Sales Onboarding & Turnover: Telecommunications

Improving Sales Speed to Productivity and Turnover for a Telecommunications Company

Client Case Study

Situation

During a period of rapid change, this telecommunications client wanted to increase sales while maintaining their existing customer base while simultaneously increasing average revenue per unit and reducing salesperson turnover.

 

Complications

  • Transactional Mindset: Sales team was totally product-focused and lacking the solution selling skills required to uncover a customer’s core business issues and recommend holistic solutions.
  • Speed to Productivity: Long ramp for new hires (5-7 months) with variable performance
  • Attrition: Unacceptably high new-hire turnover (89%)

Approach

After it was determined that the hiring process was not a root cause, the solution incorporated 4 key initiatives:

  1. Targeted Sales Manager and executive performance coaching sessions
  2. Implementation of customized solution selling training
  3. Execution of a 12-week follow through program for reinforcement

  4. Measurement of adoption and impact

Results
In three months:

  • 42% increase in average units sold per new rep
  • 12% increase in average units price per rep
  • 69% decrease in new hire turnover (from 89% to 28%)
  • 67% decrease in ramp time (from 6 months to 2 months)

Related Information

The experiential New Employee Orientation was an incredible success for 2,500+ new hires over 4 years spread across the globe.

LSA partnered with us to create an innovative solution on very short notice and added a huge amount of value.

We could never have done it without their unmatched combination of expertise, professionalism, and creativity that aligned everything with our unique culture and growth strategy.

Even our executives and experienced hires were blown away!

Brenda Wagner
Founder and President

Proxicom

We have found LSA to be highly responsive to meeting our unique needs in learning and development. Their passion for high levels of business relevancy, customer satisfaction, and quality align very closely with our core values and talent management strategy.

Kudos to LSA Global.  They delivered exactly what I wanted under ever-changing conditions.

Laura McHugh
Director of Training and Organizational Development

Gilead

As a Training Outsourcing Partner, LSA consistently saves me time and money by understanding what matters to our strategy and what works in our unique culture.

Their practical and outcome-oriented methodology is fantastic and allows us to deploy better solutions faster.

I highly recommend them to anyone looking to raise the talent bar with a true strategic partner.

Tim Bonnet
Director of Training and Organizational Development

Dimension Data

We hired LSA Global to design and deliver a customized outdoor experiential new employee orientation program for our recent group of MBA new hires.

The program reinforced WIPRO core values, helped to build relationships with fellow associates, and enhanced the group’s ability to operate successfully in the global world.

I definitely recommend LSA for effective employee onboarding of top talent.

Vishu Venkat, PHR
Talent Acquisition

LSA Global has been a great partner in helping us move toward being “the leading developer of talent in the service performance management industry.”

I have engaged LSA to help develop best-in-class programs in the areas of: Executive On-boarding, Manager Training, Sales Training and Coaching, Employee Engagement, and Instructional Design.

They have consistently met or exceeded my (very) high expectations and are always responsive to my needs to increase performance, engagement, customer satisfaction, and sales growth.

Mike Normant
Senior Director, Training & Development

Service Source

The quality of LSA’s Leadership Training Programs and facilitators is always top notch. We recognize and appreciate the hard work LSA always goes through to align to our unique culture and meet our specific requirements. Thank you for regularly going above and beyond. Your support and dedication, both on the strategic and tactical side, have been outstanding!

Anna Meyer
Leadership Development

Intuit

LSA is an instrumental training outsourcing partner helping us to build leadership and management capacity while strategically investing in our people.

LSA’s flexibility, depth, and breadth of expertise allows us to deliver top quality solutions that are directly tied to key business plans and talent management strategies.

Their ability to custom design, deliver, and evaluate high impact Management Training Programs has been excellent. They are true business partners and a pleasure to work with.

Margaret M. Mader
Vice President, Human Resources

Hyperion

LSA’s action-learning leadership approach has been very beneficial to me, our leadership team, and the entire organization.

The balance of development and results has been excellent.

We have made huge progress, and I was also able to identify 2-3 high potentials while having the extra benefit of people stepping up to carry key strategic projects forward.

The experience was better than anticipated.  I could not be more pleased.

Heather Feltman
President & CEO

LSS

LSA asks the hard questions, listens, and understands both our business and talent needs.

We greatly benefit from their expertise ranging from assistance with personal development plans, to enhancing team performance, to enterprise-wide talent management challenges.

LSA provides great ideas, a fresh and practical approach, and valuable guidance on how to get the most from your talent.

Kristin Westland-Kaune
Director, Team Development

Having a training outsourcing partner like LSA to support our talent management needs has been a real blessing. In an emerging company where typically you can’t afford the infrastructure necessary to provide a full range of offerings, having an external partner like LSA has been a blessing.

They deeply understand our business and our culture.   They do a great job on a wide range of customized training, consulting, and coaching solutions for us.

For us, they are definitely better than having our own internal Training and Organizational Development function.  They always do what it takes to hit the mark.

Chris Wells
Vice President, HR and IT

LSA helped us to create the strategic clarity and alignment we needed for our team to thrive.

The practical, no-nonsense, and outcome-oriented approach really helped us all get on the same page and set us up to be a high performing leadership team to focus on what matters most.

Michael Carter
VP Human Resources

Samsung

Congratulations on your pro-activity in establishing this program and developing such an effective New Employee Orientation course.

Farhat Ali
President and Chief Executive Office

Fujitsu

We partnered with LSA Global to help us invest in our people. LSA custom designed an impactful management curriculum to help upskill our key managers and leaders.

We consider LSA to be our trusted learning and development partner and a valued extension of our team as we rapidly scale.  Thank you LSA!

Lisa Bruun
SVP Human Resources

Ellie Mae

LSA’s ability to assess needs and develop targeted  leadership training has been a critical resource for me to help our teams to perform at their peak. 

I love that LSA focuses on training that truly makes a meaningful impact on the people and the business.

Noelle VanVlierbergen
Sr. HR Business Partner

apple client logo LSA Global

What a personal and professional pleasure it has been to partner with LSA. They are truly a strategic partner.

LSA has delivered top notch management development programs and worked with key teams to build the targeted skills they need.

LSA understands our business, our strategic initiatives, and the needs of our customers.  They have been a real blessing for our L&D team.

Jeff Rangel
Director of HR

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