Clarify & Communicate

The critical few strategic moves that will make
the biggest impact.

“Having tripled in size and recently merged, LSA helped our executive team to increase our level of strategic alignment, solidify our new direction and push our agency forward. As we look to rapidly scale, the clear and actionable critical few strategic moves combined with how we differentiate ourselves to our top accounts and target clients has really set us on a great path to success. This is exactly what we needed to get to the next level.”

Matt Britton | CEO | MRY, a Publicis Groupe Company

“LSA Global rocks! Thank you for helping our executive team create a clear and powerful strategic direction. From a sales growth perspective, I am really energized about the outcome and grateful for what I have learned throughout the process.”

Stacey Wong | Director of Sales | Servicon Systems

It is difficult for executives, sales leaders and followers to succeed without a clear and meaningful direction.

Yet many high-growth executive and sales teams find themselves moving too quickly to create and clearly articulate a solid corporate, business unit, team or sales strategy. Some say they do not have the time. Others think their strategy is already clear.  But when you ask employees at all levels, organizational ambiguity reigns.

Unfortunately the lack of strategic clarity not only hampers short-term performance but also long-term organizational health.  Effective strategies provide crystal clear reasoning why the company, function or team does what it does and how specific actions should lead to superior performance.

Conversely with an unclear corporate, business unit, team or sales strategy, choices, priorities and trade-offs become blurred for employees. Even those organizations or teams that think they have a strategy to get them where they want to go may have just enough direction or operational planning to stay in the game…but not to win it.

To succeed, leaders must be crystal clear on goals (where the organization is headed) and strategies (how it is going to get there). A good strategy guides the undertakings of the organization, provides rationales for resource allocation, and sharpens decision-making at every level.

A bad strategy creates ambiguity and opens the door to politics, bad choices, and lower performance.  When faced with these negative pressures, many leaders look to reorganize because the changes are visible, quick and concrete.  Our alignment research shows that this is a mistake.

Far more important to successful strategic execution is to ensure that leaders are responsive to market changes, company decisions demonstrate a healthy balance of short and long term focus, and information flow across the organization is timely.

To effectively move from strategy creation to implementation, start by making sure your strategy is clear, believable and implementable enough to gain commitment from your key stakeholders.  You will know that you are headed in the right direction in terms of clarity when your corporate, business unit or team strategy is:

  • Clear: Conveyed and understood on one page (see Strategy Map example)
  • Relevant: Used to guide your leadership team and their direct reports in making day-to-day operating decisions
  • Compelling: Not derailed or steamrolled in times of crisis
  • Agile: Constructively and openly discussed, refined, measured, and evolved
  • Executed: Implemented consistently across the company
  • Meaningful: A source of motivation and focus for your employees (some clients like Graphic Illustration)

You will know that you are headed in the right direction in terms of clarity when your sales strategy outlines:

  • Target Clients: Your ideal target client where you should win the majority of the time
  • Differentiation: What differentiates you from the competition in the eyes of your target clients in a way that drives premium pricing, increases qualified lead generation and improves customer retention
  • Success Metrics: How sales success and failure will be measured at the corporate, team and individual levels
  • Sales Processes: The critical few sales processes that matter most in terms of meeting your sales targets and executing your sales strategy
  • Sales Barriers: The top 10 barriers to sale success over the next 12 to 36 months
  • Action Plan: An action plan to execute your sales strategy and overcome the key barriers

Until then, you have some work to do. Please contact us if you want to take the first step toward strategic clarity.

Related Information

How to Succeed

To succeed, executives must be crystal clear on goals (where the organization is headed) and strategies (how it is going to get there).  A good strategy guides the undertakings of the organization, provides rationales for resource allocation, and sharpens decision-making at every level.

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LSA’s executive coach based his approach on understanding our business circumstances and strategy, as well as our leadership aspirations. The customized coaching covered all aspects of leadership; it was not simply a touchy-feely endeavor. In fact, the focus on clear business outcomes and real life circumstances challenged me to develop my thinking and actions related to leading the business.”

Janet Pagano
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You have become our premier change leadership strategic partner. Your expertise in the human side of change is unparalleled and enabled our company to successfully implement our ERP Solution.

