Boosting Leadership Skills at a B2B Online Marketing Company

Redwood Shores, CA – LSA Global, the business consulting and training firm that helps fast growth life science, technology, and service companies by powerfully aligning their culture and talent with strategy, today announced results for a customized program for a leading B2B Online Marketing Company focused on boosting leadership skills for high potential individual contributors to help build a robust leadership succession pipeline while expanding career development opportunities.

• 96.6% Job Relevance
• 99.2% Satisfaction
• 225% Knowledge Gain
• 93.3% Net Promoter Score

Boosting Leadership Skills

The B2B Online Marketing Company wanted to improve the way their high potential individual contributors viewed leadership and growth opportunities. In general, individual contributors needed help in managing relationships with their co-workers and influencing across projects, teams, and functions. In the customized, interactive boosting leadership skills program, participants learned how to appreciate and assess others’ personalities and working styles.

The highly customized new manager training program enabled aspiring new people managers to:

• Have a proven, practical framework to adapt their leadership style based on the situation and the person.
• Diagnose the development level of an employee for a task.
• Use the appropriate directive and supportive behaviors to make decisions to help them  to succeed.
• Build trust, improve performance, and help people reach their goals faster.

The 3-step instructional design approach included:

1. Launch
   After agreeing upon business objectives, learning objective, and key success metrics based upon key stakeholder interviews, participants completed customized prework assignments, including an assessment, to expedite the learning and frame their thinking to real-world challenges.
2. Learn and Practice
   In learning cohorts, highly customized and experiential activities were used to boost leadership skills to lead situationally. Leaders developed their new skills and practiced in the flow of work based on important work challenges.
3. Apply
   Targeted tools, microlearning, job aids, and 1×1 coaching between and after sessions helped participants strengthen and sustain their skills to better lead, manage, and coach high functioning teams.

About LSA Global
Founded in 1995, LSA Global is a leading performance consulting and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned.

by Tristam Brown: CEO

Tristam Brown is an executive business consultant and organizational development expert with more than three decades of experience helping organizations accelerate performance, build high-impact teams, and turn strategy into execution. As CEO of LSA Global, he works with leaders to get and stay aligned™ through research-backed strategy, culture, and talent solutions that produce measurable, business-critical results. See full bio.