Strategy Communication to Employees
What good is a strategy — even a well-designed one — if employees don’t understand it? If you’re finding that your employees are slow, reluctant or confused on how to implement your strategy, it is likely that your strategy communication to employees is lacking.
To get the workforce fully behind a corporate strategy, you need to be able to persuade employees of the genuine need for the plan, its importance, its purpose, and its relevance to their day-to-day jobs. In other words, they need to “get it”.
Tips on Strategy Communication to Employees
Here are tips on strategy communication approaches that are designed to reach all employees and encourage the behaviors that promote the strategy and improve the outcome.
You can’t expect employees to “get it” right away. Slow down, couch the strategy in simple, straightforward language and deliver the context and the message in person.
The less you employ a top-down approach and the more you rely on direct communication and open discussions, the better the understanding and the better the buy-in.
Why are you in business? Why should employees care about the organization and about the job they do?
When employees understand why what they do matters, they report being more motivated and dedicated to executing the strategy.
In addition, make the messages and the behaviors they promote an integral part of your employee development and performance management. Go out of your way to recognize those individuals and teams whose behaviors and outcomes support the strategy.
Make sure employees buy into the plans for success and are empowered and supported to define what strategy execution will look like in their day-to-day activities. More than just backing the plan, they need to define ways to implement and measure the execution of the strategy at their own level.
The Bottom Line
Craft a workable strategy, yes. But don’t stop there. Be sure your strategy is well understood and actively supported by your workforce. Otherwise your plan is dead in the water.
To learn more about better strategy communication to employees, download 5 Expert Tips to Better Communicate Your Strategy
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