Client Stories > Senior Team Alignment & Strategy Execution: Financial Services

Senior Team Alignment & Strategy Execution: Financial Services

Aligning Executives to Drive Development and Strategy at a Financial Services Firm

Client Case Study

Situation
This global real estate and financial services company with over $1B in annual revenues was formed by a merger of a North American firm and a European/Asian firm. The North American part of the firm had grown rapidly via five strategic acquisitions and went public.  The firm needed to improve its organic growth rate and operating systems to compete.

Complications

  • Integration: When we began working with the North American division, it was struggling to integrate its new businesses and capitalize on cross-business growth opportunities.
  • Silos: Senior leaders and their organizations operated almost wholly independently in silos which inhibited customer success.

Approach
The COO of the North American division recognized that major changes were necessary in the organization. He engaged us to gain alignment at the Senior Team level with the conviction that the rest of the organization could not get aligned and work effectively together until the senior leaders did the same.

During the company’s Senior Team Alignment Process, we helped the Senior Team become a more unified group, by:

  • Creating clear norms and values
  • Developing a consistent strategic view of the business and its future using a Strategic Business Framework to gain strategic alignment.
  • Examining what stood in the way of achieving the objectives described on the Framework.

After identifying the six most compelling challenges, the Senior Team selected a group of 48 high-performance, high-potential leaders in the business to study the issues and develop solutions. Working with us, the company then launched a custom Performance Leadership program to provide the cross-functional project teams with a structure and process to facilitate the successful completion of the project work

  • The teams worked for 100 days on their projects, aided by the support of a Senior Team sponsor and a coach.
  • Check-ins along the way ensured consistent feedback from members of the Senior Team as well as the other project teams.
  • The Performance Leadership programs concluded with each team proposing final recommendations and clear implementation plans to the Senior Team, followed by real-time yes/no decisions on each recommendation.

During the Performance Leadership program, each project team member had the opportunity to work on his/her leadership behaviors, receiving coaching and feedback from his sponsor, coach and other teammates. Each team member also had the chance to try new roles and learn about other parts of the business, in effect joining the Senior Team in the strategic decision-making process. And, of course, the projects themselves yielded tangible, bottom-line results for the company.

Results

  • $30m NPV: The “Corporate Solutions” team’s recommendations yielded the greatest results. All the business lines have increased their focus on prospective multi-service companies. One large client opportunity was a direct result of this focus.

    On an NPV basis, this win by itself was worth $30 million to the firm. In the first year, three additional assignments were won as a result of this project, generating $5 million in revenue and $1.5 million in profit in the first 12 months.

  • Decreased Average DSO by 25%: Based on the recommendations of the “Economic Profit” team, the company instituted strict rules relative to receivables. Within six months, the company’s receivables were reduced from 72 average days sales outstanding to 54 – resulting in reduced borrowing costs and interest savings of $700,000 annually.

    In addition, the company restructured contracts in order to receive reimbursed payroll up-front, saving the carrying charge that they had incurred in the past. For one large client alone, the company saved $200,000 annually in working capital costs.

  • Increased Profitability: The “Client Profitability” team’s recommendations focused on improving the profitability of clients. Key outcomes from this project included a new fee structure for low profit accounts and a re-prioritization of support for high profit accounts. These changes have resulted in increased client profitability and new business.
  • Fortune’s 100 Best Companies to Work For: The “Attract and Retain” team recommended changes that promise to increase employee satisfaction scores and reduce voluntary turnover over the next three years. The company saw improvements in both areas in the first 12 months of implementation.

    Via the team’s efforts, and after several years of sustained work on the initiative, the company also achieved its long-term objective: earning a spot in Fortune’s 100 Best Companies to Work For.

Related Information

The LSA customized Organizational Alignment Survey gave us a comprehensive view of how our employees experience our culture, talent and strategy.  Equally important, the survey and implementation process goes well beyond the typical engagement survey.  The systemic approach provided us with a great forum to discuss the strengths and opportunities in our organization, and then to quickly get focused on the key actions critical to executing our business and people strategies.

Mark Forrest
General Manager, FSM Division

Trimble

We selected LSA Global over 5 other companies to help our key executives improve their overall communication and executive presentation capabilities. LSA exceeded our expectations.  I highly recommend LSA to any executive team looking to better organize and more effectively deliver key executive-level messages when the stakes are high.

