Client Case Study
Briefing Center Presentations: Global Computer Networking
Situation
This Global Computer Networking Equipment Company utilizes a Briefing Center to make product and capability presentations to customers and prospects contemplating large e-commerce automation decisions. It’s imperative to their sales strategy that every presenter be able to present solutions effectively and persuasively to attract and retain target client accounts.
Complications
Approach
Over 150 executives and other sales and marketing professionals have benefited from Briefing Center Presentation Skills.
Approach (cont.)
2. Practice and Feedback: Proven, individualized, learn-by-doing approach using extensive videotaped practice and feedback focused on their unique Briefing Center environment.
3. Expert Coaching: In-the-moment individual sales coaching from sales presentation experts to develop significantly higher skill levels immediately applicable to key customers and useable in the high stakes Briefing Center environment.
Results
In five months, client satisfaction Briefing Center data showed:
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