Communicating Your Strategic Plan with Employees – Surprising Research

Communicating Your Strategic Plan with Employees

Communicating Your Strategic Plan with Employees Matters
Communicating your strategic plan with employees is about creating understanding, belief and cohesion.  Being clear and consistent with strategy communications pays big dividends to the people AND to the business.

Why Strategic Understanding Matters to the Business
Our organizational alignment research found that strategic clarity accounts for 31% of the difference between high and low performing organizations in terms of:

  • Revenue growth
  • Profitability
  • Customer loyalty
  • Employee engagement

Why Strategic Understanding Matters to Employees
Our employee engagement data over the last three years shows that “employees trusting that leaders have set the right strategic course” has the second highest correlation to employee engagement right after leadership’s perceived “commitment to making it a great place to work.”

Additionally, employees tell us that it is difficult and frustrating to be expected to help move a strategic plan forward unless they fully understand and buy-into the:

  • Unique role that they play
  • Specific contribution that they make
  • Critical few reasons why the strategy will make them, their team and the company successful

Research about Communicating Your Strategic Plan with Employees
Research reported by Harvard turned up some rather surprising data about communicating your strategic plan with employees.  After analyzing over 60,000 survey responses, they expected to find that strategy was best understood and accepted by:

  • Higher-level employees
  • Those who were generally content with their compensation
  • Employees who had a positive view of their organization

And the results bore out those anticipated results.

It makes sense to us that those who are more involved in creating the strategy would better understand and accept it.  It also makes sense that more engaged employees tend to feel more connected to the company goals.

The Surprising Part about Communicating Your Strategic Plan with Employees
But what was surprising about communicating your strategic plan with employees was that top leadership had a far greater impact and much greater direct role on how well employees “got” the strategy than their immediate supervisors.

While employees still want their direct supervisors to help them to translate the overall strategy for their team and for their job, they want to hear more directly from top leaders about overall strategies, perspectives and trends first to set the stage.

Most leaders assume that employees want to hear about strategies from their direct boss instead of a “corporate executive” who is not “in the trenches.” These findings have significant implications for leaders who want to successfully cascade their strategy across an organization.

The Implications on Cascading Your Strategy
What does this mean to companies embarking on a new strategy that requires focus, commitment and perseverance? It means that leadership communication strategies probably need to be adjusted.

Instead of having:

Leaders should investigate playing a more active role across all levels and functions.

How Important Is Your Strategy?
While this seems like a significant investment of a leader’s time, what could be more important than making sure your company understands, believes in and is fully committed to your critical few strategic plans and priorities? If you want to outperform your peers, invest the time to ensure your employees:

  • Clearly understand the strategic priorities and the rationale behind them
  • Can articulate how their work directly contributes to the overall success of the strategy
  • Believe the strategy will lead to successful results
  • Are committed to implementing the strategy successfully across the company

The Bottom Line
When you are thinking about communicating your strategic plan with employees, see that you bring senior leadership in more direct contact with employees to provide a broader and more seasoned message to the table.  Then use people managers to help translate the overall corporate strategies into reality at business unit, team and individual levels in a way that makes sense with your unique corporate culture.

To learn more about communicating your strategic plan with employees, download 5 Expert Tips to Better Communicate Your Strategy

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In my years working with LSA, it seems like I’ve had a personal consultant at my fingertips to help me identify just the right solution to satisfy our needs. The entire LSA team has become a trusted friend of Actel — assuring we provide state-of-the-art learning to meet our complex, high-tech business and people needs.

Linda Mitchell
Training Manager

LSA helped change our entire culture around meetings, making them more effective and efficient, thus enabling us to concentrate on driving more business.

Terry Wassman
VP of Human Resources

Congratulations on your pro-activity in establishing this program and developing such an effective New Employee Orientation course.

Farhat Ali
President and Chief Executive Office

Fujitsu

I had been working with LSA for many years with my prior company. Currently, I’m with a company who hadn’t done much basic management skills training. After identifying and presenting a program recently, our managers are excited and talking in the halls about the great experience. LSA saves us time in delivering the right training for our needs.

