Culture Defined and the Corporate Culture Questions to Get Aligned
The Cambridge English Dictionary defines culture as “the way of life” of a particular group of people at a particular time. As such, it includes the group’s attitudes, behaviors, and opinions — in short, their general customs and beliefs. Applied to the corporate world, workplace culture encompasses what it feels like to work there, how decisions are made, how employees are valued, and what actions are encouraged and rewarded.
Why Organizational Culture Matters
We have assessed organizational culture for decades, and our organizational alignment research found that organizational cultural accounts for 40% of the difference between high and low performing companies in terms of revenue growth, profitability, customer loyalty, leadership effectiveness, and employee engagement. A recent Harvard Business School research report found that an effective culture can account for up to half of the differential in performance between organizations in the same business.
There is no doubt that organizational culture matters to people AND the business.
Key Corporate Culture Questions to Get Aligned
When it comes to shaping an organizational culture to best execute your people and business strategies, begin with these four fundamental corporate culture questions to get aligned:
The Bottom Line
Leaders know that how a company makes money (the WHAT — your strategy) impacts performance. High performing leaders know that the way that money gets made (THE HOW — your corporate culture) often has a bigger impact on performance. In fact, McKinsey found that companies that focus on both the WHAT and the HOW outperform their peers threefold.
To learn more about if your culture is aligned with your strategy, download A Purposeful and Aligned Organizational Culture – Your DNA for Success
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