On-Boarding New Hire Engineers to Sales Teams: Technology

Helping newly hired engineers to add value faster at a global technology company

Client Case Study

Situation

This fast growing technology company was struggling to hire and on-board sales engineers to add value to the internal project team and the the client.

The client wanted to:

  • Decrease client and account manager complaints of application engineers not adding value, making mistakes, and losing sales
  • Increase amount of time that managers could spend on sales and more strategic issues
  • Increase cross-selling and up-selling opportunities.

Complications

Engineering, sales and account teams had low levels of trust and clients were beginning to suffer.

Approach

  • elearning to Establish a Baseline: Customized online pre-work ranged from 2 to 12 hours based upon experience level with ability to “test out” of sections
  • Learner-Led:  Case studies were self-generated for each session and therefore customized for and relevant to each participant
  • Action-Learning Based Design: Ensured managers and engineers interacted heavily which built trust and increased execution while using real clients as case studies
  • Coaching and Reinforcement: Built-in reinforcement and mentorships to create sustainability and accountability

Results

  • 95.7% satisfaction
  • 66% reduction in ramp time (from 9 months to 90 days)
  • Sales force chose to only use engineers who had participated in the new hire course and started requiring existing engineers go through the same process
  • Europe and Asia implemented the program after the positive results in the US

Related Information

The refreshing thing about LSA is that they focus on understanding our business situation and helping me succeed instead of selling stuff. Their experts are an invaluable resource that help me deliver higher quality results faster. I recommend them to anyone looking to improve the performance of their workforce.

Stacie Rodgers
VP of Human Resources

Cutera

We partnered with LSA to help custom design, deliver, and measure an advanced new employee on-boarding process. It well thought out and bought into by sales leadership. The combination of targeted sales tools, technology, coaching, performance plans, training, and reinforcement made all the difference.  The solution quantifiably improved new employee and hiring manager satisfaction and increased the speed to sales quota for new hires. I would highly recommend LSA Global for any sales enablement team looking to increase the engagement and speed to productivity of their sales force. We are excited to implement the program globally as we continue to scale.

Rochana Golani
Director, Global Field Readiness

LSA Global has been a great partner in helping us move toward being “the leading developer of talent in the service performance management industry.” I have engaged LSA to help develop best-in-class programs in the areas of: Executive On-boarding, Manager Training, Sales Training, Employee Engagement and Instructional Design. They have consistently met or exceeded my (very) high expectations and are always responsive to my needs.

Mike Normant
Senior Director, Training & Development

Service Source

LSA is an instrumental training outsourcing partner in helping us to build management capacity and strategically invest in our people. Their flexibility, depth, and breadth of expertise allows us to deliver top quality solutions that are directly tied to key business plans. Their ability to custom design, deliver, and evaluate our Management Curriculum has been excellent. They are true business partners and a pleasure to work with.

Margaret M. Mader
Vice President, Human Resources

Hyperion

The quality of LSA’s Leadership Training Programs and facilitators is always top notch. We recognize and appreciate the hard work LSA always goes through to align to our unique culture and meet our specific requirements. Thank you for regularly going above and beyond. Your support and dedication, both on the strategic and tactical side, have been outstanding!

Anna Meyer
Leadership Development

Intuit

We have had a very beneficial partnership with LSA. Their recent Leadership Development Program helped us to identify, develop, and retain top leaders. It was instrumental in helping take our company and our key people to the next level. I would recommend them to anyone looking to truly develop and retain top talent.

Steve Janowsky
Vice President of Operations

Proxicom

Having a training outsourcing partner like LSA to support our talent management needs has been a real blessing. In an emerging company where typically you can’t afford the infrastructure necessary to provide a full range of offerings to meet the changing needs of an organization, having an external partner who understands our business and our culture and offers everything from a wide range of open enrollment programs to customized organizational development consulting is almost as good (and in some cases better than) having your own internal Training and Organizational Development function.

Chris Wells
Vice President, HR and IT

The action-learning leadership project has been very beneficial to me, our leadership team, and the entire organization. The balance of development and results has been excellent. We have made huge progress, and I was also able to identify 2-3 high potentials while having the extra benefit of people stepping up to carry key strategic projects forward. The experience was better than anticipated.  I could not be more pleased.

Heather Feltman
President & CEO

LSS

We have worked with LSA Global for our learning and development needs and have always had great success. They helped us recently with customized Management Training Workshops and they were fantastic.  I highly recommend LSA to anyone that is attempting to help take their talent to the next level.

Mary Johnston
HR Manager, BU Radiology Informatics

LSA Global brought a fresh perspective to our behavioral based interviewing strategy for key executive positions that we needed to fill.  They helped us to develop questions that produced a much deeper understanding of candidates’ capabilities. Throughout the process LSA was also very responsive in dealing with short lead time requests.  Thank you!

SPO Partners & Co
Kim Silva, CFO

We partnered with LSA years ago.  Since then, our organization’s learning needs have increased, decreased, and increased again. The beauty of LSA’s business model is its flexibility and depth of their expertise.  When we need strategic or tactical outside help, we use LSA knowing that we can depend on outstanding quality advice and targeted solutions every time.

Margie Bunting
HR Manager

LSA brought a very effective training design and implementation approach to help us create a common language around our corporate training. As a fast growing company with a geographically dispersed workforce, their expertise in this area was invaluable to us in driving consistency, creating a sense of belonging for our employees, and developing a common language for all of us to use.

Binod Taterway
CEO

Blue Canopy

LSA asks the hard questions, listens, and understands our business needs. We receive the benefit of their expertise ranging from assistance with personal development plans to enhancing team performance, to looking at enterprise-wide challenges. LSA provides great ideas, a fresh approach, and valuable guidance on how to get the most from your talent.

Kristin Westland-Kaune
Director, Team Development

We turned to LSA Global to help take our behavioral interviewing process to the next level in terms of both efficiency and effectiveness. LSA quickly understood our unique culture and challenging requirements.  They immediately helped us to improve our ability to continue to hire top talent that fits our culture and talent management strategy as we rapidly scale.

Julie Pearl
Technical Program Manager

Google

What a personal and professional pleasure it has been to partner with LSA. They are truly a strategic partner. LSA has delivered top notch management development programs and worked with key teams to build targeted skills. They understand our business, our strategic initiatives, and the needs of our customers.  They have been a real blessing for our L&D team.

Jeff Rangel
Director of HR

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