Communicating Your Strategic Plan with Employees – Surprising Research

Communicating Your Strategic Plan with Employees

Communicating Your Strategic Plan with Employees Matters
Communicating your strategic plan with employees is about creating understanding, belief and cohesion.  Being clear and consistent with strategy communications pays big dividends to the people AND to the business.

Why Strategic Understanding Matters to the Business
Our organizational alignment research found that strategic clarity accounts for 31% of the difference between high and low performing organizations in terms of:

  • Revenue growth
  • Profitability
  • Customer loyalty
  • Employee engagement

Why Strategic Understanding Matters to Employees
Our employee engagement data over the last three years shows that “employees trusting that leaders have set the right strategic course” has the second highest correlation to employee engagement right after leadership’s perceived “commitment to making it a great place to work.”

Additionally, employees tell us that it is difficult and frustrating to be expected to help move a strategic plan forward unless they fully understand and buy-into the:

  • Unique role that they play
  • Specific contribution that they make
  • Critical few reasons why the strategy will make them, their team and the company successful

Research about Communicating Your Strategic Plan with Employees
Research reported by Harvard turned up some rather surprising data about communicating your strategic plan with employees.  After analyzing over 60,000 survey responses, they expected to find that strategy was best understood and accepted by:

  • Higher-level employees
  • Those who were generally content with their compensation
  • Employees who had a positive view of their organization

And the results bore out those anticipated results.

It makes sense to us that those who are more involved in creating the strategy would better understand and accept it.  It also makes sense that more engaged employees tend to feel more connected to the company goals.

The Surprising Part about Communicating Your Strategic Plan with Employees
But what was surprising about communicating your strategic plan with employees was that top leadership had a far greater impact and much greater direct role on how well employees “got” the strategy than their immediate supervisors.

While employees still want their direct supervisors to help them to translate the overall strategy for their team and for their job, they want to hear more directly from top leaders about overall strategies, perspectives and trends first to set the stage.

Most leaders assume that employees want to hear about strategies from their direct boss instead of a “corporate executive” who is not “in the trenches.” These findings have significant implications for leaders who want to successfully cascade their strategy across an organization.

The Implications on Cascading Your Strategy
What does this mean to companies embarking on a new strategy that requires focus, commitment and perseverance? It means that leadership communication strategies probably need to be adjusted.

Instead of having:

Leaders should investigate playing a more active role across all levels and functions.

How Important Is Your Strategy?
While this seems like a significant investment of a leader’s time, what could be more important than making sure your company understands, believes in and is fully committed to your critical few strategic plans and priorities? If you want to outperform your peers, invest the time to ensure your employees:

  • Clearly understand the strategic priorities and the rationale behind them
  • Can articulate how their work directly contributes to the overall success of the strategy
  • Believe the strategy will lead to successful results
  • Are committed to implementing the strategy successfully across the company

The Bottom Line
When you are thinking about communicating your strategic plan with employees, see that you bring senior leadership in more direct contact with employees to provide a broader and more seasoned message to the table.  Then use people managers to help translate the overall corporate strategies into reality at business unit, team and individual levels in a way that makes sense with your unique corporate culture.

To learn more about communicating your strategic plan with employees, download 5 Expert Tips to Better Communicate Your Strategy

Comments are closed.

LSA helped to meet the needs of my teams within a very narrow timeframe. My team walked away with highly useful management tools and practices. LSA saved us time in delivering the right solution for our specific needs.

Sandeep Kumar
Director, Software Engineering, EPG

LSA has been a tremendous asset to my portfolio, both at my current company and my past company. As an HR leader, I am always looking for ways to find external resources that can provide a solution to our management training needs. LSA does that for me. Their solutions are presented in a much more leadership-oriented manner so as to be crisp, business relevant, and easy to apply right back on the job. I will continue to augment our programs using LSA solutions.

Ken Boehm
VP of Human Resources

The Managing Virtual Teams program was extremely valuable. Your consultant/ facilitator’s fundamental knowledge of Synopsys as a company provided an incredible base to build upon while tackling the complications of managing and working with globally distributed teams. My team walked away walked away with highly useful practices and tools. It was an excellent use of our time.

Debra Martucci
Vice President, Information Technology

LSA custom designed a Management Development program that is absolutely “on target” for our technical managers. Their facilitator has done a superb job delivering the material in a way that is fast paced, highly interactive, and fun. She presents practical solutions to the people situations that our managers face every day. I regard LSA as an excellent partner that understands our business needs and a virtual member of our HR department.

