Are You Ignoring Corporate Culture?
All too many business leaders make the dangerous mistake of ignoring corporate culture because they think it’s:
All Four Assumptions About Culture Are Incorrect
The good news is that corporate culture:
Why Culture Matters To Business Performance
We define workplace culture as the way things get done in a business from day-to-day. Your culture reflects the norms of behavior within the organization.
So corporate culture is not just a squishy HR thing. It can have a “hard” impact on your business success. The bottom line for skeptical executives is that strong corporate cultures result in improved financial results.
How To Measure Culture
Before you consider trying to re-shape your organizational culture, you need to understand your current cultural and strategic realities. Only then can you effectively design a roadmap for corporate culture change. There are a variety of reliable organizational culture assessments that can help you make the seemingly intangible tangible. Do your research and find one that will suit your needs in terms of:
How To Change or Improve Culture
We agree that cultural change can be a challenge. But there are many business situations that demand it. While it is always easier to stick with the status quo than make a concerted effort to operate differently, at a minimum make sure you:
The Bottom Line
To be successfully implemented, strategies must go through people and culture. Underestimating or ignoring corporate culture is a big mistake. Avoid a culture crisis by getting ahead of leadership changes, mergers, acquisitions and shifts in strategy for a culture perspective. You will be happy you did.
To learn more about defining an aligned and high performing culture, download How to Build a Purposeful and Aligned Corporate Culture.
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Business Development Manager
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