Sales Onboarding & Turnover: Telecommunications

Improving Sales Speed to Productivity and Turnover for a Telecommunications Company

Client Case Study

Situation

During a period of rapid change, this telecommunications client wanted to increase sales while maintaining their existing customer base while simultaneously increasing average revenue per unit and reducing salesperson turnover.

 

Complications

  • Transactional Mindset: Sales team was totally product-focused and lacking the solution selling skills required to uncover a customer’s core business issues and recommend holistic solutions.
  • Speed to Productivity: Long ramp for new hires (5-7 months) with variable performance
  • Attrition: Unacceptably high new-hire turnover (89%)

Approach

After it was determined that the hiring process was not a root cause, the solution incorporated 4 key initiatives:

  1. Targeted Sales Manager and executive performance coaching sessions
  2. Implementation of customized solution selling training
  3. Execution of a 12-week follow through program for reinforcement

  4. Measurement of adoption and impact

Results
In three months:

  • 42% increase in average units sold per new rep
  • 12% increase in average units price per rep
  • 69% decrease in new hire turnover (from 89% to 28%)
  • 67% decrease in ramp time (from 6 months to 2 months)

Related Information

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HR Manager

LSA Global brought a fresh perspective to our behavioral based interviewing strategy for key executive positions that we needed to fill.  They helped us to develop questions that produced a much deeper understanding of candidates’ capabilities.

Throughout the process LSA was also very responsive in dealing with short lead time requests.  Thank you!

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Kim Silva, CFO

LSA has a very unique and powerful methodology regarding learning. Their ability to overcome skepticism, obtain executive support, and create an aligned learning strategy that provides measurable business impact is second to none.

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Noelle Van Vlierbergen
Human Resources Director

AKQA

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They deeply understand our business and our culture.   They do a great job on a wide range of customized training, consulting, and coaching solutions for us.

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Chris Wells
Vice President, HR and IT

We looked to LSA Global as a consulting partner to help us explore innovative and scholarly approaches to promote employee engagement and sustain the unique culture we’ve built over the last decade.  LSA helped us perpetuate coaching as a discipline across the organization by integrating our core values, goal setting, and performance management.

We appreciate LSA’s commitment to cutting-edge practices to help keep us a step ahead during this time of rapid change.

Rosalyn Chan
Vice President, Human Resources

Redwood Trust

I’m not sure if I’ve run across a company that can match the depth and quality of LSA’s consultants and facilitators.

I highly recommend LSA to anyone seeking a trusted training, coaching, and consulting partner to improve performance – at both a tactical and strategic level.

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VP Human Resources

Exelixis

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LSA understands our business, our strategic initiatives, and the needs of our customers.  They have been a real blessing for our L&D team.

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Director of HR

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Hyperion

The quality of LSA’s Leadership Training Programs and facilitators is always top notch. We recognize and appreciate the hard work LSA always goes through to align to our unique culture and meet our specific requirements. Thank you for regularly going above and beyond. Your support and dedication, both on the strategic and tactical side, have been outstanding!

Anna Meyer
Leadership Development

Intuit

LSA helped us to create the strategic clarity and alignment we needed for our team to thrive.

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VP Human Resources

Samsung

We have found LSA to be highly responsive to meeting our unique needs in learning and development. Their passion for high levels of business relevancy, customer satisfaction, and quality align very closely with our core values and talent management strategy.

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Director of Training and Organizational Development

Gilead

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Director of Training and Organizational Development

Dimension Data

We partnered with LSA to help custom design, deliver, and measure an advanced new employee on-boarding process. It was well thought out and bought into by sales leadership.

The combination of targeted sales tools, technology, coaching, performance plans, training, and reinforcement made all the difference.

The solution quantifiably improved new employee and hiring manager satisfaction and increased the speed to sales quota for new hires.

I would highly recommend LSA Global for any sales enablement team looking to increase the engagement and speed to productivity of their sales force. We are excited to implement the program globally as we continue to scale.

Rochana Golani
Director, Global Sales & Technical Field Enablement

LSA brought a very effective training strategy, design, and implementation approach to help us create a common language around our corporate training.

As a fast growing company with a geographically dispersed workforce, LSA’s expertise was invaluable to us in driving consistency, creating a sense of belonging for our employees, and developing a common language for everyone.

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CEO

Blue Canopy

LSA’s ability to assess needs and develop targeted  leadership training has been a critical resource for me to help our teams to perform at their peak. 

I love that LSA focuses on training that truly makes a meaningful impact on the people and the business.

Noelle VanVlierbergen
Sr. HR Business Partner

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