Ted Ramlet
CIO & SVP

McKesson

The action-learning leadership project has been very beneficial to me, our leadership team, and the entire organization. The balance of development and results has been excellent. We have made huge progress, and I was also able to identify 2-3 high potentials while having the extra benefit of people stepping up to carry strategic projects forward. The Staff is very appreciative and has become very comfortable with both the program and the process. It is still going better than anticipated, and I have been very pleased.

Heather Feltman
President & CEO

LSS

Thank you for a great leadership development session today. The facilitator was brilliant, and we really enjoyed his style and personality. The sales team got a lot out of it (as did I). I believe it will help us create an even higher performance environment by ensuring we have a common understanding of our environmental structure and are all working towards the same goals.

Simon Jefferson
Managing Director

AKQA

We got great value from the executive strategy session.  We would not hesitate to use LSA again with our Executive Leadership Team.

Natalie McCullough
Chief Marketing & Strategy Officer

Service Source

Great job in designing the Mergers and Acquisition strategy session for our global team. The executive presentation and information was excellent. I gained additional insight on the importance of the role of HR in Mergers and Acquisitions.

Gloria Veon
Senior Vice President, Human Resources

Fujitsu

We selected LSA Global over 5 other companies to help some key executives improve their overall communication and executive presentation capabilities. Feedback has been great. Everyone had a great experience and many of them are feeding some of the lessons into their teams. I highly recommend LSA to any executive team looking to better organize and more effectively deliver key messages to C-Level individuals.

Todd Power
Office of the CEO

logo_SAP-gray

LSA has a very unique and powerful methodology regarding learning and learning strategy. LSA’s ability to overcome skepticism, obtain executive support, and create an aligned learning strategy that provides measurable business impact is second to none. They partner with you to understand your goals, flex to your needs, and solve your problems – all within your budget. They certainly help make my job easier and are a pleasure to work with. I highly recommend LSA to anyone trying to connect the dots between strategy, skills, knowledge, and results.

Noelle Van Vlierbergen
Human Resources Director

AKQA

Having tripled in size and recently merged, LSA helped our executive team to increase our level of strategic alignment, solidify our new direction and push our agency forward. As we look to rapidly scale, the clear and actionable critical few strategic moves combined with how we differentiate ourselves to our top accounts and target clients has really set us on a great path to success. This is exactly what we needed to get to the next level.

Matt Britton
CEO

mry-logo-white

We recently hired LSA to help us take our client delivery methodology to the next level as we continue to grow and help our clients succeed. The custom strategy and design session exceeded my expectations. They really understood our business and turned around the project within a tight timeframe. LSA’s consultants were the best I have seen for this type of project. LSA’s ability to get a group of 20+ executives from around the globe on the same page, push their thinking to new heights, and ensure an executable plan was excellent. I would recommend LSA to anyone looking to take their plans and execution to the next level.

Rob Sturgeon
EVP Client Delivery

Service Source

LSA was very thorough during all phases of our customer service strategy process: the pre-meeting, the meeting and post-meeting. Their time spent with management and our employees went very well. LSA’s write-up of what was said was very insightful. Their suggestions for the future were also very valuable. I can’t think of any phase of the process that wasn’t first class.

John Lynch
CEO & President

ESCI

As a Training Outsourcing Partner, LSA consistently saves me time and money by designing the right solutions and quickly bringing us the best experts to solve key business problems in a way that works for our unique culture. Their methodology and resources are fantastic and allow us to deploy better solutions faster. I highly recommend them to anyone looking to raise the talent bar with a true strategic partner.

Tim Bonnet
Director of Training and Organizational Development

Dimension Data

This was an extremely effective executive strategy session that helped our executive team efficiently navigate through our core objectives. It was exactly what we needed, and the approach was practical and valuable for our specific business and market. I would recommend LSA to anyone looking to push their strategic planning to the next level.

Blake Krikorian
CEO

Logo - Gray - Sling Media

We consider LSA our true business partner in the areas of Learning and Organizational Development. From Strategic Planning to Presentation Skills and Management Training, they continue to provide excellent value and extremely high quality solutions – not just one time events. I recommend them to anyone looking to drive true business results.

Michelle A. Mitchell
Vice President, Worldwide Human Resources

RiverStone-large-gray

I’m not sure if I’ve run across a company that can match the depth and quality of LSA’s consultants and facilitators. I highly recommend LSA to anyone seeking a strategic training outsourcing and consulting partner to improve performance.

Jeff Coon
VP Human Resources

Exelixis

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