How to Simplify Corporate Strategy for Success

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Is Your Strategy Being Executed Successfully Across the Company?
How to simplify corporate strategy?  This is a question we are getting asked by more and more leaders seeking to lift performance in an ever-changing competitive landscape.  Many leaders feel the frustration of their team not fully executing the previously agreed to plans.

Executives Are Disappointed in the Strategic Planning Process
McKinsey recently reported that only 45% of executives are satisfied with their strategic planning process and that only 23% felt that important strategic decisions were made during the strategic planning process itself.   Our take…Most leaders are convinced about the importance of a workable, clear and agreed-upon strategic direction for moving forward…but the majority seem bewildered about where to begin and how to create lasting buy-in and commitment.

How to Simplify Corporate Strategy for Success
Here is a simple strategy framework to help leaders learn how to simplify corporate strategy that can get you started and help you craft a working document that can clarify and guide your strategic actions into the future:

1.  Begin at the Beginning – Mission and Vision
The first step in teaching leaders how to simplify corporate strategy is to articulate your business purpose. What is your corporate vision and mission? What outcomes matter most to your organization?

Well written, your mission statement should outline your organization’s business and fundamental purpose. Done right, it should provide a true north for all stakeholders. Your vision statement should illuminate what you hope to become if you successfully achieve your mission and outline the business you will be in tomorrow. Done right, it can provide inspiration for your workforce to achieve more.

Here is Amazon’s vision statement as an example: “Our vision is to be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.”

2.  Add your Corporate Values
Too many companies spend too little time on developing meaningful and impactful corporate values. Do not be satisfied with universal and generic values that simply look good on the company web site. Instead, we believe you should be ruthlessly honest with the way you want your employees to fundamentally think and behave.

Identify the values that truly matter to your employees and enable the achievement of your strategy in a way that sets you apart. Remember that corporate values should give a common purpose to your team and provide behavioral boundaries to how that purpose should be achieved and how big and small decisions should be made.

At LSA, for instance, one of our core values is “to strive to build something special together.” This translates into us acting as co-owners with a sense of pride in what we build, going above and beyond and succeeding and sacrificing together.

3.  Be Clear about What Sets You Apart
Whether you call it a value proposition or a differentiation statement, leading companies are crystal clear about what sets them apart from the competition in the eyes of their target buyers. Done well, this creates a compelling brand promise that resonates with target clients in a way that you can proudly support and deliver upon.

Are you clear about what sets you apart from the pack?

4.  Identify Focus Areas
Strategic focus areas help break down and clarify how to get from where you are to where you want to be to achieve your mission and vision while living your corporate values. We have found that the best strategies have no more than four major areas of focus.  Hone your list to the critical few priorities that matter most in the next twelve to twenty four months.

5.  Create Clear and Compelling Goals
It doesn’t matter what you call the next stage of your strategic planning, it just matters that the objectives that fit under each focus area are clear, specific, relevant, measurable, actionable and just possible. Each goal should have a clear outcome and a direct link to a focus area. When it comes to strategic objectives, less is more; keep your list to three or less.

6.  Agree Upon Actions
This is where the rubber meets the road. These action steps need to drive directly toward the strategic objectives you have set. Each action should have an owner and the assignment of ownership should be transparent throughout the company. Without accountability, you are likely to fall far short of your overall goal.

The Bottom Line
Strategic clarity accounts for 31% of the difference between high and low performing organizations.  Strategic planning does not need to be an expensive or time consuming process.  Bring the right people together, Identify what matters most and commit to simplify corporate strategy for success.

If you would like to learn more about how to simplify corporate strategy, download 7 Ways to Stress Test Your Sales Strategy

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We consider LSA Global our outsourced learning and development partner. We worked closely with LSA to customize a management development program to meet our growing business needs. I would highly recommend LSA to any company wanting to deliver quality learning solutions.

Terri Wright-Scheer
Vice President Human Resources

LSA exceeded all my expectations. We interviewed 7 potential training and consulting partners and selected LSA due to their expertise, flexibility, and breadth and depth of solutions. We were able to construct a management training course from the modules most appropriate to our needs, and are able to provide additional training from their well developed portfolio of experts. Our managers galvanized as a team throughout the session and are better prepared for the rigors of a competitive market.

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CEO

Edify

The LSA Global team was very receptive and flexible to our needs every step of the way. Their staff and facilitator demonstrated attention to detail, responsiveness, and professional courtesy. The participants were thrilled with the outcome and rated the communication skills workshop and the facilitator as ‘Excellent’. I’d highly recommend working with the LSA Global team to meet your professional development needs.

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FRDP Leader

Intuit

On behalf of Roche and my staff I would like to sincerely thank you for your help with this. The English as a Second Language (ESL) assessment and coaching that you provided for our team was a great success.

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Associate Director

Roche

We recently contacted LSA Global to assist us with a unique training request. We gave LSA a very short deadline and LSA custom designed a training program to meet our exact requirements within the limited time allotted to them. We found their facilitator to be well versed in the subject matter and very credible; the design provided practical and valuable information to our team of managers. I highly recommend LSA Global, particularly in the area of management training.

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LSA helped us design and deliver a blended learning solution for our leaders to help drive our growth plans in a way that aligned with our specific culture and values. LSA understood our business, had deep expertise in the content areas, tailored the programs to fit our specific needs, and delivered great results. They constantly strive to deliver business impact and align their solutions with our business initiates, culture, and performance management systems. I highly recommend them to anyone looking to take their leaders to the next level.”

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Thoratec

PalmSource has found our relationship with LSA extremely beneficial. We worked closely with LSA to customize the right Management Training Program solution to meet our unique business needs. LSA is a quality organization, one that I’d recommend to any company looking for a first class training and consulting partner.

Ken Boehm
Vice President of Human Resources

The Managing Virtual Teams program was extremely valuable. Your consultant/ facilitator’s fundamental knowledge of Synopsys as a company provided an incredible base to build upon while tackling the complications of managing and working with globally distributed teams. My team walked away walked away with highly useful practices and tools. It was an excellent use of our time.

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Vice President, Information Technology

Each program is preceded by an assessment of the participants. The course is then designed to fit the specific parameters and needs of the group. The highly interactive delivery is provided by recognized experts in their fields. On the spot coaching is provided during the program and each participant receives individual follow-up after the course. Courses can be delivered in-person or virtually. Given the nature of Cisco’s business and the way we operate, these remote workshops are a must for anyone who joins our company. Their work is eye opening. Great content and fantastic delivery.

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Business Development Manager

LSA custom designed a Management Development program that is absolutely “on target” for our technical managers. Their facilitator has done a superb job delivering the material in a way that is fast paced, highly interactive, and fun. She presents practical solutions to the people situations that our managers face every day. I regard LSA as an excellent partner that understands our business needs and a virtual member of our HR department.

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Vice President Human Resources

Working with LSA Global has proven to be extremely valuable and worthwhile. LSA understands our business, has deep expertise in content areas, and tailors the programs to deliver great results. The facilitator was extremely knowledgeable about Working Globally with India and her energy and passion made the session interesting, fun, and enjoyable for all that attended. The participants walked away extremely pleased along with highly useful practices and tools. I would highly recommend LSA Global to any company that has partners or offices in India.

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Intuit

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Vice President, HR and IT

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Mike Normant
Learning & Development

ebay

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