Would You Like Your Team to Fully Commit to the Strategy?
Smart leaders know it is imperative to get their team to fully commit to the strategy. And our organizational alignment research backs them up. Strategy clarity accounts for 31% of the difference between high and low performing organizations in terms of revenue growth, profitability, customer loyalty, leadership effectiveness, and employee engagement.
Strategic Commitment Is Different Than Strategic Agreement
Getting your team to fully commit to the strategy is different than having your team agree with the strategic direction. For strategic commitment to occur, you need more than your executive team’s simple “okay.” You need your team to fully commit their hearts and their minds to the strategy by devoting their time, their energy, their resources, and perhaps most importantly, their influence.
Without strategic commitment, new strategies often falter in the face of change, cultural misalignment, and uncertain outcomes.
Seven Ways to Measure Strategic Commitment Levels
If you want your team to fully commit to the strategy, you need to talk with each leader to make sure that they:
Do Not Begin Strategy Execution Until You Have Strategic Commitment
If you sense hesitation or disagreement from anyone on the leadership team or from any key stakeholders, now is the time to uncover it – before one of your key players knowingly or unknowingly sabotages the effort. It may just be a matter of giving them time to adjust to the changing situation. Remember, change never comes easily, and you must realistically expect some resistance.
How to Bring Around Strategic Naysayers
If you encounter naysayers, you may need to try to bring them around with more than a persuasive discussion or compelling data. Try taking them on a journey of discovery. Let them experience the difference between doing things the old way and what it will feel and look like doing things according to the new strategic plan.
Three Examples of a Journey to Improve Strategic Commitment for Different Strategic Objectives
Then visit customers who have bought solutions. What is the difference between the buyers, the relationships, the perceived value, and the compelling buyer event that triggered the purchase? Visit other companies outside of your industry that have already used solution selling training to transitioned to selling solutions.
What can you learn from them? What changes in behavior are required to market and sell the new way? What are the risks to selling the old way? Give your team opportunities to experience, at the customer level, how business will be different and what it means for them and their teams.
It is easy to see how one interaction ends up with a frustrated customer and the other with a loyal customer. What does that mean for the business? What changes in behavior will result in more satisfying customer interactions?
Give your team opportunities to experience, at the customer level, how business results will be improved and discuss what it means for them and their teams.
Identify some real-life management scenarios that show the “before” and the “after.” Let employees experience the frustration of being managed poorly and the greater motivation of an employee who is managed well.
The Bottom Line
To help you team to fully commit to the strategy, you may need to take your team out of the board room and into the trenches. Ask hesitant leaders what specifically they would need to have happen to champion the new strategies. Then work with them, and their teams, to make it a reality.
To learn more about creating strategic commitment, download 5 Expert-Tips to Better Communicate Your Strategy
4 Keys to Keeping Talent Up to Date
Why Employees Change Their Mind
LSA custom designed a Management Development program that is absolutely “on target” for our technical managers. Their facilitator has done a superb job delivering the material in a way that is fast paced, highly interactive, and fun. She presents practical solutions to the people situations that our managers face every day. I regard LSA as an excellent partner that understands our business needs and a virtual member of our HR department.
Vice President Human Resources
LSA helped us design and deliver a blended learning solution for our leaders to help drive our growth plans in a way that aligned with our specific culture and values. LSA understood our business, had deep expertise in the content areas, tailored the programs to fit our specific needs, and delivered great results. They constantly strive to deliver business impact and align their solutions with our business initiates, culture, and performance management systems. I highly recommend them to anyone looking to take their leaders to the next level.”
Beth A. Taylor
Vice President of Human Resources
LSA exceeded all my expectations. We interviewed 7 potential training and consulting partners and selected LSA due to their expertise, flexibility, and breadth and depth of solutions. We were able to construct a management training course from the modules most appropriate to our needs, and are able to provide additional training from their well developed portfolio of experts. Our managers galvanized as a team throughout the session and are better prepared for the rigors of a competitive market.
