Build a Strong Culture of Employees with Super Powers

Want to Build a Strong Culture of Employees with Super Powers?

Do you appreciate and take advantage of what engaged and aligned employees can do for your strategy, your culture, and your brand? If not, this article is for you.

The Two-Fold Impact of Highly Aligned and Engaged Employees
Employees who are passionate about what they do and the company they work for can have an enormous two-fold impact — internally and externally.

• Internally
  The way your business works and runs.
• Externally
  The way your company’s products, services, and brand are perceived by both current and potential customers.

These employees are not the monosyllabic caveman or even the competent looking businessman pictured above. They have super powers to become your most effective evangelists to the outside world and agents for positive change within your corporate culture.

If You Build a Strong Culture of Employees, You Will Enhance Your Brand
Highly aligned and engaged employees spread word of your brand, bring new customers to your door, generate an ever-higher level of current customer loyalty, and woo new talent to the company they love.

Not only can aligned and engaged employees be one of the most effective communication tools for your business, but high engaged performers can also become your competitive edge in a very competitive market.

If You Build a Strong Culture of Employees, You Will Enhance Your Workplace Culture
We define culture as how things truly get done in an organization. And culture matters a lot.

Research by Harvard established that an effective culture can account for up to half of the differential in performance between organizations in the same business.  Our own organizational alignment research found workplace culture accounts for 40% of the difference between high and low performing companies in terms of revenue growth, profitability, customer loyalty, leadership effectiveness, and employee engagement.

When we assess corporate culture, we find that employees who clearly understand and consistently model your desired corporate culture tend to become what we call “super employees.”

Three Tips to Increase the Number of Super Employees
Here are some tips on how to take advantage of these super employees — first by finding them, next by understanding what it is they love about your company and services, and then how to increase their numbers. The key is to find them, learn from them and appreciate them.

1. Find Super Employees
   Identify what your best workers have in common. Do they have similar attitudes and behavioral competencies? Are they in similar functions or regions?  Do they have the same managers?  How did they arrive at their “super” status?
2. Understand What Super Employees Love Most
   The best way to find out? Ask them. The better you understand what attracts, engages, and retains top talent, the better your opportunity to use them as the models for your desired culture.
3. Create a Strategy to Multiply Super Employees
   Make sure your top talent knows how much you value them. Salute their efforts with thanks and meaningful rewards. Then make sure everyone in your organization knows how much they contribute to your success.

The Bottom Line
If you build a strong culture of employees with super powers, they can become the flywheel for your business — a continuous power generator to maintain and increase your organization’s energy, growth and performance.

If you want to learn more keys to engaging employees, download The Top 10 Most Powerful Ways to Boost Employee Engagement