How to Get Your People Lined Up With the Corporate Strategy

A long line of business people, one after the other

Unless you have clearly articulated your business strategy and your employees understand and embrace it, your people, and your organization, are poised to underperform.  Our organizational alignment research found that strategic clarity accounts for up to 31% of the difference between high and low performing organizations.

Do not count your organization among the 70% of companies where the strategy is unknown or misunderstood by the employee population.

Can everyone from your executive team to your front-line workers tell you simply why your business exists, what makes it unique and where it is headed? If not, know that it really matters. The consequences of a misunderstood or misaligned strategy are real. A lack of a clear business strategy affects:

  • Business Actions
    A clear corporate strategy guides how employee time should be spent. It helps in prioritizing. Without a well-known strategy and universally-understood plan for action, everything slows down. If employees don’t know how what they do fits into the overall goals of the company, they are likely to work at cross purposes. Each action they take should push toward the coordinated goals of the business.
  • Business Decisions
    With no clear guidelines on what matters to the company’s future, decisions may take you in the wrong direction. If, for instance, your strategy is growth, a decision to spend resources on a new marketing campaign may not be as wise as investing in technology that allows you to scale more efficiently.

Here is how to get your people lined up with the strategy so that your organization is pulling together in the intended direction:

  1. Be brutally clear
    The first step as a leader is to be sure you yourself are clear on the strategy that is unique to your company, your market situation, your culture, and your workforce. Invest the time and energy required to figure out just what makes your business and your organization thrive. Define the “promise” of your company now and into the future to your customers, employees and investors.
  2. Communicate and cascade the corporate strategy
    Communicate your vision and the critical few strategic moves that will best help you realize it. Test to see that your employees are not just nodding their heads to agree with you but that they are able to use the strategy to help make the right decisions for the business. Let each organizational level digest and adjust the vision so that it makes sense for them and their business while aligning with the overall corporate strategy.  In other words, let them make it their own.  This is the way to line up your people for success.
  3. Encourage, measure and reward strategic adoption
    As employees take the necessary strategic actions and moves aligned with your business strategy and corporate culture, be sure to recognize them in a timely and meaningful way. The same is true when people disregard the strategy and culture.  Make sure that there are fair and timely consequences.  Now others will be more likely to adopt the right moves and avoid doing the wrong things in the wrong ways. Let people know how the strategy is progressing and focus on inspiring them to help achieve the most important business goals together.

Learn more about strategic clarity.

Take our free strategic clarity assessment.

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I’ve partnered with LSA Global at two companies now, and I consider them a valuable and trusted training and consulting resource. They recommended just the right solution to address our management development needs and have wonderful facilitators that match YuMe’s culture and style of our management team. I would highly recommend LSA Global to any company wanting to deliver quality learning solutions with a valuable learning and development partner.

Maya Paul
HR Director

We value our relationship with LSA Global. We came to LSA because we wanted to improve overall behavioral based interviewing capabilities of our managers to increase the probability of both hiring top talent and future leaders. LSA designed a highly customized solution for our business and culture. We are currently rolling out this solution to our leaders. I would highly recommend LSA Global as a top quality resource.

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HR Project Manager - Training & Development, PHR

The refreshing thing about LSA is that they focus on understanding our business situation and helping me succeed instead of selling a product. With over 150 experts, they are an invaluable resource that helps me deliver higher quality results faster. I recommend them to anyone looking to improve the performance of their workforce.

Stacie Rodgers
VP of Human Resources

Cutera

The LSA Global team was very receptive and flexible to our needs every step of the way. Their staff and facilitator demonstrated attention to detail, responsiveness, and professional courtesy. The participants were thrilled with the outcome and rated the communication skills workshop and the facilitator as ‘Excellent’. I’d highly recommend working with the LSA Global team to meet your professional development needs.

John Mastrorilli
FRDP Leader

Intuit

LSA’s consultant designed and delivered a half-day team building solution for our recent conference. It included careful customization to integrate the design with our new mission and values. Everyone had fun and identified key issues with our teamwork. Altogether a great program!

Bob Ward
Director of HR

LSA has been a tremendous asset to my portfolio, both at my current company and my past company. As an HR leader, I am always looking for ways to find external resources that can provide a solution to our management training needs. LSA does that for me. Their solutions are presented in a much more leadership-oriented manner so as to be crisp, business relevant, and easy to apply right back on the job. I will continue to augment our programs using LSA solutions.

Ken Boehm
VP of Human Resources

LSA has become the gold standard in team building and management training at Genomic Health! I have a hard time finding facilitators that come close to their level of customization, expertise and experience.

Emily Couey
Director of Human Resources

VNUS Medical has been very pleased with the effective management development programs that LSA Global has delivered for us over the last four years. The programs have been universally facilitated by experienced and best in class instructors. The knowledge gained by our management team has been put into practice very quickly. VNUS is very happy to be working in partnership with LSA because they consistently deliver excellent programs that receive exceptional feedback from our management team.

Cindee Van Vleck
Director Human Resources

I had been working with LSA for many years with my prior company. Currently, I’m with a company who hadn’t done much basic management skills training. After identifying and presenting a program recently, our managers are excited and talking in the halls about the great experience. LSA saves us time in delivering the right training for our needs.

Phyllis Moracco
HR Director

What a refreshing change from the half-baked psycho-babble you normally get from training and consulting organizations. LSA gives you the practical and results-oriented assistance you need to define and reach your goal.  They provide a results driven plan – not just a temporary fix. They are great to work with, and even more importantly, they “get it!”

David Fiano
Vice President Human Resources

LSA helped to meet the needs of my teams within a very narrow timeframe. My team walked away with highly useful management tools and practices. LSA saved us time in delivering the right solution for our specific needs.

Sandeep Kumar
Director, Software Engineering, EPG

Understanding and conforming to legal compliance was very important to our company. We turned to LSA Global to provide a quality and cost effective way to ensure that we were AB 1825 compliant. Their interactive eLearning program was top-notch. It allowed our managers to learn at their own pace, and on their own time. The program was tailored to include our logo and our internal harassment policies. It was interactive and met all federal and state legal requirements. I would highly recommend LSA Global to any company looking for an efficient and effective and top quality way to train their managers to be in compliance.

Kelly Warren, SPHR
Director, HR & Compliance

PalmSource has found our relationship with LSA extremely beneficial. We worked closely with LSA to customize the right Management Training Program solution to meet our unique business needs. LSA is a quality organization, one that I’d recommend to any company looking for a first class training and consulting partner.

Ken Boehm
Vice President of Human Resources

Here’s a token of my appreciation for ALL your efforts. I’m offering my most sincere appreciation, and it extends to all the folks who made our customized management development programs possible.

Susan Anderson
Workforce Planning Bureau

On behalf of Roche and my staff I would like to sincerely thank you for your help with this. The English as a Second Language (ESL) assessment and coaching that you provided for our team was a great success.

Cam Greig
Associate Director

Roche

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