Judith Onton
Vice President Human Resources

Our company engaged LSA to do a specialized “train the trainer” program, and the consultant’s performance outdid our exceptionally high standards for such a program. Very crucial to the success of this program was the work done upfront to discuss our needs and to interview key members of our organization so that the program specifically met our goals. Our facilitators continue to comment on the success of the program. Thanks also for the follow-up.

Frank Abbott
Chief Financial Officer

LSA helped change our entire culture around meetings, making them more effective and efficient, thus enabling us to concentrate on driving more business.

Terry Wassman
VP of Human Resources

What a refreshing change from the half-baked psycho-babble you normally get from training and consulting organizations. LSA gives you the practical and results-oriented assistance you need to define and reach your goal.  They provide a results driven plan – not just a temporary fix. They are great to work with, and even more importantly, they “get it!”

David Fiano
Vice President Human Resources

Each program is preceded by an assessment of the participants. The course is then designed to fit the specific parameters and needs of the group. The highly interactive delivery is provided by recognized experts in their fields. On the spot coaching is provided during the program and each participant receives individual follow-up after the course. Courses can be delivered in-person or virtually. Given the nature of Cisco’s business and the way we operate, these remote workshops are a must for anyone who joins our company. Their work is eye opening. Great content and fantastic delivery.

Frank J. Kuypers
Business Development Manager

I consistently look to LSA Global when I need custom programs put together for my client groups. I can always count on LSA to do a thorough needs analysis and to put together spectacular programs that are well received. Their management development and performance management expertise and professionalism make them one of my top-rated learning and development partners.

Stephanie Webb
HR Program Manager

Rambus

We recently partnered with LSA Global to offer our Supervisors and Managers a customized two-day management training program. Everyone who attended said it was by far the best management training program they had ever attended. The content was rich and highly interactive. The case studies were relevant. Each participant walked away from the training much better equipped to lead their teams.

Jeff Coon
Director of Human Resources

LSA’s consultant designed and delivered a half-day team building solution for our recent conference. It included careful customization to integrate the design with our new mission and values. Everyone had fun and identified key issues with our teamwork. Altogether a great program!

Bob Ward
Director of HR

Avon’s success is dependent on strong relationships among our Customers, Representatives, Associates, and outside resources we hire to help us meet our business objectives. We were very pleased with the results from working with LSA Global to design and facilitate a custom program for our events management team. LSA demonstrated responsiveness, flexibility, and an innovative approach to working with us.

Deanna Rudnitsky
Senior Manager, HR Destiny Sales Region

Over the years, both at 3Com and now at Redback, I’ve found LSA Global to be a valuable resource. The recent compliance program that they delivered for Redback’s executive and management team was the right solution, of the highest of quality, and customized to our business and culture. I would highly recommend LSA to any company looking for top quality solutions.

Gina Fulton
Vice President of Human Resources

Hyperion has a commitment to lifelong learning. LSA helps us provide the right business sales training, management training programs, and leadership development programs at the right time to meet the needs of both individuals and departments. I especially appreciate their ability to listen to my needs and recommend the appropriate facilitators, solutions and content.

Sarah Parks
Senior Project Manager

Hyperion

PalmSource has found our relationship with LSA extremely beneficial. We worked closely with LSA to customize the right Management Training Program solution to meet our unique business needs. LSA is a quality organization, one that I’d recommend to any company looking for a first class training and consulting partner.

Ken Boehm
Vice President of Human Resources

Evaluate your Performance

Toolkits

Toolkits

Download key published insights and tools from industry experts highlighting best practices in the areas of talent, strategy and culture.

More

Health Checks

Health Checks

Want to know how you stack up against leading organizations?  Receive a complimentary benchmarking analysis courtesy of an LSA Expert.

More

Whitepapers

Whitepapers

Get up to speed on timely solutions critical to your business. Published by LSA Experts based upon client feedback and key industry trends.

More

Methodology

Methodologies

First we identify the key metrics you want to improve. Then we assemble a dedicated team of elite experts who have successfully solved similar problems with similar clients.

More

Blogs

Stay up to do date with the latest information on how we help high growth companies align their culture and talent with strategy.

More

Case Studies

Client Case Studies

Real world consulting and training approaches from LSA projects, providing insights on how your company can outperform the competition.

More