Redwood Shores, CA – LSA Global, the leading business consulting, coaching, and training firm that helps fast growth life science, technology, and service companies by powerfully aligning their culture and talent with strategy, today announced results for a Channel Manager Consultative Sales Training for leading high High Tech client in Europe and Asia.
The consultative selling training results were:
This high tech client knew that channel success depends on more than managing programs, tracking metrics, or pushing promotions. They wanted their channel managers to act as trusted advisors who help partners solve business challenges, uncover growth opportunities, and improve customer outcomes. Based upon sales rep assessment simulation data best practices, this highly customized Channel Manager Consultative Sales training focused on proven strategies to make a measurable difference.
Rather than focusing only on transactions, the Channel Manager Consultative Sales training taught channel managers how to build relationships centered on:
Why Consultative Sales Matters in Channel Management
Traditional channel management often emphasized compliance, reporting, and pipeline reviews. While those activities remain important, they rarely strengthen partner engagement on their own.
Consultative channel managers take a different approach by asking thoughtful questions, actively listening, and aligning solutions to partner business priorities. This creates stronger relationships and more productive conversations.
Effective consultative channel managers help partners:
Research from Salesforce shows that partners are significantly more engaged when vendors provide strategic insight and business value beyond products alone. Likewise, a Harvard Business Review study found that trusted advisor relationships lead to higher loyalty, stronger collaboration, and improved financial performance.
The highly customized and experiential business sales training program focused on helping the Europe and Asia sales team build the sales confidence and competence in the following areas:
To learn more about bosting sales, download The 30 Sales Questions That Win More Solution Sales
About LSA Global
Founded in 1995, LSA Global is a trusted performance consulting and training firm that helps high-growth technology, services, and life sciences companies turn strategy into measurable results. We partner with executive teams to build competitive advantage by aligning culture and talent with strategy — so individuals, teams, and organizations perform at their peak. Learn more about how organizational alignment drives performance.
Tristam Brown is an executive business consultant and organizational development expert with more than three decades of experience helping organizations accelerate performance, build high-impact teams, and turn strategy into execution. As CEO of LSA Global, he works with leaders to get and stay aligned™ through research-backed strategy, culture, and talent solutions that produce measurable, business-critical results. See full bio.
Apr 20,2026
0
Apr 16,2026
0
Apr 13,2026
0
Apr 06,2026
0
Feb 11,2019
12 K
Apr 18,2017
10 K
Nov 20,2016
6 K
Oct 02,2017
6 K
Explore real world results for clients like you striving to create higher performance
