How to Simplify Corporate Strategy for Success

A man looking about how to simplify corporate strategy

Is Your Strategy Being Executed Successfully Across the Company?
How to simplify corporate strategy?  This is a question we are getting asked by more and more leaders seeking to lift performance in an ever-changing competitive landscape.  Many leaders feel the frustration of their team not fully executing the previously agreed to plans.

Executives Are Disappointed in the Strategic Planning Process
McKinsey recently reported that only 45% of executives are satisfied with their strategic planning process and that only 23% felt that important strategic decisions were made during the strategic planning process itself.   Our take…Most leaders are convinced about the importance of a workable, clear and agreed-upon strategic direction for moving forward…but the majority seem bewildered about where to begin and how to create lasting buy-in and commitment.

How to Simplify Corporate Strategy for Success
Here is a simple strategy framework to help leaders learn how to simplify corporate strategy that can get you started and help you craft a working document that can clarify and guide your strategic actions into the future:

1.  Begin at the Beginning – Mission and Vision
The first step in teaching leaders how to simplify corporate strategy is to articulate your business purpose. What is your corporate vision and mission? What outcomes matter most to your organization?

Well written, your mission statement should outline your organization’s business and fundamental purpose. Done right, it should provide a true north for all stakeholders. Your vision statement should illuminate what you hope to become if you successfully achieve your mission and outline the business you will be in tomorrow. Done right, it can provide inspiration for your workforce to achieve more.

Here is Amazon’s vision statement as an example: “Our vision is to be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.”

2.  Add your Corporate Values
Too many companies spend too little time on developing meaningful and impactful corporate values. Do not be satisfied with universal and generic values that simply look good on the company web site. Instead, we believe you should be ruthlessly honest with the way you want your employees to fundamentally think and behave.

Identify the values that truly matter to your employees and enable the achievement of your strategy in a way that sets you apart. Remember that corporate values should give a common purpose to your team and provide behavioral boundaries to how that purpose should be achieved and how big and small decisions should be made.

At LSA, for instance, one of our core values is “to strive to build something special together.” This translates into us acting as co-owners with a sense of pride in what we build, going above and beyond and succeeding and sacrificing together.

3.  Be Clear about What Sets You Apart
Whether you call it a value proposition or a differentiation statement, leading companies are crystal clear about what sets them apart from the competition in the eyes of their target buyers. Done well, this creates a compelling brand promise that resonates with target clients in a way that you can proudly support and deliver upon.

Are you clear about what sets you apart from the pack?

4.  Identify Focus Areas
Strategic focus areas help break down and clarify how to get from where you are to where you want to be to achieve your mission and vision while living your corporate values. We have found that the best strategies have no more than four major areas of focus.  Hone your list to the critical few priorities that matter most in the next twelve to twenty four months.

5.  Create Clear and Compelling Goals
It doesn’t matter what you call the next stage of your strategic planning, it just matters that the objectives that fit under each focus area are clear, specific, relevant, measurable, actionable and just possible. Each goal should have a clear outcome and a direct link to a focus area. When it comes to strategic objectives, less is more; keep your list to three or less.

6.  Agree Upon Actions
This is where the rubber meets the road. These action steps need to drive directly toward the strategic objectives you have set. Each action should have an owner and the assignment of ownership should be transparent throughout the company. Without accountability, you are likely to fall far short of your overall goal.

The Bottom Line
Strategic clarity accounts for 31% of the difference between high and low performing organizations.  Strategic planning does not need to be an expensive or time consuming process.  Bring the right people together, Identify what matters most and commit to simplify corporate strategy for success.

If you would like to learn more about how to simplify corporate strategy, download 7 Ways to Stress Test Your Sales Strategy

Comments are closed.

We consider LSA our true business partner in the areas of Learning and Organizational Development. From Strategic Planning to Presentation Skills and Management Training, they continue to provide excellent value and extremely high quality solutions – not just one time events. I recommend them to anyone looking to drive true business results.

Michelle A. Mitchell
Vice President, Worldwide Human Resources

We engaged LSA to design and deliver a 6-month custom executive coaching program for a group of our key leaders. The focus of the program was to help a core group of senior leaders to leverage previous investments in management training, to ensure the engagement and retention of key employees, and to push critical strategic initiatives forward. Even with the high expectations of our senior people, LSA has completely exceeded our expectations. I would recommend them to anyone looking to create and implement a custom coaching methodology using proven tools to drive true change.

Ivan Fukumoto
Senior HR Manager - Staffing, Training, & Development

Congratulations on your pro-activity in establishing this program and developing such an effective New Employee Orientation course.

Farhat Ali
President and Chief Executive Office

Fujitsu

LSA Global’s consultant brought a fresh perspective to our behavioral based interviewing strategy for two key executive positions we needed to fill, and their consultant helped us develop questions that produced a much deeper understanding of candidates’ capabilities. I am confident that the two new executives joining our organization have the right skills to add significant value. Throughout the process LSA was also very responsive in dealing with short lead time requests.

