Missing the Target?
Are you aiming for culture change and coming up short time after time? You’re not alone. Any kind of organizational change is challenging; but culture change can be especially difficult because it requires changing employee mindsets and behaviors regarding how work gets done. We recommend that you start by understanding why culture change fails.
We define an organization’s culture as the unique combination of the values, beliefs, and attitudes of its workforce as a whole that govern how and why work gets done. And it matters.
Why Do Culture Change Efforts Fail?
We believe many culture change efforts fail because leaders underestimate the interdependence of culture with a company’s strategy. Strategy and culture are inextricably entwined; the WHAT of strategy must be aligned with the HOW of culture to achieve collective outcomes in a way that makes sense.
Reinforcing the Connection of Culture and Strategy
Data from our change management simulation found that achieving real culture change requires two things: the ability to link desired cultural behaviors to strategic goals, and the ability to reinforce that change with long-term, supportive systems and processes.
Succeeding at Culture Change
Once your organizational strategy is clear enough, here are steps that can turn culture change failure into success:
The Bottom Line
Culture change may be difficult, but it is not impossible. Are you doing what you can to encourage and sustain the change you want? Ensure alignment with your company’s strategy, clarify the values and behaviors that promote strategic goals, and reinforce those behaviors with positive recognition.
To learn more about why culture change fails, download Changing Corporate Culture: 4 Do’s and 3 Don’ts
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