Are Differing Views Harmful to Building a Strong Corporate Culture?

rowing in different directions does not build a strong corporate culture

A Strong Corporate Culture Creates More Value to Stakeholders
The global consulting firm Watson Wyatt found that culturally aligned organizations return almost 300% more value to stakeholders. We have found strong corporate cultures can be a competitive advantage.

A Strong Corporate Culture Creates Faster Revenue Growth, Higher Profitability and Greater Employee Engagement
Our own organizational alignment research at over 400 companies across eight industries found cultural factors account for 40% of the difference between high and low performing companies. What factors did we consider as we defined high vs. low performance? We looked at:

  • revenue
  • customer satisfaction
  • customer retention
  • profitability
  • leadership effectiveness
  • employee engagement

A strong workplace culture can indeed make a significant difference.

Defining a Strong Corporate Culture
For the sake of this article, let’s define a strong corporate culture simply as the way work truly gets done in an organization on a day-to-day basis.

Who is Really in Charge of Defining the Culture at Work?  HR?  Leadership?  Employees?

  • Is it HR who implements policy?
  • Is it leadership and management who set the rules?
  • Or is it the employees who live and breathe the company culture daily?

Views on Cultural Ownership Vary
When we ask clients,

  • HR often claims they are in charge
  • Managers typically feel the executive team is responsible for cultural norms
  • Employees (especially millennials) think the own the definition and embodiment of a strong corporate culture.

Not only do different stakeholders believe they are in charge of defining a strong corporate culture, but HR, Management and Employees often define culture differently.

First, Get Aligned
Without organizational alignment on the kind of culture you are striving for and who will shape it, you may be pulling in opposite directions and never reach the goal of a strong corporate culture that enhances your employee experience and drives profitable revenue growth.

What most company employees, management and line staff alike, can agree on is that organizational culture matters. It is a proven indicator of employee engagement, client retention and financial business success.

Second, Actively Involve All Stakeholders
In our experience of over twenty years helping our clients define and create their unique culture, we maintain that all stakeholders should be actively involved in helping to shape the organizational culture that will best support current business and future growth. It is all about bringing the key stakeholders together to understand how the three levels of a high performing corporate culture:

  1. Cultural Health
  2. Cultural Performance
  3. Culture and Strategy Alignment

Third, Work Through the Disconnects
Part of the disconnect is that HR, Management and Employees often have a different view of what employees consider the most important attributes of a strong corporate culture.

Employees Want
In our Best Places to Work Employee Engagement Surveys, employees often rate:

  • Compensation
  • Mutual respect
  • Work-life balance

as three priority elements to creating a strong corporate culture.

HR Wants
HR typically rates employee benefits as a leading driver of creating a strong and healthy corporate culture.  Interestingly enough, employee benefits has had one of the lowest correlations to employee engagement in terms of employee advocacy, discretionary effort and intent to stay over the last decade across our survey respondents.

Leaders and Managers Want
Leaders and managers most often believe that leading by example based upon agreed-to company mission and values in addition to high levels of customer centricity matter most in terms of creating a strong and lasting company culture.

People Want to Be Treated Fairly
While all three stakeholders have valid points of view, more often than not employees care most about being treated fairly.  Employees want to work in a corporate culture where they are:

  • Respected and valued
  • Fairly compensated and able to take advantage of opportunities to grow
  • Confident in the integrity and capability of their leaders and each other
  • Clear about how they contribute to something meaningful
  • Empowered to have a voice in the company’s direction and to make decisions about how to best serve customers

The Bottom Line
The more agreement and clarity you can achieve around defining the company culture you desire and the talent that will work toward that culture, the stronger your company will be and the brighter your corporate future.  Work with all stakeholders to define a healthy, high performance and aligned culture to help your people and your business thrive.

To learn more about creating a strong corporate culture to help your business thrive, download The 3 “C’s” that Create High Performance Culture Whitepaper

Comments are closed.

I continue to be impressed by the level of leadership development and management expertise and quality of advice and facilitation that LSA has to offer. What a smart and client-centric group of great people who really know how to help leaders attract, engage, develop and retain top talent.

Tracy Esposito
Director, HR Business Partner

Thank you to LSA Global for their partnership and support in helping us to design and roll-out our valuable management development training program. I personally have partnered with LSA Global at four of my previous companies. It continues to be a delight working with LSA. We look forward to partnering with them at Blackhawk Networks for future training and consulting needs.

Suzanne Kinner
VP Human Resources

Blackhawk Network

LSA’s Employee Engagement Consulting and Survey work has provided critical visibility into: how well our people are holding up under the general economic environment, as well as, the specific challenges that face biotechnology companies in their efforts to discover and develop new medicines; their level of alignment and commitment to XOMA’s Vision and mission critical strategies; how leadership practices and management systems support an environment that engender commitment, and the specific actions that our leaders can take to improve on areas that are important to our people. I highly recommend LSA’s employee engagement solutions.

