaningful corporate values describe your fundamental beliefs that guide your most important decisions and actions.

If you want to get a sense of your corporate culture, start by determining if employees understand, believe in and are committed to your vision, mission and values. Check around and ask your employees from one end of the enterprise to the other. If there are gaps, there will also be holes in the culture you are trying to create.

2. How well do employees communicate within and across teams?
Our recent organizational alignment research pinpointed information flow and transparency as one of the top five factors in creating faster growth, greater profits and higher employee engagement. An open culture is distinguished by the ease and flow of moving ideas and suggestions from one employee to the one who can evaluate and implement them. Check to see that there are no barriers to formal and informal channels of communication.

Are your employees be able to send, receive and understand information and innovative thoughts freely?

3. How agile are you when change is needed?
Our organizational alignment research highlighted market responsiveness as the most influential alignment factor and change agility, how well leaders and employees respond to key changes required to remain competitive, as the third most important cultural factor for high growth companies. As a leader, you may not always be the first to know of changes in the marketplace.

Stay on top of what is happening on the front lines. Seek feedback from employees on what they observe of the competition so you are not caught flatfooted when you need to make shifts in product mix, sales approach, or resource allocation.

How well do your employees respond to change?

4. How accountable are employees for their performance?
Every employee should clearly understand what is expected of them in their job and how their success and failure will be measured. Then it is up to management to see that performance standards are clear, transparent, fair, timely, accurate and maintained. For those who excel, see that suitable recognition and rewards are given.

And by the same token, for those who perform below expectations, see that there are consequences. When performance accountability is high, people know where they stand, are clear about where they need to go and know what they need to avoid.

Do your people know where they stand?

The Bottom Line
Strong cultures help companies perform.  Assess your company culture regularly and keep track of how your culture is developing because it matters.

if you want to see if your culture is aligned with your strategy, download Do You Have a High Performance Organizational Culture to Drive Your Strategy?

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The LSA Global team was very receptive and flexible to our needs every step of the way. Their staff and facilitator demonstrated attention to detail, responsiveness, and professional courtesy. The participants were thrilled with the outcome and rated the communication skills workshop and the facilitator as ‘Excellent’. I’d highly recommend working with the LSA Global team to meet your professional development needs.

John Mastrorilli
FRDP Leader

Intuit

LSA custom designed a Management Development program that is absolutely “on target” for our technical managers. Their facilitator has done a superb job delivering the material in a way that is fast paced, highly interactive, and fun. She presents practical solutions to the people situations that our managers face every day. I regard LSA as an excellent partner that understands our business needs and a virtual member of our HR department.

Judith Onton
Vice President Human Resources

I consistently look to LSA Global when I need custom programs put together for my client groups. I can always count on LSA to do a thorough needs analysis and to put together spectacular programs that are well received. Their management development and performance management expertise and professionalism make them one of my top-rated learning and development partners.

Stephanie Webb
HR Program Manager

Rambus

Thank you to LSA Global for their partnership and support in helping us to design and roll-out our valuable management development training program. I personally have partnered with LSA Global at four of my previous companies. It continues to be a delight working with LSA. We look forward to partnering with them at Blackhawk Networks for future training and consulting needs.

Suzanne Kinner
VP Human Resources

Blackhawk Network

SeaTel has found our partnership with LSA Global to be very valuable and beneficial. We turned to LSA to customize a supervisory/leadership solution to meet our needs. LSA delivered a customized top quality solution. I’d recommend LSA Global to any company looking for a best-in-class training and consulting partner.

Kortney Riddle
HR Manager

I’ve been associated with LSA for the last 8 years and have found them to be an extremely professional, well managed full service training organization. Since working with LSA, I’ve participated in a number of solutions ranging from Performance Management to Assertiveness Training – I’ve found that the quality of the resources is superior. They are well prepared and have definitely done a considerable amount of pre-work in order to customize our culture and business into the total learning experience – making it most beneficial for our employees.

Duane Schroeder
Human Resource Manager

LSA has been a tremendous asset to my portfolio, both at my current company and my past company. As an HR leader, I am always looking for ways to find external resources that can provide a solution to our management training needs. LSA does that for me. Their solutions are presented in a much more leadership-oriented manner so as to be crisp, business relevant, and easy to apply right back on the job. I will continue to augment our programs using LSA solutions.

Ken Boehm
VP of Human Resources

We consider LSA our true business partner in the areas of Learning and Organizational Development. From Strategic Planning to Presentation Skills and Management Training, they continue to provide excellent value and extremely high quality solutions – not just one time events. I recommend them to anyone looking to drive true business results.

Michelle A. Mitchell
Vice President, Worldwide Human Resources

I have worked with LSA Global at previous companies and welcomed the opportunity to bring them in to support my new organization. We worked closely with LSA to design a solution for our Client Partner Teams and Management Training on both coasts. LSA designed a customized solution for our business and organizational culture. LSA is a quality organization, one that I’d recommend to any company looking for a first class training and consulting partner that makes an impact.

Laurie Torres
Chief People Officer

Congratulations on your pro-activity in establishing this program and developing such an effective New Employee Orientation course.

Farhat Ali
President and Chief Executive Office

Fujitsu

Avon’s success is dependent on strong relationships among our Customers, Representatives, Associates, and outside resources we hire to help us meet our business objectives. We were very pleased with the results from working with LSA Global to design and facilitate a custom program for our events management team. LSA demonstrated responsiveness, flexibility, and an innovative approach to working with us.

Deanna Rudnitsky
Senior Manager, HR Destiny Sales Region

For our go to training outsourcing partner, LSA provides exactly what we want. As always, they deliver outstanding work!

Elizabeth Siebert
Director, Organizational Excellence & Development

Intuit

VNUS Medical has been very pleased with the effective management development programs that LSA Global has delivered for us over the last four years. The programs have been universally facilitated by experienced and best in class instructors. The knowledge gained by our management team has been put into practice very quickly. VNUS is very happy to be working in partnership with LSA because they consistently deliver excellent programs that receive exceptional feedback from our management team.

Cindee Van Vleck
Director Human Resources

We signed up with LSA early on–as their 22nd Member! Since then, our organization’s learning needs have increased and decreased and increased again with the changing times. The beauty of the LSA business model is its flexibility…when we needed to supplement our own internal resources, we used LSA services knowing that we could depend on the outstanding quality of the leadership development and management training programs they provide.

Margie Bunting
HR Manager

We have been able to utilize LSA’s extensive network of top-notch resources to leverage our investment in employee development. The result has been the cost effective and highly efficient delivery of quality educational and management training programs.

Steve Feller
Vice President, Human Resources

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