Want to Build a Strong Culture of Employees with Super Powers?
Do you have a clue about what genuinely engaged and aligned employees can do for your strategy, your culture and your brand? If not, listen up!
The Two-Fold Impact of Highly Aligned and Engaged Employees
Employees who are passionate about what they do and the company they work for can have an enormous two-fold impact. They positively influence:
1. Internally – The way your business works and runs.
2. Externally – The way your company’s products, services and brand are perceived by both current and potential customers.
These employees are not the monosyllabic caveman or even the competent looking businessman pictured above. They have super powers to become your most effective evangelists to the outside world and agents for positive change within your corporate culture.
If You Build a Strong Culture of Employees, You Will Enhance Your Brand
Highly aligned and engaged employees spread word of your brand, bring new customers to your door, generate an ever-higher level of current customer loyalty and woo new talent to the company they love. Not only can aligned and engaged employees be one of the most effective communication tools for your business, but super employees can also become your competitive edge in a very competitive market.
If You Build a Strong Culture of Employees, You Will Enhance Your Workplace Culture
We define culture as how things truly get done in an organization. And culture matters a lot.
Research by Harvard established that an effective culture can account for up to half of the differential in performance between organizations in the same business. Our own organizational alignment research found culture accounts for 40% of the difference between high and low performing companies.
When your employees clearly understand and consistently model your desired corporate culture, you have super employees and are moving in the right direction.
Three Tips to Increase the Number of Super Employees
Here are some tips on how to take advantage of these super employees…first by finding them, next by understanding what it is they love about your company and services, and then how to increase their numbers. The key is to find them, learn from them and appreciate them.
1. Find Super Employees
Identify what your best workers have in common. Are they from a similar demographic? What behaviors do they have in common? How did they arrive at their “super” status?
2. Understand What Super Employees Love Most
The best way to find out? Ask them. The better you understand what attracts, engages and retains them, the better your opportunity to use them as the models for your culture.
3. Create a Strategy to Multiply Super Employees
Make sure your top talent knows how much you value them. Salute their efforts with thanks and meaningful rewards. Then make sure everyone in your organization knows how much they contribute to your success.
The Bottom Line
If you build a strong culture of employees with super powers, they can become the flywheel for your business…a continuous power generator to maintain and increase your organization’s energy, growth and performance.
If you want to learn more keys to engaging employees, download The Top 10 Most Powerful Ways to Boost Employee Engagement
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