Top B2B Sellers
How do top B2B sellers do it? Is there a secret sauce? As a consultative solution seller, you have been working hard and using all the sales tools available. You’re doing OK but want to do better.
Based upon data from our sales leadership simulation assessment, top solution sellers consistently do a few key things to win bigger deals.
Winning Bigger Deals
The fundamental answer to the success of top B2B sellers is not that they work harder; it’s that they work smarter. They consistently focus on the major strategic accounts and key sales and marketing activities that matter most. They have simplified their selling process so that they zero in on the key steps needed to help their clients to succeed and win the sale. They have narrowed their activities to five key drivers that advance each client interaction toward the goal of more certain, bigger deals.
Three Key Drivers to Bigger B2B Deals
Here is how to get full value from your customer conversations:
The Bottom Line
Top B2B sellers take a rather simplified approach to selling by focusing on what matters most to their customer and linking their solution to what matters most. They do not waste their time chasing the wrong customers for the wrong reasons. In a nutshell, they make it easier for customers to make complex B2B buying decisions.
To learn more about how top B2B sellers win bigger deals, download 30 Effective Sales Questions that Matter Most
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