Phyllis Moracco
HR Director

The LSA Global team was very receptive and flexible to our needs every step of the way. Their staff and facilitator demonstrated attention to detail, responsiveness, and professional courtesy. The participants were thrilled with the outcome and rated the communication skills workshop and the facilitator as ‘Excellent’. I’d highly recommend working with the LSA Global team to meet your professional development needs.

John Mastrorilli
FRDP Leader

Intuit

I have worked with LSA Global at previous companies and welcomed the opportunity to bring them in to support my new organization. We worked closely with LSA to design a solution for our Client Partner Teams and Management Training on both coasts. LSA designed a customized solution for our business and organizational culture. LSA is a quality organization, one that I’d recommend to any company looking for a first class training and consulting partner that makes an impact.

Laurie Torres
Chief People Officer

Hyperion has a commitment to lifelong learning. LSA helps us provide the right business sales training, management training programs, and leadership development programs at the right time to meet the needs of both individuals and departments. I especially appreciate their ability to listen to my needs and recommend the appropriate facilitators, solutions and content.

Sarah Parks
Senior Project Manager

Hyperion

LSA’s approach and ability to bring the best resources to eBay has been a great asset. They really focus on helping us succeed in any way they can and are very flexible in meeting our management and talent needs.

Mike Normant
Learning & Development

ebay

We have been able to utilize LSA’s extensive network of top-notch resources to leverage our investment in employee development. The result has been the cost effective and highly efficient delivery of quality educational and management training programs.

Steve Feller
Vice President, Human Resources

I am very impressed with the quality of work and talent. LSA did a great job of listening to my needs and providing the exact management training program expertise I needed to get the job done.

Don Pryor
Director, Business Planning & Analysis

LSA helped us design and deliver a blended learning solution for our leaders to help drive our growth plans in a way that aligned with our specific culture and values. LSA understood our business, had deep expertise in the content areas, tailored the programs to fit our specific needs, and delivered great results. They constantly strive to deliver business impact and align their solutions with our business initiates, culture, and performance management systems. I highly recommend them to anyone looking to take their leaders to the next level.”

Beth A. Taylor
Vice President of Human Resources

Thoratec

LSA custom designed a Management Development program that is absolutely “on target” for our technical managers. Their facilitator has done a superb job delivering the material in a way that is fast paced, highly interactive, and fun. She presents practical solutions to the people situations that our managers face every day. I regard LSA as an excellent partner that understands our business needs and a virtual member of our HR department.

Judith Onton
Vice President Human Resources

LSA’s Employee Engagement Consulting and Survey work has provided critical visibility into: how well our people are holding up under the general economic environment, as well as, the specific challenges that face biotechnology companies in their efforts to discover and develop new medicines; their level of alignment and commitment to XOMA’s Vision and mission critical strategies; how leadership practices and management systems support an environment that engender commitment, and the specific actions that our leaders can take to improve on areas that are important to our people. I highly recommend LSA’s employee engagement solutions.

Chris Wells
Vice President, HR and IT

Understanding and conforming to legal compliance was very important to our company. We turned to LSA Global to provide a quality and cost effective way to ensure that we were AB 1825 compliant. Their interactive eLearning program was top-notch. It allowed our managers to learn at their own pace, and on their own time. The program was tailored to include our logo and our internal harassment policies. It was interactive and met all federal and state legal requirements. I would highly recommend LSA Global to any company looking for an efficient and effective and top quality way to train their managers to be in compliance.

Kelly Warren, SPHR
Director, HR & Compliance

Harmonic has worked with LSA for over 8 years. We have found their partnership extremely beneficial. We recently implemented a Management Development Program that was designed and customized to support our company’s strategic initiative of hiring, building, and retaining key intellectual property and human talent. We worked closely with LSA to target and implement the right solutions with the greatest impact. I would recommend LSA to any company that’s looking for a trusted training and development partner.

Janice Passarello
Director of Human Resources

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