Define the Culture You Want to Attract the Talent You Want

a giant powerful magnet pulls three business people toward it

Every organization has a culture…whether intentionally designed or not. Culture is the how things actually get accomplished in an organization. It is how people think and behave and work. And it includes the spoken or unspoken values and assumptions that drive such key employee practices as hiring, firing and promoting.

We have found in our organizational culture work with clients that “how things get done” matters a lot. It matters in terms of attracting, developing and engaging and retaining employees. But it matters most in terms of performance. Here is why aligning your corporate culture with your strategy should matter to you:

• A recent Harvard Business School study reported that an effective culture can account for up to half of the differential in performance between organizations in the same industry.

• And, to bolster this, our organizational alignment research shows that cultural factors account for almost 40% of the difference between high- and low-growth companies.

Your culture and your talent are so inextricably entwined that it’s a little bit like the question of which came first, the chicken or the egg. But the better defined your culture, the easier it will be to attract and retain the employees you want and who will fit in. Come up, if you can, with a characteristic that identifies your culture…like a brand that distinguishes your company and the way you like to work.

Here are some examples of corporations that have established a culture that is immediately recognizable both to current employees and prospective employees:

• Zappos is known for its so-called “happiness culture” described by founder and CEO Tony Hsieh in his book Delivering Happiness. He believes that happy employees deliver “wow” customer service and beget happy customers. Just looking at Zappos’ success, it is clear that his model aligns their corporate culture to their go-to-market strategy.

• Twitter’s employees love to come to work because they truly enjoy one another. Their team-oriented culture fosters an environment where employees are really charged up about working with each other and doing something they feel matters in the world.

• REI is the place for outdoor enthusiasts both as customers and as employees. REI employees completely subscribe to the values of their company as a place where quality outdoor equipment is sold with solid guarantees and where care for the environment is foremost.

• Adobe trusts its employees and this trust is shown in the way it assigns meaningful, challenging projects and then expects employees to handle the projects without over-supervision. Training and support are always available. The open culture promotes a positive culture where employees have a stake in helping the company grow.

When you can define and live your unique core values and corporate culture in a way that sets you apart from other companies, you have gone a long way toward winning the war for talent. It enables you to better and more efficiently attract employees who will be highly engaged and who will stick around for the long-term. The better you can explicitly model and communicate your distinctive attributes, the better able potential hires (and potential customers) will be to make wise choices…for their long-term benefit and yours.

Learn more about creating a high performing organizational culture.

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LSA Global’s consultant brought a fresh perspective to our behavioral based interviewing strategy for two key executive positions we needed to fill, and their consultant helped us develop questions that produced a much deeper understanding of candidates’ capabilities. I am confident that the two new executives joining our organization have the right skills to add significant value. Throughout the process LSA was also very responsive in dealing with short lead time requests.

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Kim Silva, CFO

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Business Development Manager

For our go to training outsourcing partner, LSA provides exactly what we want. As always, they deliver outstanding work!

Elizabeth Siebert
Director, Organizational Excellence & Development

Intuit

Working with LSA Global has proven to be extremely valuable and worthwhile. LSA understands our business, has deep expertise in content areas, and tailors the programs to deliver great results. The facilitator was extremely knowledgeable about Working Globally with India and her energy and passion made the session interesting, fun, and enjoyable for all that attended. The participants walked away extremely pleased along with highly useful practices and tools. I would highly recommend LSA Global to any company that has partners or offices in India.

Glenn McGillivray
Human Resources Business Partner

Intuit

VNUS Medical has been very pleased with the effective management development programs that LSA Global has delivered for us over the last four years. The programs have been universally facilitated by experienced and best in class instructors. The knowledge gained by our management team has been put into practice very quickly. VNUS is very happy to be working in partnership with LSA because they consistently deliver excellent programs that receive exceptional feedback from our management team.

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Director Human Resources

LSA exceeded all my expectations. We interviewed 7 potential training and consulting partners and selected LSA due to their expertise, flexibility, and breadth and depth of solutions. We were able to construct a management training course from the modules most appropriate to our needs, and are able to provide additional training from their well developed portfolio of experts. Our managers galvanized as a team throughout the session and are better prepared for the rigors of a competitive market.

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CEO

Edify

I have worked with other training companies and found it to be more of a seller/buyer relationship than one of matching the right expertise to our business issues. That’s what LSA does – ask the hard questions, listen, and understand our business needs. We receive the benefit of their expertise from assistance with personal development plans to enhancing team performance, to looking at enterprise-wide challenges. It’s all about helping our business succeed as we grow. Right now, LSA is providing great ideas, a fresh approach, and valuable guidance as we develop our management team and accelerate our client relationship management results.

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Our company engaged LSA to do a specialized “train the trainer” program, and the consultant’s performance outdid our exceptionally high standards for such a program. Very crucial to the success of this program was the work done upfront to discuss our needs and to interview key members of our organization so that the program specifically met our goals. Our facilitators continue to comment on the success of the program. Thanks also for the follow-up.

Frank Abbott
Chief Financial Officer

I consistently look to LSA Global when I need custom programs put together for my client groups. I can always count on LSA to do a thorough needs analysis and to put together spectacular programs that are well received. Their management development and performance management expertise and professionalism make them one of my top-rated learning and development partners.

Stephanie Webb
HR Program Manager

Rambus

LSA’s approach and ability to bring the best resources to eBay has been a great asset. They really focus on helping us succeed in any way they can and are very flexible in meeting our management and talent needs.

Mike Normant
Learning & Development

ebay

I am very impressed with the quality of work and talent. LSA did a great job of listening to my needs and providing the exact management training program expertise I needed to get the job done.

Don Pryor
Director, Business Planning & Analysis

LSA has become the gold standard in team building and management training at Genomic Health! I have a hard time finding facilitators that come close to their level of customization, expertise and experience.

Emily Couey
Director of Human Resources

Over the years, both at 3Com and now at Redback, I’ve found LSA Global to be a valuable resource. The recent compliance program that they delivered for Redback’s executive and management team was the right solution, of the highest of quality, and customized to our business and culture. I would highly recommend LSA to any company looking for top quality solutions.

Gina Fulton
Vice President of Human Resources

LSA’s customized Effective Presentation Skills program has helped me elevate my presentation skills to the next level. I now have a much greater self-awareness of my presentation skills and can leverage off of my strengths while working to improve upon other areas. I would definitely recommend this solution to anyone for whom business presentations are an integral part of their job.

Jim Elliott
Senior Marketing Manager

Samsung

I have worked with LSA Global at previous companies and welcomed the opportunity to bring them in to support my new organization. We worked closely with LSA to design a solution for our Client Partner Teams and Management Training on both coasts. LSA designed a customized solution for our business and organizational culture. LSA is a quality organization, one that I’d recommend to any company looking for a first class training and consulting partner that makes an impact.

Laurie Torres
Chief People Officer

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