Impacting Employee Attrition through Management Development

Situation: Impacting Employee Attrition

This rapidly growing fully integrated communications agency wanted to:

Improve employee engagement
Decrease employee attrition levels (hovering over 35%)
Improve overall manager effectiveness
Empower their management staff with the ability to adapt to high growth
Provide an automated, turn-key solution for training marketing, communication, registration, and post-training support

Complications: Impacting Employee Attrition

Uncharted Territory
This fast growing company had never before designed or implemented a comprehensive management development or employee engagement solution.
Client Satisfaction
Unacceptable employee attrition rates were negatively impacting client project work, repeat business, and employee morale.

Approach: Impacting Employee Attrition

Training Needs Assessment
Interviewed executive team members and key stakeholders to better understand the current culture, performance management system, employee retention challenges, and key capability and motivation issues impacting the business.
Marketing, Registration and Follow-up Site
Created a company specific online marketing, registration, and follow-up site to help the client manage the marketing, registration, planning, scheduling, delivery, reinforcement, and results of the targeted learning solutions.
Program Design and Customization
Custom designed a foundational management curriculum based on the upfront assessment/interviews that focused on the key areas identified/ skills needed. Created company specific role plays, case studies, and learning activities targeted for their environment, culture, and target audience.

Approach (cont.)

Program Delivery: Successfully delivered 15 customized training programs to over 200 participants in the following areas:

Results: Impacting Employee Attrition
In twelve months:

49.6% decrease in attrition ( 35%+ to 18%)
$450,000 savings from not needing to hire 2-5 additional headcount to market, register, manage, and deliver training solutions.
97.6% average client satisfaction
122% average knowledge gain