Clarity is the Key to Successful Execution of Strategy

A man stands on a clear yellow line that provides a straight path amid other white, curvy arrowed lines

All too many companies fail at executing strategy. Executives spend multiple hours in the board room focused on making a plan for future growth. Yet, between the strategy design and strategy execution, there is a chasm that is seldom crossed. In fact, according to a research report by IBM, 9 out of 10 companies fail to implement their strategies consistently. What’s going wrong and what can be done about it?

In our two decades of work with clients who are looking for help in implementing their strategies, we have found that the overriding problem is a lack of clarity…fuzzy job roles, an unclear decision making process , and a corporate culture that is not aligned with the strategic objectives.

If you want a strategy that is clear, believable and implementable:

• Be clear about job roles and responsibilities.
Unless employees know exactly what they are responsible for and what actions are expected of them, they can’t begin to execute the strategy effectively. Where do they fit in the overall organization and how do they overlap the job roles of others? When workers are unsure about how their success will be measured and what they need to do, they do less and with ever decreasing motivation. They are not held accountable for their performance.

Managers suffer from confusion too and spent far too much time second-guessing their direct reports. The critical link between rewards and performance is missing. The result? Confusion over roles, duplication of effort or tasks totally neglected, and decline of motivation. The strategy is mired in muck.

• Be clear about how decisions will be made.
Unless employees know exactly how and at what level decisions will be made, they can’t be expected to make good and timely ones. Who, for instance, gets to decide the price of a solution? Salespeople need to know if they have the authority to create a deal from start to finish or if they have to report in to their sales manager, their sales team, the legal department or the solution providers before negotiating and making promises to the customer.

Then there is the question beyond “who” to “how.” Companies with a clearly established decision making process move efficiently from defining the problem to solving it. Each stakeholder understands the steps that will be taken on the way to a final decision and can play their part accordingly.

• Be clear about the corporate culture you want and how you will promote it.
If organizational culture is defined as the way business gets done on a day-to-day basis, make sure that the environment you promote is one where information moves freely from one level to another and where openness and trust are valued. Few strategic objectives will be achieved in an atmosphere where mistakes lead to blame rather than to better ways of dealing with the situation.

An open corporate culture is one where questions can be asked freely and different perspectives are welcomed and respected. This is the kind of culture that values continuous learning and provides the basis for the change of attitude and process that strategies require.

Learn more about how to create strategic clarity.

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Director Human Resources

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Vice President, HR and IT

We engaged LSA to design and deliver a 6-month custom executive coaching program for a group of our key leaders. The focus of the program was to help a core group of senior leaders to leverage previous investments in management training, to ensure the engagement and retention of key employees, and to push critical strategic initiatives forward. Even with the high expectations of our senior people, LSA has completely exceeded our expectations. I would recommend them to anyone looking to create and implement a custom coaching methodology using proven tools to drive true change.

Ivan Fukumoto
Senior HR Manager - Staffing, Training, & Development

The Next Generation Management Development courses have helped me communicate more effectively with my peers and teammates. By utilizing effective communication techniques such as clarifying and confirming, and asking open ended questions, I have been able to clarify and understand information in situations where I would have otherwise asked limited questions and made false assumptions.

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Firmware Engineering Manager

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Director, HR & Compliance

I have worked with LSA Global at previous companies and welcomed the opportunity to bring them in to support my new organization. We worked closely with LSA to design a solution for our Client Partner Teams and Management Training on both coasts. LSA designed a customized solution for our business and organizational culture. LSA is a quality organization, one that I’d recommend to any company looking for a first class training and consulting partner that makes an impact.

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Chief People Officer

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Maya Paul
HR Director

Hyperion has a commitment to lifelong learning. LSA helps us provide the right business sales training, management training programs, and leadership development programs at the right time to meet the needs of both individuals and departments. I especially appreciate their ability to listen to my needs and recommend the appropriate facilitators, solutions and content.

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Senior Project Manager

Hyperion

Harmonic has worked with LSA for over 8 years. We have found their partnership extremely beneficial. We recently implemented a Management Development Program that was designed and customized to support our company’s strategic initiative of hiring, building, and retaining key intellectual property and human talent. We worked closely with LSA to target and implement the right solutions with the greatest impact. I would recommend LSA to any company that’s looking for a trusted training and development partner.

Janice Passarello
Director of Human Resources

We have worked with LSA Global for our learning and development needs and have always had great success. They helped us recently with customized Management Workshops that we held for the second time. It was fantastic, and I would highly recommend LSA to anyone that is attempting to get immediate and impactful improvements.

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HR Manager, BU Radiology Informatics

LSA has been a tremendous asset to my portfolio, both at my current company and my past company. As an HR leader, I am always looking for ways to find external resources that can provide a solution to our management training needs. LSA does that for me. Their solutions are presented in a much more leadership-oriented manner so as to be crisp, business relevant, and easy to apply right back on the job. I will continue to augment our programs using LSA solutions.

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VP of Human Resources

I consistently look to LSA Global when I need custom programs put together for my client groups. I can always count on LSA to do a thorough needs analysis and to put together spectacular programs that are well received. Their management development and performance management expertise and professionalism make them one of my top-rated learning and development partners.

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HR Program Manager

Rambus

LSA helped to meet the needs of my teams within a very narrow timeframe. My team walked away with highly useful management tools and practices. LSA saved us time in delivering the right solution for our specific needs.

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Director, Software Engineering, EPG

Avon’s success is dependent on strong relationships among our Customers, Representatives, Associates, and outside resources we hire to help us meet our business objectives. We were very pleased with the results from working with LSA Global to design and facilitate a custom program for our events management team. LSA demonstrated responsiveness, flexibility, and an innovative approach to working with us.

Deanna Rudnitsky
Senior Manager, HR Destiny Sales Region

In the Next Generation Management Development courses, I was trained with skills and tools that have made me and my team more productive, motivated, and successful at communicating with other departments.

 

Kevin Ashman
Firmware Engineering Supervisor

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