We have been able to utilize LSA’s extensive network of top-notch resources to leverage our investment in employee development. The result has been the cost effective and highly efficient delivery of quality educational and management training programs.
Vice President, Human Resources
Hyperion has a commitment to lifelong learning. LSA helps us provide the right business sales training, management training programs, and leadership development programs at the right time to meet the needs of both individuals and departments. I especially appreciate their ability to listen to my needs and recommend the appropriate facilitators, solutions and content.
Senior Project Manager
For our go to training outsourcing partner, LSA provides exactly what we want. As always, they deliver outstanding work!
Director, Organizational Excellence & Development
The Next Generation Management Development courses have helped me communicate more effectively with my peers and teammates. By utilizing effective communication techniques such as clarifying and confirming, and asking open ended questions, I have been able to clarify and understand information in situations where I would have otherwise asked limited questions and made false assumptions.
Firmware Engineering Manager
I continue to be impressed by the level of leadership development and management expertise and quality of advice and facilitation that LSA has to offer. What a smart and client-centric group of great people who really know how to help leaders attract, engage, develop and retain top talent.
Director, HR Business Partner
We recently partnered with LSA Global to offer our Supervisors and Managers a customized two-day management training program. Everyone who attended said it was by far the best management training program they had ever attended. The content was rich and highly interactive. The case studies were relevant. Each participant walked away from the training much better equipped to lead their teams.
Director of Human Resources
We contacted LSA to help us with customized management development. LSA worked with me to identify a solution that would meet our exact needs. We decided to start at the top and ran the program for our executive team. It was such a great success that we hope to roll it out companywide. We look forward to a long-term partnership with LSA Global and their team of experts.
Barry L. Byrd, SPHR
Human Resources Manager
LSA has been a tremendous asset to my portfolio, both at my current company and my past company. As an HR leader, I am always looking for ways to find external resources that can provide a solution to our management training needs. LSA does that for me. Their solutions are presented in a much more leadership-oriented manner so as to be crisp, business relevant, and easy to apply right back on the job. I will continue to augment our programs using LSA solutions.
VP of Human Resources
The Managing Virtual Teams program was extremely valuable. Your consultant/ facilitator’s fundamental knowledge of Synopsys as a company provided an incredible base to build upon while tackling the complications of managing and working with globally distributed teams. My team walked away walked away with highly useful practices and tools. It was an excellent use of our time.
Vice President, Information Technology
LSA has become the gold standard in team building and management training at Genomic Health! I have a hard time finding facilitators that come close to their level of customization, expertise and experience.
Director of Human Resources
The LSA Global team was very receptive and flexible to our needs every step of the way. Their staff and facilitator demonstrated attention to detail, responsiveness, and professional courtesy. The participants were thrilled with the outcome and rated the communication skills workshop and the facilitator as ‘Excellent’. I’d highly recommend working with the LSA Global team to meet your professional development needs.
LSA’s customized Effective Presentation Skills program has helped me elevate my presentation skills to the next level. I now have a much greater self-awareness of my presentation skills and can leverage off of my strengths while working to improve upon other areas. I would definitely recommend this solution to anyone for whom business presentations are an integral part of their job.
Senior Marketing Manager
Download key published insights and tools from industry experts highlighting best practices in the areas of talent, strategy and culture.
Want to know how you stack up against leading organizations? Receive a complimentary benchmarking analysis courtesy of an LSA Expert.
Get up to speed on timely solutions critical to your business. Published by LSA Experts based upon client feedback and key industry trends.
First we identify the key metrics you want to improve. Then we assemble a dedicated team of elite experts who have successfully solved similar problems with similar clients.
Stay up to do date with the latest information on how we help high growth companies align their culture and talent with strategy.
Real world consulting and training approaches from LSA projects, providing insights on how your company can outperform the competition.