Bridging the Gap Between Strategy and Execution: How Leaders Translate Strategies into Actions
A familiar scenario often highlights why the ability to translate strategy into action is so difficult. Executives gather at a strategy retreat, invest significant time crafting a thoughtful, ambitious strategy, and return to share it with their management team. Then, just as the plan is poised to take root, leadership disengages. The responsibility for strategy execution falls squarely on employees.
This is where the fatal disconnect emerges. According to Fortune magazine, 70–90% of corporate strategies fail to achieve their objectives — largely because organizations struggle to follow through on implementation. Our own research on organizational alignment reinforces this gap: employees perceive strategic plans to be roughly half as clear as leadership believes them to be.
So what goes wrong?
It isn’t the strategy itself; it’s the breakdown in translating vision into actionable steps, assigning accountability, and maintaining ongoing engagement. Without clear strategy communication, structured follow-up, and alignment across all levels of the organization, even the most brilliant strategy can become a paper exercise rather than a driver of results.
Strategy Should Be a Team Sport
The core issue is that executives often fail to actively involve employees in shaping and understanding strategy. When the workforce is left on the sidelines, they struggle to grasp the goals, buy in, or commit fully to the organization’s direction. The consequences are clear:
Effective strategy is not a solo effort — it’s a team sport. Leaders who fail to engage those responsible for execution overlook the most critical factor in achieving results: strategy only succeeds when it is understood, owned, and carried out collaboratively across the organization.
The Essential Link
Leaders must recognize that even the most thoughtful plans are prone to failure if developed in isolation. Strategy cannot simply be handed down from the top — it must be co-created with the people responsible for bringing it to life. By involving employees in shaping the strategy and clearly connecting it to day-to-day practices, organizations bridge the gap between vision and execution, turning plans into actionable, widely understood, and fully owned initiatives.
To translate strategies into actions, make sure that you:
The Bottom Line
The organizations that consistently achieve their strategic goals are those that engage employees at multiple levels in shaping the plan. Involving the workforce early and meaningfully not only clarifies priorities but also secures the commitment, engagement, and effort needed to turn strategy into results.
To learn more about how to ensure you are ready to translate strategies into actions, download 7 Proven Ways to Stress Test Your Strategy

Tristam Brown is an executive business consultant and organizational development expert with more than three decades of experience helping organizations accelerate performance, build high-impact teams, and turn strategy into execution. As CEO of LSA Global, he works with leaders to get and stay aligned™ through research-backed strategy, culture, and talent solutions that produce measurable, business-critical results. See full bio.
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