How to Get Your Team to Fully Commit to the Strategy

Picture of leaders starting at a strategic plan to Team to Fully Commit to the Strategy

Would You Like Your Team to Fully Commit to the Strategy?
Smart leaders know it is imperative to get their team to fully commit to the strategy.  And our organizational alignment research backs them up.  Strategy clarity accounts for 31% of the difference between high and low performing organizations in terms of:

  • Revenue growth
  • Profitability
  • Customer loyalty
  • Employee engagement

Strategic Commitment Is Different Than Strategic Agreement
Getting your team to fully commit to the strategy is different than having your team generally agree with the strategic direction.  For strategic clarity to occur, you need so much more than your team’s simple “okay.” You need your team to fully commit their hearts and their minds to the strategy by devoting

  • their time
  • their energy
  • their resources
  • their influence

Without strategic commitment, new strategies often falter in the face of change and uncertain outcomes.

Seven Ways to Measure Strategic Commitment Levels
If you want your team to fully commit to the strategy, you need to talk with each leader to make sure that they:

  1. Clearly understand the strategy
  2. Buy into the rationale for the plan
  3. Believe in the necessity of executing the strategy for the good of the business
  4. Believe in the necessity of executing the strategy for the good of their team
  5. Believe in the necessity of executing the strategy for the good of themselves
  6. Are willing to hold themselves and their teams accountable for implementation
  7. Feel that the strategic direction is implementable in your unique corporate culture and your unique marketplace

Do Not Begin Strategy Execution Until You Have Strategic Commitment
If you sense hesitation or disagreement from anyone on the leadership team, now is the time to uncover it…before one of your leaders knowingly or unknowingly sabotages the effort. It may just be a matter of giving them time to adjust to the changing situation. Remember, change never comes easily, and you must realistically expect some resistance.

How to Bring Around Strategic Naysayers
If you encounter naysayers, you may need to try to bring them around with more than a persuasive discussion or compelling data.  Try taking them on a journey of discovery. Let them experience the difference between doing things the old way and what it will feel and look like doing things according to the new strategic plan.

Three Examples of a Journey to Improve Strategic Commitment

If Your Strategy Is Based on a Shift to Sell Solutions Instead of Products

  • Go on a sales call with a rep that sells the “old way.”  Then go on a sales call with a rep that sells the “new way.”  Discuss the differences in how the customer perceives your brand and what it means for the business in the short- and long-term.
  • Visit customers who have bought products.  Then visit customers who have bought solutions.  What is the difference between the buyers, the relationships, the perceived value and the compelling event that triggered the purchase?
  • Visit other companies outside of your industry that have already transitioned to selling solutions.  What can you learn from them?
  • What changes in behavior are required to market and sell the new way?
  • What are the risks to selling the old way?
  • Give your team opportunities to experience, at the customer level, how business will be different and what it means for them and their teams.

If Your Strategy Is Based On Improving Customer Satisfaction,

  • Take your team on a tour of the contact center.
  • Show them the difference between a call where the rep had to pass along a customer from one level to another (insert any phone company here) and where the rep was given authority to simply and quickly solve the customer’s problem (think Zappos).
  • It is easy to see how one interaction ends up with a frustrated customer and the other with a loyal customer.
  • What does that mean for the business?
  • What changes in behavior will result in more satisfying customer interactions?
  • Give your team opportunities to experience, at the customer level, how business results will be improved and discuss what it means for them and their teams.

If Your Strategy is Based On Engaging and Retaining Top Talent

  • Let’s say your strategy calls for raising the skill levels of your middle managers to better engage and retain top talent.
  • Identify some real-life management scenarios that show the “before” and the “after.”
  • Let employees experience the frustration of being managed poorly and the greater motivation of an employee who is managed well.

The Bottom Line
To help you team to fully commit to the strategy, you may need to take your team out of the board room and into the trenches.  Ask hesitant leaders what specifically they would need to have happen to champion the new strategies.  Then work with them to make it a reality.

To learn more about creating strategic commitment, download 5 Expert-Tips to Better Communicate Your Strategy

Comments are closed.

On behalf of Roche and my staff I would like to sincerely thank you for your help with this. The English as a Second Language (ESL) assessment and coaching that you provided for our team was a great success.

Cam Greig
Associate Director

Roche

I highly recommend LSA Global to anyone who is looking to improve individual or organizational effectiveness through their top quality programs and broad range of expertise.

Greg Pappas
VP of Human Resources

The refreshing thing about LSA is that they focus on understanding our business situation and helping me succeed instead of selling a product. With over 150 experts, they are an invaluable resource that helps me deliver higher quality results faster. I recommend them to anyone looking to improve the performance of their workforce.

Stacie Rodgers
VP of Human Resources

Cutera

We consider LSA our true business partner in the areas of Learning and Organizational Development. From Strategic Planning to Presentation Skills and Management Training, they continue to provide excellent value and extremely high quality solutions – not just one time events. I recommend them to anyone looking to drive true business results.

