Ignoring Corporate Culture Is a Big Mistake

Ignoring Corporate Culture A cartoon of a man "flying" and saying, "Once you've mastered this you can move on to something more challenging like changing corporate culture."

Are You Ignoring Corporate Culture?
All too many business leaders make the dangerous mistake of ignoring corporate culture because they think it’s:

  • Irrelevant to business performance
  • Unmeasurable
  • Too “soft”
  • Impossible to change anyway

All Four Assumptions About Culture Are Incorrect
The good news is that corporate culture:

  • Correlates to higher business performance
  • Can be measured
  • Is “hard” in terms of accountability and focus
  • Can be changed and shaped to align with your business and people strategies

Why Culture Matters To Business Performance
We define workplace culture as the way things get done in a business from day-to-day. Your culture reflects the norms of behavior within the organization.

  • If your culture is out of alignment with your business strategy, tensions develop, employees disengage, productivity suffers and, eventually, your bottom line will show the strain.
  • Our organizational alignment research at 410 companies across eight industries revealed that cultural factors account for 40% of the difference between high and low performing companies in terms of profitability, growth, employee engagement, customer satisfaction, and leadership effectiveness.

So corporate culture is not just a squishy HR thing. It can have a “hard” impact on your business success. The bottom line for skeptical executives is that strong corporate cultures result in improved financial results.

How To Measure Culture
Before you consider trying to re-shape your organizational culture, you need to understand your current cultural and strategic realities. Only then can you effectively design a roadmap for corporate culture change.  There are a variety of reliable organizational culture assessments that can help you make the seemingly intangible tangible.  Do your research and find one that will suit your needs in terms of:

  • Approach
  • Validity
  • Cost
  • Ease of implementation
  • Analysis

How To Change or Improve Culture
We agree that cultural change can be a challenge. But there are many business situations that demand it. While it is always easier to stick with the status quo than make a concerted effort to operate differently, at a minimum make sure you:

  1. Ensure the rationale for culture change is clear, compelling and urgent enough.
  2. Use a proven change model that takes you step-by-step through the process.
  3. Actively involve all key stakeholders and encourage robust and two-way questions and discussions.
  4. Monitor, recognize and celebrate desired behaviors and results.
  5. Create transparency and accountability.

The Bottom Line
To be successfully implemented, strategies must go through people and culture.  Underestimating or ignoring corporate culture is a big mistake.  Avoid a culture crisis by getting ahead of leadership changes, mergers, acquisitions and shifts in strategy for a culture perspective.  You will be happy you did.

To learn more about defining an aligned and high performing culture, download How to Build a Purposeful and Aligned Corporate Culture.

 

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Thank you to LSA Global for their partnership and support in helping us to design and roll-out our valuable management development training program. I personally have partnered with LSA Global at four of my previous companies. It continues to be a delight working with LSA. We look forward to partnering with them at Blackhawk Networks for future training and consulting needs.

Suzanne Kinner
VP Human Resources

Blackhawk Network

We have been able to utilize LSA’s extensive network of top-notch resources to leverage our investment in employee development. The result has been the cost effective and highly efficient delivery of quality educational and management training programs.

Steve Feller
Vice President, Human Resources

I’ve been associated with LSA for the last 8 years and have found them to be an extremely professional, well managed full service training organization. Since working with LSA, I’ve participated in a number of solutions ranging from Performance Management to Assertiveness Training – I’ve found that the quality of the resources is superior. They are well prepared and have definitely done a considerable amount of pre-work in order to customize our culture and business into the total learning experience – making it most beneficial for our employees.

Duane Schroeder
Human Resource Manager

In the Next Generation Management Development courses, I was trained with skills and tools that have made me and my team more productive, motivated, and successful at communicating with other departments.

 

Kevin Ashman
Firmware Engineering Supervisor

I’ve partnered with LSA Global at two companies now, and I consider them a valuable and trusted training and consulting resource. They recommended just the right solution to address our management development needs and have wonderful facilitators that match YuMe’s culture and style of our management team. I would highly recommend LSA Global to any company wanting to deliver quality learning solutions with a valuable learning and development partner.

Maya Paul
HR Director

We recently contacted LSA Global to assist us with a unique training request. We gave LSA a very short deadline and LSA custom designed a training program to meet our exact requirements within the limited time allotted to them. We found their facilitator to be well versed in the subject matter and very credible; the design provided practical and valuable information to our team of managers. I highly recommend LSA Global, particularly in the area of management training.

Julaine K. Souza
Senior Vice President

PalmSource has found our relationship with LSA extremely beneficial. We worked closely with LSA to customize the right Management Training Program solution to meet our unique business needs. LSA is a quality organization, one that I’d recommend to any company looking for a first class training and consulting partner.

Ken Boehm
Vice President of Human Resources

LSA exceeded all my expectations. We interviewed 7 potential training and consulting partners and selected LSA due to their expertise, flexibility, and breadth and depth of solutions. We were able to construct a management training course from the modules most appropriate to our needs, and are able to provide additional training from their well developed portfolio of experts. Our managers galvanized as a team throughout the session and are better prepared for the rigors of a competitive market.

Mitch Mandich
CEO

Edify

What a refreshing change from the half-baked psycho-babble you normally get from training and consulting organizations. LSA gives you the practical and results-oriented assistance you need to define and reach your goal.  They provide a results driven plan – not just a temporary fix. They are great to work with, and even more importantly, they “get it!”

David Fiano
Vice President Human Resources

We value our relationship with LSA Global. We came to LSA because we wanted to improve overall behavioral based interviewing capabilities of our managers to increase the probability of both hiring top talent and future leaders. LSA designed a highly customized solution for our business and culture. We are currently rolling out this solution to our leaders. I would highly recommend LSA Global as a top quality resource.

Rae Phillips
HR Project Manager - Training & Development, PHR

Over the years, both at 3Com and now at Redback, I’ve found LSA Global to be a valuable resource. The recent compliance program that they delivered for Redback’s executive and management team was the right solution, of the highest of quality, and customized to our business and culture. I would highly recommend LSA to any company looking for top quality solutions.

Gina Fulton
Vice President of Human Resources

We contacted LSA to help us with customized management development. LSA worked with me to identify a solution that would meet our exact needs. We decided to start at the top and ran the program for our executive team. It was such a great success that we hope to roll it out companywide. We look forward to a long-term partnership with LSA Global and their team of experts.

Barry L. Byrd, SPHR
Human Resources Manager

In my years working with LSA, it seems like I’ve had a personal consultant at my fingertips to help me identify just the right solution to satisfy our needs. The entire LSA team has become a trusted friend of Actel — assuring we provide state-of-the-art learning to meet our complex, high-tech business and people needs.

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Bob Ward
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LSA has become the gold standard in team building and management training at Genomic Health! I have a hard time finding facilitators that come close to their level of customization, expertise and experience.

Emily Couey
Director of Human Resources

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