Because of the unique nature of our business, Excel is a core application in our accounting organization. After three attempts to find an Excel consultant who is capable of helping our finance team integrate advanced applications into our work processes we found LSA and Alex. He was not only a “Real” Excel expert but was masterful in helping us identify where to use Excel applications in our processes to increase our group’s efficiency.

SPO Partners & Co
Kim Silva, CFO

The LSA Global team was very receptive and flexible to our needs every step of the way. Their staff and facilitator demonstrated attention to detail, responsiveness, and professional courtesy. The participants were thrilled with the outcome and rated the communication skills workshop and the facilitator as ‘Excellent’. I’d highly recommend working with the LSA Global team to meet your professional development needs.

John Mastrorilli
FRDP Leader

Intuit

We consider LSA Global our outsourced learning and development partner. We worked closely with LSA to customize a management development program to meet our growing business needs. I would highly recommend LSA to any company wanting to deliver quality learning solutions.

Terri Wright-Scheer
Vice President Human Resources

VNUS Medical has been very pleased with the effective management development programs that LSA Global has delivered for us over the last four years. The programs have been universally facilitated by experienced and best in class instructors. The knowledge gained by our management team has been put into practice very quickly. VNUS is very happy to be working in partnership with LSA because they consistently deliver excellent programs that receive exceptional feedback from our management team.

Cindee Van Vleck
Director Human Resources

LSA provided top notch solutions right when and how we needed them. They exceeded my expectations from a speed, quality, and cost standpoint. I recommend them to anyone looking for a true business partner in the Learning and Development arena. The breadth and depth of their expertise has helped us hit tight deadlines across multiple projects.

Fortune 500 Financial Services Company
Director of Infrastructure & Technology

What a refreshing change from the half-baked psycho-babble you normally get from training and consulting organizations. LSA gives you the practical and results-oriented assistance you need to define and reach your goal.  They provide a results driven plan – not just a temporary fix. They are great to work with, and even more importantly, they “get it!”

David Fiano
Vice President Human Resources

LSA’s Employee Engagement Consulting and Survey work has provided critical visibility into: how well our people are holding up under the general economic environment, as well as, the specific challenges that face biotechnology companies in their efforts to discover and develop new medicines; their level of alignment and commitment to XOMA’s Vision and mission critical strategies; how leadership practices and management systems support an environment that engender commitment, and the specific actions that our leaders can take to improve on areas that are important to our people. I highly recommend LSA’s employee engagement solutions.

Chris Wells
Vice President, HR and IT

Harmonic has worked with LSA for over 8 years. We have found their partnership extremely beneficial. We recently implemented a Management Development Program that was designed and customized to support our company’s strategic initiative of hiring, building, and retaining key intellectual property and human talent. We worked closely with LSA to target and implement the right solutions with the greatest impact. I would recommend LSA to any company that’s looking for a trusted training and development partner.

Janice Passarello
Director of Human Resources

Each program is preceded by an assessment of the participants. The course is then designed to fit the specific parameters and needs of the group. The highly interactive delivery is provided by recognized experts in their fields. On the spot coaching is provided during the program and each participant receives individual follow-up after the course. Courses can be delivered in-person or virtually. Given the nature of Cisco’s business and the way we operate, these remote workshops are a must for anyone who joins our company. Their work is eye opening. Great content and fantastic delivery.

Frank J. Kuypers
Business Development Manager

Our company engaged LSA to do a specialized “train the trainer” program, and the consultant’s performance outdid our exceptionally high standards for such a program. Very crucial to the success of this program was the work done upfront to discuss our needs and to interview key members of our organization so that the program specifically met our goals. Our facilitators continue to comment on the success of the program. Thanks also for the follow-up.

Frank Abbott
Chief Financial Officer

LSA helped change our entire culture around meetings, making them more effective and efficient, thus enabling us to concentrate on driving more business.

Terry Wassman
VP of Human Resources

I consistently look to LSA Global when I need custom programs put together for my client groups. I can always count on LSA to do a thorough needs analysis and to put together spectacular programs that are well received. Their management development and performance management expertise and professionalism make them one of my top-rated learning and development partners.

Stephanie Webb
HR Program Manager

Rambus

Evaluate your Performance

Toolkits

Toolkits

Download key published insights and tools from industry experts highlighting best practices in the areas of talent, strategy and culture.

More

Health Checks

Health Checks

Want to know how you stack up against leading organizations?  Receive a complimentary benchmarking analysis courtesy of an LSA Expert.

More

Whitepapers

Whitepapers

Get up to speed on timely solutions critical to your business. Published by LSA Experts based upon client feedback and key industry trends.

More

Methodology

Methodologies

First we identify the key metrics you want to improve. Then we assemble a dedicated team of elite experts who have successfully solved similar problems with similar clients.

More

Blogs

Stay up to do date with the latest information on how we help high growth companies align their culture and talent with strategy.

More

Case Studies

Client Case Studies

Real world consulting and training approaches from LSA projects, providing insights on how your company can outperform the competition.

More