Impact of Managers on the Transfer of Training
What is the true impact of managers on the transfer of training? While we have always believed that managers have a big impact on the transfer of training from the classroom to the job, our recent study of 121 professionals and their managers at a major North American financial services firm amplifies the impact of managers on the transfer of training.
Are your managers providing reinforcement coaching for your critical initiatives? It could make a 20% difference.
Our training measurement found that the Coached Group created 2x more new revenue over the same time period as the Control Group. Are your sales managers coaching their direct reports to help meet revenue targets? It could double your revenue.
Participants in the coached group said their manager “made a significant difference” (72%) compared to “a little difference” (33%) for the non-coached group. it worth a manager’s time to coach? Just ask those who benefit most.
The Bottom Line
Coaching and reinforcement form managers has a significant impact on skill adoption and performance. If you want employees to use new skills and improve their performance, make sure you involve your managers before, during and after your workshops in a way that makes sense. Otherwise, your training investment is most likely nothing more than wishful thinking.
To learn more about how to measure and improve the impact of your training initiatives, download Training Measurement Best Practices – 5 Practical Steps to Make it Happen
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