LSA Global Delivers Strategic Account Management Training for Software & Hardware Sales Team

Redwood Shores, CA – LSA Global, the leading business consulting, coaching, and training firm that helps fast growth life science, technology, and service companies by powerfully aligning their culture and talent with strategy, today announced results for a customized Strategic Account Management Training for an integrated technology firm selling hardware and software being asked to grow their strategic client accounts by 20% year over year. The Strategic Account Management Training results were:

• 92.8% Job Relevance
• 100% Satisfaction
• 110% Knowledge Gain
• 100% Net Promoter Score

This global and integrated hardware and software provider has traditionally grown through acquisition and through a global distributor network of dealers. Based upon increased competition and pricing pressures, their new go-to-market sales strategy includes highly customized Strategic Account Management Training to equip their sales teams with a better sales playbook and a more strategic mindset to better meet aggressive growth targets at key strategic accounts.

Sales managers and their teams learned how to truly understand, navigate, manage, and grow buyers and influencers at their top client accounts. The highly customized business sales training program for solution selling training graduates focused on helping sales reps and distribution partners to grow and protect key client accounts by:

• Designing a Strategic Account Management Blueprint
  How to build a client-centric, practical, and realistic strategic account management blueprint by analyzing and prioritizing key business opportunities from the client’s perspective.
• Gaining Access to Key Client Decision-Makers
  How to gain access effectively and efficiently to key executive-level buyers, decision-makers, influencers, and stakeholders.
• Uncovering and Highlighting Strategic Opportunities
  How to shift from tactically reacting to proactively highlighting strategic opportunities to help accounts to thrive.
• Selling as a Coordinated Sales Team
  How to leverage sales, marketing, and product team resources and create effective team-based sales strategies to effectively grow strategic accounts.

About LSA Global Founded in 1995, LSA Global is the leading performance consulting, coaching, and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned.