Powerful Corporate Culture: A Foundation for Accelerating Performance

powerful corporate culture

A Powerful Corporate Culture Can Propel a Strategy Forward
A powerful corporate culture may indeed be difficult to change but, if you want to boost business and people performance, it may be just what you need to do.  Corporate culture has been misconstrued recently to mean everything from being a “happy” or “fun” work environment to a great place to work. We define a strong corporate culture differently.

A Powerful Corporate Culture Defined
We believe culture drives the majority of behavior at an organization. Your workplace culture symbolizes the heartbeat of your company. It represents the set of norms, values, underlying assumptions and practices that guide workforce behavior and it is unique to every company.

More simply, culture is the way business gets done on a day-to-day basis.

A Powerful Corporate Culture Accounts for 40% of the Difference
Our organizational alignment research found that culture accounts for 40% of the difference between high and low performance in terms of revenues, profits, customers, leadership effectiveness and employee engagement.

Can a Workplace Culture Be Too Powerful?
The short answer is Yes!  The longer answer is it depends.  We measure culture on three levels.  For two of the three levels it is difficult to make the culture too powerful. For the other level, too strong of a culture can spell disaster.

1.  Cultural Health
Think of organizational health as the corporate values and behaviors that are consistently lived across an organization.  In general, organizations strive to be healthy, and people want to work in a healthy environment.

While it is difficult for an organization to be too healthy, a company must be healthy enough to set the stage for a strong corporate culture that drives high performance.

2.  Cultural Performance
The next ingredient of a strong corporate culture is your performance environment.  We believe that people change when their environment changes.  We also believe it is a leader’s job to create the circumstances to consistently get the most out of their people in a way that is aligned with the organization’s core values, behaviors and strategies.

At this level of culture, it is certainly possible for the culture to be “too powerful.”

In fact if you push for greater levels of performance without having commensurate levels of clarity, meaning and accountability, your performance pressure will most likely create decreased performance.  A leader applying the wrong amount of pressure in the wrong ways can render an entire organization ineffective.

Great leaders know when and where to apply performance pressure to get the most out of their people.

3.  Cultural Alignment
The third, and often the least effectively used, cultural level is the alignment of your culture with your strategy.  The goal is to design a purposeful culture that is 100% in line with moving your business forward.

Similar to cultural health, it is difficult to make this level too strong in terms of cultural alignment.

The Four Steps to Create a Powerful Corporate Culture that Is Aligned with Your Strategy

1.  Define the Desired Culture

  • Create a common and organization-specific definition of culture
  • Agree upon the current culture
  • Identify and most critical cultural beliefs needed to accomplish the strategy
  • Establish a set of communication tools that address how to think about doing the work, not just what work needs to be completed

2.  Assess the Current Culture

3.  Create a Plan to Close the Key Culture Gaps

  • Prepare people leaders to become culture ambassadors
  • Cascade and translate strategic goals and their level of cultural alignment
  • Address organizational health issues which may create road blocks
  • Create action plans to create alignment

4.  Close the Key Culture Gaps

  • Identify and prepare change agents
  • Establish accountability and alignment targets
  • Establish monthly tracking rate of change, people, operational, customer, and financial metrics
  • Create recognition and rewards for key work groups

If you want to learn more about the different levels of a powerful corporate culture, download 3 Levels of a High Performance Culture Strategy

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Duane Schroeder
Human Resource Manager

I’ve partnered with LSA Global at two companies now, and I consider them a valuable and trusted training and consulting resource. They recommended just the right solution to address our management development needs and have wonderful facilitators that match YuMe’s culture and style of our management team. I would highly recommend LSA Global to any company wanting to deliver quality learning solutions with a valuable learning and development partner.

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HR Director

In the Next Generation Management Development courses, I was trained with skills and tools that have made me and my team more productive, motivated, and successful at communicating with other departments.