Todd Power
Office of the CEO

We consider LSA our true business partner in the areas of Learning and Organizational Development. From Strategic Facilitation and Planning to Presentation Skills and Management Training, they continue to provide excellent value and extremely high quality solutions that make an impact. I recommend them to anyone looking to drive true business results.

Michelle A. Mitchell
Vice President, Worldwide Human Resources

We recently hired LSA to help us take our client delivery methodology to the next level as we continue to grow and help our clients succeed. The custom strategy and design session exceeded our expectations. They really understood our business and delivered within tight time frames.  They were the best I have seen for this type of complex, visible, and strategic work. LSA’s ability to get a group of 20+ executives from around the globe on the same page, push their thinking to new heights, and ensure an executable plan was excellent. I would recommend LSA to anyone looking to take their strategy and strategic execution to the next level.

Rob Sturgeon
EVP Client Delivery

Service Source

LSA has a very unique and powerful methodology regarding learning. Their ability to overcome skepticism, obtain executive support, and create an aligned learning strategy that provides measurable business impact is second to none. They understand your goals, flex to your needs, and solve problems. They certainly help make my job easier and are a pleasure to work with. I highly recommend LSA to anyone trying to connect the dots between strategy, skills, knowledge, and results.

Noelle Van Vlierbergen
Human Resources Director

AKQA

Thank you for a great leadership development session today. The facilitator was brilliant. The team got a lot out of it (as did I). I believe it will help us create an even higher performance environment by ensuring we have a common understanding of how to create higher performance and work toward clear and common strategic goals.

Simon Jefferson
Managing Director

AKQA

LSA was very thorough during all phases of our customer service strategy process: the pre-meeting, the meeting and post-meeting. Their time spent with management and our employees went very well. LSA’s write-up of what was said was very insightful. Their suggestions for the future were also very valuable. I can’t think of any phase of the process that wasn’t first class.

John Lynch
CEO & President

ESCI

We got great value from the executive strategy session.  We would not hesitate to use LSA again with our Executive Leadership Team.

Natalie McCullough
Chief Marketing & Strategy Officer

Service Source

LSA’s executive coach based his approach on understanding our business circumstances and strategy, as well as our leadership aspirations. The customized coaching covered all aspects of leadership; it was not simply a touchy-feely endeavor. In fact, the focus on clear business outcomes and real life circumstances challenged me to develop my thinking and actions related to leading the business.”

Janet Pagano
Managing Director

Ovid

Having tripled in size and recently merged, LSA helped our executive team to increase our level of strategic alignment, to solidify our new direction, and to push our agency forward. As we look to rapidly scale, the clear, actionable, and critical few strategic moves combined with how we differentiate ourselves to our top accounts and target clients has really set us on a great path to success. This is exactly what we needed to get to the next level.

Matt Britton
CEO

This was an extremely effective executive strategy session that helped our executive leadership team efficiently navigate through our core strategic objectives. It was exactly what we needed.  The approach was practical and valuable for our specific business and market. I would recommend LSA to anyone looking to push their strategic planning and growth to the next level.

Blake Krikorian
CEO

Great job in designing the Mergers and Acquisition strategy session for our global leadership team. The session was excellent. I gained additional insight on the importance of the role of HR regarding strategy, culture, and people in Mergers and Acquisitions.

Gloria Veon
Senior Vice President, Human Resources

Fujitsu

You have become our premier change leadership strategic partner. Your expertise in the human side of change is unparalleled and enabled our company to successfully implement our ERP Solution under challenging and ever-changing circumstances.

Ted Ramlet
CIO & SVP

McKesson

As a high growth digital marketing agency with cutting edge talent, we hired LSA Global to help clarify our strategy and work with our executive leadership team to help implement strategic changes in a way that made sense for our unique culture. The work was so successful that we also hired them to coach our key leaders. LSA has been instrumental in helping us transition to a new leadership team and triple revenue. In this age of useless consultants, I highly recommend their practical and business-oriented approach to strategy, culture and talent.

David Bentley
General Manager

AKQA

The action-learning leadership project has been very beneficial to me, our leadership team, and the entire organization. The balance of development and results has been excellent. We have made huge progress, and I was also able to identify 2-3 high potentials while having the extra benefit of people stepping up to carry key strategic projects forward. The experience was better than anticipated.  I could not be more pleased.

Heather Feltman
President & CEO

LSS

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