What Is a Personal Leadership Brand?
A personal leadership brand is what you stand for as a leader. It differentiates you from other leaders according to your own unique value, and it allows others to know what to expect from you. It is your reputation, and it reflects your priorities, your values, and how you show up as a leader.
Your personal leadership brand is how others see you. Ideally, one of the first steps for new leaders is to clearly define what kind of leader they want to be, how they want to show up, and where they want to improve.
The good news is that experienced leaders and new managers have the power to develop and shape their personal leadership brand.
Does Your Personal Leadership Brand Matter?
Yes. What you stand for as a leader has enormous influence over how far you can go and in what direction. How people perceive you as a leader can strengthen or hinder your ability to succeed. Your reputation as a leader distinguishes you from others and communicates how you add value to the people and the business.
If your personal leadership brand is unclear or misaligned with your role, team norms, the company’s values, the business strategy, or the corporate culture, your impact and future career opportunities will be minimized. A strong personal leadership brand helps leaders focus on what matters most while achieving maximum value and impact.
Five Steps to Create an Effective Personal Leadership Brand
Creating a personal leadership brand is both about who you are and who you hope to become in the eyes of others. We know from our leadership simulation assessments that the key is authenticity, not just optics. Before you begin to define your personal leadership brand, you need to understand how others see you now. Here is how to start:
The Bottom Line
If you don’t define, live, and take ownership of your personal leadership brand, others will do it for you. If you want to maximize your career and your impact as a leader, be intentional about authentically creating and living your image as a leader.
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