 

Kevin Ashman
Firmware Engineering Supervisor

We partnered with LSA to pilot a customized behavioral interviewing program to help ensure that we continue to hire the best and brightest as we continue to rapidly scale. LSA’s ability to understand our business and our unique culture combined with their desire to ensure that the best practices framework truly fits our performance environment and is highly adopted by our people is a real blessing. Most other firms want to just ‘give you training.’ Not LSA, they are focused on helping me hit our hiring forecasts and attract A players.

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Director of Global Recruiting

AKQA

We contacted LSA to help us with customized management development. LSA worked with me to identify a solution that would meet our exact needs. We decided to start at the top and ran the program for our executive team. It was such a great success that we hope to roll it out companywide. We look forward to a long-term partnership with LSA Global and their team of experts.

Barry L. Byrd, SPHR
Human Resources Manager

The refreshing thing about LSA is that they focus on understanding our business situation and helping me succeed instead of selling a product. With over 150 experts, they are an invaluable resource that helps me deliver higher quality results faster. I recommend them to anyone looking to improve the performance of their workforce.

Stacie Rodgers
VP of Human Resources

Cutera

LSA’s approach and ability to bring the best resources to eBay has been a great asset. They really focus on helping us succeed in any way they can and are very flexible in meeting our management and talent needs.

Mike Normant
Learning & Development

ebay

Working with LSA Global has proven to be extremely valuable and worthwhile. LSA understands our business, has deep expertise in content areas, and tailors the programs to deliver great results. The facilitator was extremely knowledgeable about Working Globally with India and her energy and passion made the session interesting, fun, and enjoyable for all that attended. The participants walked away extremely pleased along with highly useful practices and tools. I would highly recommend LSA Global to any company that has partners or offices in India.

Glenn McGillivray
Human Resources Business Partner

Intuit

We recently contacted LSA Global to assist us with a unique training request. We gave LSA a very short deadline and LSA custom designed a training program to meet our exact requirements within the limited time allotted to them. We found their facilitator to be well versed in the subject matter and very credible; the design provided practical and valuable information to our team of managers. I highly recommend LSA Global, particularly in the area of management training.

Julaine K. Souza
Senior Vice President

We recently partnered with LSA Global to offer our Supervisors and Managers a customized two-day management training program. Everyone who attended said it was by far the best management training program they had ever attended. The content was rich and highly interactive. The case studies were relevant. Each participant walked away from the training much better equipped to lead their teams.

Jeff Coon
Director of Human Resources

Harmonic has worked with LSA for over 8 years. We have found their partnership extremely beneficial. We recently implemented a Management Development Program that was designed and customized to support our company’s strategic initiative of hiring, building, and retaining key intellectual property and human talent. We worked closely with LSA to target and implement the right solutions with the greatest impact. I would recommend LSA to any company that’s looking for a trusted training and development partner.

Janice Passarello
Director of Human Resources

The Managing Virtual Teams program was extremely valuable. Your consultant/ facilitator’s fundamental knowledge of Synopsys as a company provided an incredible base to build upon while tackling the complications of managing and working with globally distributed teams. My team walked away walked away with highly useful practices and tools. It was an excellent use of our time.

Debra Martucci
Vice President, Information Technology

LSA helped to meet the needs of my teams within a very narrow timeframe. My team walked away with highly useful management tools and practices. LSA saved us time in delivering the right solution for our specific needs.

Sandeep Kumar
Director, Software Engineering, EPG

We signed up with LSA early on–as their 22nd Member! Since then, our organization’s learning needs have increased and decreased and increased again with the changing times. The beauty of the LSA business model is its flexibility…when we needed to supplement our own internal resources, we used LSA services knowing that we could depend on the outstanding quality of the leadership development and management training programs they provide.

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HR Manager

LSA exceeded all my expectations. We interviewed 7 potential training and consulting partners and selected LSA due to their expertise, flexibility, and breadth and depth of solutions. We were able to construct a management training course from the modules most appropriate to our needs, and are able to provide additional training from their well developed portfolio of experts. Our managers galvanized as a team throughout the session and are better prepared for the rigors of a competitive market.

Mitch Mandich
CEO

Edify

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