Communicating Your Strategic Plan with Employees Matters
Communicating your strategic plan with employees is about creating understanding, belief and cohesion. Being clear and consistent with strategy communications pays big dividends to the people AND to the business.
Why Strategic Understanding Matters to the Business
Our organizational alignment research found that strategic clarity accounts for 31% of the difference between high and low performing organizations in terms of:
Why Strategic Understanding Matters to Employees
Our employee engagement data over the last three years shows that “employees trusting that leaders have set the right strategic course” has the second highest correlation to employee engagement right after leadership’s perceived “commitment to making it a great place to work.”
Additionally, employees tell us that it is difficult and frustrating to be expected to help move a strategic plan forward unless they fully understand and buy-into the:
Research about Communicating Your Strategic Plan with Employees
Research reported by Harvard turned up some rather surprising data about communicating your strategic plan with employees. After analyzing over 60,000 survey responses, they expected to find that strategy was best understood and accepted by:
And the results bore out those anticipated results.
It makes sense to us that those who are more involved in creating the strategy would better understand and accept it. It also makes sense that more engaged employees tend to feel more connected to the company goals.
The Surprising Part about Communicating Your Strategic Plan with Employees
But what was surprising about communicating your strategic plan with employees was that top leadership had a far greater impact and much greater direct role on how well employees “got” the strategy than their immediate supervisors.
While employees still want their direct supervisors to help them to translate the overall strategy for their team and for their job, they want to hear more directly from top leaders about overall strategies, perspectives and trends first to set the stage.
Most leaders assume that employees want to hear about strategies from their direct boss instead of a “corporate executive” who is not “in the trenches.” These findings have significant implications for leaders who want to successfully cascade their strategy across an organization.
The Implications on Cascading Your Strategy
What does this mean to companies embarking on a new strategy that requires focus, commitment and perseverance? It means that leadership communication strategies probably need to be adjusted.
Instead of having:
Leaders should investigate playing a more active role across all levels and functions.
How Important Is Your Strategy?
While this seems like a significant investment of a leader’s time, what could be more important than making sure your company understands, believes in and is fully committed to your critical few strategic plans and priorities? If you want to outperform your peers, invest the time to ensure your employees:
The Bottom Line
When you are thinking about communicating your strategic plan with employees, see that you bring senior leadership in more direct contact with employees to provide a broader and more seasoned message to the table. Then use people managers to help translate the overall corporate strategies into reality at business unit, team and individual levels in a way that makes sense with your unique corporate culture.
To learn more about communicating your strategic plan with employees, download 5 Expert Tips to Better Communicate Your Strategy
A Meaningful Company Mission Matters
VNUS Medical has been very pleased with the effective management development programs that LSA Global has delivered for us over the last four years. The programs have been universally facilitated by experienced and best in class instructors. The knowledge gained by our management team has been put into practice very quickly. VNUS is very happy to be working in partnership with LSA because they consistently deliver excellent programs that receive exceptional feedback from our management team.
Cindee Van Vleck
Director Human Resources
We contacted LSA to help us with customized management development. LSA worked with me to identify a solution that would meet our exact needs. We decided to start at the top and ran the program for our executive team. It was such a great success that we hope to roll it out companywide. We look forward to a long-term partnership with LSA Global and their team of experts.
Barry L. Byrd, SPHR
Human Resources Manager
The Next Generation Management Development courses have helped me communicate more effectively with my peers and teammates. By utilizing effective communication techniques such as clarifying and confirming, and asking open ended questions, I have been able to clarify and understand information in situations where I would have otherwise asked limited questions and made false assumptions.
Firmware Engineering Manager
We partnered with LSA to pilot a customized behavioral interviewing program to help ensure that we continue to hire the best and brightest as we continue to rapidly scale. LSA’s ability to understand our business and our unique culture combined with their desire to ensure that the best practices framework truly fits our performance environment and is highly adopted by our people is a real blessing. Most other firms want to just ‘give you training.’ Not LSA, they are focused on helping me hit our hiring forecasts and attract A players.
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I had been working with LSA for many years with my prior company. Currently, I’m with a company who hadn’t done much basic management skills training. After identifying and presenting a program recently, our managers are excited and talking in the halls about the great experience. LSA saves us time in delivering the right training for our needs.
The Managing Virtual Teams program was extremely valuable. Your consultant/ facilitator’s fundamental knowledge of Synopsys as a company provided an incredible base to build upon while tackling the complications of managing and working with globally distributed teams. My team walked away walked away with highly useful practices and tools. It was an excellent use of our time.
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SeaTel has found our partnership with LSA Global to be very valuable and beneficial. We turned to LSA to customize a supervisory/leadership solution to meet our needs. LSA delivered a customized top quality solution. I’d recommend LSA Global to any company looking for a best-in-class training and consulting partner.
We consider LSA Global our outsourced learning and development partner. We worked closely with LSA to customize a management development program to meet our growing business needs. I would highly recommend LSA to any company wanting to deliver quality learning solutions.
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For our go to training outsourcing partner, LSA provides exactly what we want. As always, they deliver outstanding work!
Director, Organizational Excellence & Development
“We turned to LSA to help us custom design and deliver a leadership and management development curriculum to help drive performance. They have done an excellent job diagnosing the business situation, designing an approach that fits our culture, and delivering a first class solution.”
VP Human Resources
In my years working with LSA, it seems like I’ve had a personal consultant at my fingertips to help me identify just the right solution to satisfy our needs. The entire LSA team has become a trusted friend of Actel — assuring we provide state-of-the-art learning to meet our complex, high-tech business and people needs.
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We consider LSA our true business partner in the areas of Learning and Organizational Development. From Strategic Planning to Presentation Skills and Management Training, they continue to provide excellent value and extremely high quality solutions – not just one time events. I recommend them to anyone looking to drive true business results.
Michelle A. Mitchell
Vice President, Worldwide Human Resources
LSA exceeded all my expectations. We interviewed 7 potential training and consulting partners and selected LSA due to their expertise, flexibility, and breadth and depth of solutions. We were able to construct a management training course from the modules most appropriate to our needs, and are able to provide additional training from their well developed portfolio of experts. Our managers galvanized as a team throughout the session and are better prepared for the rigors of a competitive market.
We partnered with LSA Global to help us invest in our people in the areas of performance coaching, diversity, and inclusion. They focused on helping us succeed and were very flexible in meeting our specific needs. LSA Global exceeded my expectations from a speed, quality, and value standpoint. I would recommend LSA Global to anyone looking for a true business partner.
Director, Human Resources
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