Chris Wells
Vice President, HR and IT

Working with LSA Global has proven to be extremely valuable and worthwhile. LSA understands our business, has deep expertise in content areas, and tailors the programs to deliver great results. The facilitator was extremely knowledgeable about Working Globally with India and her energy and passion made the session interesting, fun, and enjoyable for all that attended. The participants walked away extremely pleased along with highly useful practices and tools. I would highly recommend LSA Global to any company that has partners or offices in India.

Glenn McGillivray
Human Resources Business Partner

Intuit

SeaTel has found our partnership with LSA Global to be very valuable and beneficial. We turned to LSA to customize a supervisory/leadership solution to meet our needs. LSA delivered a customized top quality solution. I’d recommend LSA Global to any company looking for a best-in-class training and consulting partner.

Kortney Riddle
HR Manager

On behalf of Roche and my staff I would like to sincerely thank you for your help with this. The English as a Second Language (ESL) assessment and coaching that you provided for our team was a great success.

Cam Greig
Associate Director

Roche

The refreshing thing about LSA is that they focus on understanding our business situation and helping me succeed instead of selling a product. With over 150 experts, they are an invaluable resource that helps me deliver higher quality results faster. I recommend them to anyone looking to improve the performance of their workforce.

Stacie Rodgers
VP of Human Resources

Cutera

We contacted LSA to help us with customized management development. LSA worked with me to identify a solution that would meet our exact needs. We decided to start at the top and ran the program for our executive team. It was such a great success that we hope to roll it out companywide. We look forward to a long-term partnership with LSA Global and their team of experts.

Barry L. Byrd, SPHR
Human Resources Manager

Harmonic has worked with LSA for over 8 years. We have found their partnership extremely beneficial. We recently implemented a Management Development Program that was designed and customized to support our company’s strategic initiative of hiring, building, and retaining key intellectual property and human talent. We worked closely with LSA to target and implement the right solutions with the greatest impact. I would recommend LSA to any company that’s looking for a trusted training and development partner.

Janice Passarello
Director of Human Resources

LSA helped to meet the needs of my teams within a very narrow timeframe. My team walked away with highly useful management tools and practices. LSA saved us time in delivering the right solution for our specific needs.

Sandeep Kumar
Director, Software Engineering, EPG

LSA custom designed a Management Development program that is absolutely “on target” for our technical managers. Their facilitator has done a superb job delivering the material in a way that is fast paced, highly interactive, and fun. She presents practical solutions to the people situations that our managers face every day. I regard LSA as an excellent partner that understands our business needs and a virtual member of our HR department.

Judith Onton
Vice President Human Resources

For our go to training outsourcing partner, LSA provides exactly what we want. As always, they deliver outstanding work!

Elizabeth Siebert
Director, Organizational Excellence & Development

Intuit

Each program is preceded by an assessment of the participants. The course is then designed to fit the specific parameters and needs of the group. The highly interactive delivery is provided by recognized experts in their fields. On the spot coaching is provided during the program and each participant receives individual follow-up after the course. Courses can be delivered in-person or virtually. Given the nature of Cisco’s business and the way we operate, these remote workshops are a must for anyone who joins our company. Their work is eye opening. Great content and fantastic delivery.

Frank J. Kuypers
Business Development Manager

The LSA Global team was very receptive and flexible to our needs every step of the way. Their staff and facilitator demonstrated attention to detail, responsiveness, and professional courtesy. The participants were thrilled with the outcome and rated the communication skills workshop and the facilitator as ‘Excellent’. I’d highly recommend working with the LSA Global team to meet your professional development needs.

John Mastrorilli
FRDP Leader

Intuit

Hyperion has a commitment to lifelong learning. LSA helps us provide the right business sales training, management training programs, and leadership development programs at the right time to meet the needs of both individuals and departments. I especially appreciate their ability to listen to my needs and recommend the appropriate facilitators, solutions and content.

Sarah Parks
Senior Project Manager

Hyperion

Evaluate your Performance

Toolkits

Toolkits

Download key published insights and tools from industry experts highlighting best practices in the areas of talent, strategy and culture.

More

Health Checks

Health Checks

Want to know how you stack up against leading organizations?  Receive a complimentary benchmarking analysis courtesy of an LSA Expert.

More

Whitepapers

Whitepapers

Get up to speed on timely solutions critical to your business. Published by LSA Experts based upon client feedback and key industry trends.

More

Methodology

Methodologies

First we identify the key metrics you want to improve. Then we assemble a dedicated team of elite experts who have successfully solved similar problems with similar clients.

More

Blogs

Stay up to do date with the latest information on how we help high growth companies align their culture and talent with strategy.

More

Case Studies

Client Case Studies

Real world consulting and training approaches from LSA projects, providing insights on how your company can outperform the competition.

More