Michelle A. Mitchell
Vice President, Worldwide Human Resources

“We turned to LSA to help us custom design and deliver a leadership and management development curriculum to help drive performance. They have done an excellent job diagnosing the business situation, designing an approach that fits our culture, and delivering a first class solution.”

Sally Buchannan
VP Human Resources

What a personal and professional pleasure it has been to Partner with LSA. They are truly a strategic partner with Wyse. For more than 5 years, LSA has been engaged in delivering various training and development solutions for Wyse, from custom on-site programs targeting specific core competencies, to working individually with clients to build job skills, and offering invaluable services to me and my team as we continue to build our learning programs. LSA’s representatives do more than sell a product, they offer a full service solution: they understand our business, our strategic initiatives, and the needs of our customers.

Jeff Rangel
Director of HR

We recently contacted LSA Global to assist us with a unique training request. We gave LSA a very short deadline and LSA custom designed a training program to meet our exact requirements within the limited time allotted to them. We found their facilitator to be well versed in the subject matter and very credible; the design provided practical and valuable information to our team of managers. I highly recommend LSA Global, particularly in the area of management training.

Julaine K. Souza
Senior Vice President

We consider LSA Global our outsourced learning and development partner. We worked closely with LSA to customize a management development program to meet our growing business needs. I would highly recommend LSA to any company wanting to deliver quality learning solutions.

Terri Wright-Scheer
Vice President Human Resources

LSA Global’s consultant brought a fresh perspective to our behavioral based interviewing strategy for two key executive positions we needed to fill, and their consultant helped us develop questions that produced a much deeper understanding of candidates’ capabilities. I am confident that the two new executives joining our organization have the right skills to add significant value. Throughout the process LSA was also very responsive in dealing with short lead time requests.

Because of the unique nature of our business, Excel is a core application in our accounting organization. After three attempts to find an Excel consultant who is capable of helping our finance team integrate advanced applications into our work processes we found LSA and Alex. He was not only a “Real” Excel expert but was masterful in helping us identify where to use Excel applications in our processes to increase our group’s efficiency.

SPO Partners & Co
Kim Silva, CFO

LSA helped to meet the needs of my teams within a very narrow timeframe. My team walked away with highly useful management tools and practices. LSA saved us time in delivering the right solution for our specific needs.

Sandeep Kumar
Director, Software Engineering, EPG

I consistently look to LSA Global when I need custom programs put together for my client groups. I can always count on LSA to do a thorough needs analysis and to put together spectacular programs that are well received. Their management development and performance management expertise and professionalism make them one of my top-rated learning and development partners.

Stephanie Webb
HR Program Manager

Rambus

I’ve been associated with LSA for the last 8 years and have found them to be an extremely professional, well managed full service training organization. Since working with LSA, I’ve participated in a number of solutions ranging from Performance Management to Assertiveness Training – I’ve found that the quality of the resources is superior. They are well prepared and have definitely done a considerable amount of pre-work in order to customize our culture and business into the total learning experience – making it most beneficial for our employees.

Duane Schroeder
Human Resource Manager

The LSA Global team was very receptive and flexible to our needs every step of the way. Their staff and facilitator demonstrated attention to detail, responsiveness, and professional courtesy. The participants were thrilled with the outcome and rated the communication skills workshop and the facilitator as ‘Excellent’. I’d highly recommend working with the LSA Global team to meet your professional development needs.

John Mastrorilli
FRDP Leader

Intuit

LSA helped change our entire culture around meetings, making them more effective and efficient, thus enabling us to concentrate on driving more business.

Terry Wassman
VP of Human Resources

I had been working with LSA for many years with my prior company. Currently, I’m with a company who hadn’t done much basic management skills training. After identifying and presenting a program recently, our managers are excited and talking in the halls about the great experience. LSA saves us time in delivering the right training for our needs.

Phyllis Moracco
HR Director

Evaluate your Performance

Toolkits

Toolkits

Download key published insights and tools from industry experts highlighting best practices in the areas of talent, strategy and culture.

More

Health Checks

Health Checks

Want to know how you stack up against leading organizations?  Receive a complimentary benchmarking analysis courtesy of an LSA Expert.

More

Whitepapers

Whitepapers

Get up to speed on timely solutions critical to your business. Published by LSA Experts based upon client feedback and key industry trends.

More

Methodology

Methodologies

First we identify the key metrics you want to improve. Then we assemble a dedicated team of elite experts who have successfully solved similar problems with similar clients.

More

Blogs

Stay up to do date with the latest information on how we help high growth companies align their culture and talent with strategy.

More

Case Studies

Client Case Studies

Real world consulting and training approaches from LSA projects, providing insights on how your company can outperform the competition.

More