Sales Turnover and Performance: Telecommunications

Sales Turnover and Performance

Improving New Hire Performance
& Reducing Turnover at a Growing Telecommunications Company

Client Case Study

Sales Turnover and Performance: Telecommunications

Situation

This telecommunications company wanted to expand revenue through a new go-to-market sales strategy but was facing growing turnover for new sales hires.  Adding and retaining top sales talent to their sales force was paramount to their growth plans.

They basically had two kinds of employees: experienced sales reps who had “made it” and would stay, and new sales hires who would leave in the first three to twelve months.

The company wanted to:

  1. Reduce sales rep turnover
  2. Increase sales volume and revenue per unit

Complications

Approach

  1. Identify the Sales Skills that Matter Most
    Conducted a training needs assessment to agree upon the critical few money-making skills required to execute the sales strategy
  2. Design and Development
    Designed and delivered a highly customized consultative sales skills training program
  3. Reinforcement and Measurement
    Conducted a customized training measurement survey to track both sales skill adoption and proficiency in the areas of 12 agreed upon consultative selling skills, reinforcement activities and sales manager performance coaching.

Results

As sales skills were developed, performance improved and sales rep turnover dropped.  As a bonus, new hires using the new skills had higher margins.

  • 22% higher revenue per unit sold for new hires vs. experienced group
  • 68% decrease in turnover (from 82% to 26%) in six months
  • New hires out-performed all experienced reps in 25% of metropolitan areas

Sales Turnover and Performance: Telecommunications – Client Case Study

Related Information

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We originally engaged with LSA Global to help our subcontract administrators and buyers develop better negotiations skills. As manufacturers of satellites, we have many sole source companies to procure the required parts.

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In an effort to establish a solid foundation of consultative selling skills for our client-facing teams that can be built on over time, we engaged with LSA Global. By understanding our business and our markets, LSA Global was able to design and deliver the relevant sales skills, tools, and processes that have established the foundation for our future success.

We are extremely satisfied with our decision to work with LSA.  Thank you!.”

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This insight allowed LSA to deliver customized and impactful business sales training workshops which were adapted to reflect our specific business dynamics and provided our employees with the sales models and tools to leverage on every call with customers.

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LSA is an excellent sales and leadership outsource partner! They listen to our needs, are responsive, and work at a pace that keeps up with our rapid speed.

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Thank you!

Wendy Chinn
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LSA custom designed and delivered the best sales training session that I have ever attended.

They focused on our industry, our customers, and our competitors. The materials and facilitators were world class.

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I recommend them to any sales force looking to drive profitable revenue and beat the competition.

Carl Dickenson
Director of Sales

Cutera

LSA Global demonstrated excellent expertise in sales and sales leadership, spent the time required to make sure the objectives were clear, and showed flexibility in shaping and sustaining everything that they did.

They “MEDRADized” the session to meet our unique needs, looked beyond the obvious, and got the key points across in a way that made sense.  Thank you!

Doug Stantial
North America Sales Training Manager

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