LSA Global Delivers Sales Leadership Program for Executives at Global High Tech Company

Redwood Shores, CA – LSA Global, the leading business consulting, coaching, and training firm that helps fast growth life science, technology, and service companies by powerfully aligning their culture and talent with strategy, today announced results for a customized sales leadership program for sales executives at global high tech Company.

The advanced Sales Management and Leadership results were:

• 97% Job Relevance
• 98% Satisfaction
• 115% Knowledge Gain
• 91.0% Net Promoter Score

Customized Sales Leadership Program for High Tech Executives Delivers 115% Knowledge Gain

As our client shifted from selling standalone hardware products to delivering an integrated portfolio of SaaS solutions, they recognized that sales leadership had to evolve as well. Beyond strengthening the capabilities of individual sellers with targeted business sales training, they wanted sales leaders and managers to become catalysts for higher sales performance by:

• Leading strategically.
• Coaching consistently.
• Managing for sustained results.

The customized sales leadership program was designed to complement existing sales enablement initiatives by equipping leaders with the mindset, skills, and tools required to accelerate change, improve execution, and build high-performing sales teams.

Workshop Overview
Research and sales leadership simulation assessment data consistently show that effective sales leaders are among the strongest predictors of sustained sales performance.

High-performing sales organizations understand that improving sales results requires much more than incentive plans, sales methodologies, or monthly performance reports. Lasting behavior change occurs when sales leaders:

• Provide clear direction.
• Reinforce expectations.
• Coach consistently.
• Develop their people over time.

This proven sales leadership program equips sales leaders and managers with a practical leadership framework, proven sales coaching methodology, and actionable management tools to increase their effectiveness, expand their influence, and multiply the performance of their sales teams.

Target Audience
Designed for:

• Sales executives
• Sales leaders
• Sales managers
• Sales distribution partners with direct reports

The program is ideal for organizations seeking to improve sales leadership effectiveness while increasing coaching quality, accountability, engagement, and solution selling execution.

Learning Objectives
Sales managers and leaders learned how to:

• Differentiate and balance the three critical roles of every sales leader — leader, manager, and coach.
• Apply a four-dimensional framework for measuring and improving sales performance.
• Use a proven six-step sales coaching model to align expectations, improve execution, and increase results.
• Assess individual sales rep performance and prioritize the highest-impact competency gaps.
• Apply neuroscience-based techniques to overcome the four emotional barriers to change.
• Invest coaching time where it delivers the greatest business impact.
• Increase employee engagement through more effective sales leadership behaviors.
• Develop practical strategies to overcome resistance and sustain behavior change.

Ready to Strengthen Your Sales Leadership Team?
Discover how stronger sales leadership can improve coaching effectiveness, increase accountability, and accelerate sales performance.   Download How to Optimize Your Sales Force in the Face of Increased Performance Pressure

About LSA Global
Founded in 1995, LSA Global is a trusted performance consulting and training firm that helps high-growth technology, services, and life sciences companies turn strategy into measurable results. We partner with executive teams to build competitive advantage by aligning culture and talent with strategy — so individuals, teams, and organizations perform at their peak. Learn more about how organizational alignment drives performance.

by Tristam Brown: CEO

Tristam Brown is an executive business consultant and organizational development expert with more than three decades of experience helping organizations accelerate performance, build high-impact teams, and turn strategy into execution. As CEO of LSA Global, he works with leaders to get and stay aligned™ through research-backed strategy, culture, and talent solutions that produce measurable, business-critical results. See full bio.