Client Case Study
Situation
This Global Computer Networking Equipment Company utilizes a Briefing Center to make product and capability presentations to customers and prospects contemplating large e-commerce automation decisions. It’s imperative to their sales strategy that every presenter be able to present solutions effectively and persuasively.
Complications
Large enterprise buyers expect perfection the first time.
Approach
Over 150 executives and other sales and marketing professionals have benefited from Briefing Center Presentation Skills.
Approach (cont)
2. Practice and Feedback: Proven, individualized, learn-by-doing approach using extensive videotaped practice and feedback.
3. Expert Coaching: In-the-moment individual coaching from presentation experts to develop significantly higher skill levels immediately useable in the Briefing Center.
Results
In five months:
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