Customer Presentation Skills Workshop

Redwood Shores, CA – LSA Global, the leading business consulting, coaching, and training firm that helps fast growth life science, technology, and service companies by powerfully aligning their culture and talent with strategy, today announced results for a customized Customer Presentation Skills Workshop as part of a sales strategy to highlight an updated unique value proposition for major sales accounts.

The customized training program focused on how to improve two key sales presentation areas:

1. What You Say
   Design clear, compelling, and client-centric content that is linked to customer priorities.
2. How You Say It
   Present and influence with confidence and credibility to different audiences.

The Customer Presentation Skills Workshop results were:

• 98.2% Job Relevance
• 96.7% Satisfaction
• 119.4% Knowledge Gain
• 98.2% Net Promoter Score

To meet aggressive growth targets, this fast-paced B2B enterprise sales technology team needed to get better at presenting enterprise-wide technology solutions to executive-level buyers (both technical and non-technical). Their current sales presentation skills were varied and approaches were too inconsistent to easily prepare for and deliver winning sales presentations across major accounts as a team.

The highly customized and experiential Customer Presentation Skills Workshop combined sales negotiation, solution selling skills and executive presentation skills in the following areas:

• Customer Analysis
  To customize their pitch and align their message, sales leaders and sales reps. learned how to uncover what their ideal target buyers cared most about before each sales presentation.
• Sales Presentation Content Planning
  Based upon their customer analysis, participants learned how to design their sales presentations for maximum customer impact and clarity.
• Sales Presentation Delivery Skills
  To increase influence and credibility, participants learned, practiced, and received 1×1 coaching on proven sales presentation best practice techniques such as:
  • Starting with impact, memorability, and clarity.
  • Actively listening and being authentic.
  • Maintaining eye contact and using facial expressions.
  • Adjusting volume, pace, and inflection.
  • Reading body language and adapting posture, gestures, and movement.
  • Incorporating interactivity, humor, visuals, metrics, success stories, analogies, anecdotes, and stories.
• Handling Tough Situations While Presenting
  Participants learned how to prepare for and handle tough audience members, answer tough questions with grace, and professionally push back through listening, acknowledgement, and honesty in a way that resonates with buyers.

About LSA Global
Founded in 1995, LSA Global is the leading performance consulting, coaching, and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned.